Facebook sets $28-35 price range for IPO, valuing company at up to $96B

Facebook today set the price range for its initial public offering at $28 to $35 per share, which would lead the company to raise between $5 billion and $6.3 billion, at a valuation up to $96 billion, according to an updated S-1 filing with the Securities and Exchange Commission.

This would make Facebook’s the largest IPO of any tech company. Google was valued at $23 billion went it went public in 2004. Facebook estimates net proceeds of about $5.6 billion, assuming an initial public offering price of $31.50 per share, –the midpoint of the price range — and after deducting underwriting discounts, commissions and estimated offering expenses.

Facebook says 180 million of the shares in its offering would come from the company itself. The remaining 157,415,352 shares being sold will come from founders, employees and investors. CEO Mark Zuckerberg will exercise stock options with respect to 60,000,000 shares of Class B common stock and will offer 30,200,000 of those shares as Class A common stock in the offering — worth about $1 billion before taxes.

According to Fortune, it is unusual that Facebook set such a wide range for its filing. Most prospective issuers usually only use a $3 spread, it says. Still, the price is lower than some might have expected considering Facebook shares went for $44.10 on secondary exchange SharesPost in March. The social network could still adjust its price before the actual offering based on demand it sees during the investor roadshow.

Facebook also released its retail roadshow video here. The company will begin its in-person roadshow next week, and without any delays, Facebook should begin trading on the Nasdaq under the symbol FB on May 18.


Inside Social Apps

Mediabistro Event

Facebook Joins Inside Social Apps Event

In the past few weeks, we’ve added industry insiders from Facebook, Chartboost, Tango, Tilting Point, PlayHaven, Paltalk, and more to the speaking roster of Inside Social Apps, June 6-7 in San Francisco. You’ll learn strategies for success with experts like Deb Liu, Product Manager at Facebook. Register now and save $200. 

Leave a Reply

2 Responses to “Facebook sets $28-35 price range for IPO, valuing company at up to $96B”

  1. Twitter Will Be More Valuable Than Facebook, Says Industry Expert - AllTwitter says:

    [...] Facebook gearing up for what is likely to be a $100 billion IPO and Twitter showing no signs – or interest – in following suit anytime soon, the [...]

  2. This Week On Twitter: Twitter More Valuable Than Facebook, Social Media ROI And Twitter Narcissism - AllTwitter says:

    [...] Facebook gearing up for what is likely to be a $100 billion IPO and Twitter showing no signs – or interest – in following suit anytime soon, the suggestion [...]

interested in advertising with inside facebook?

Social Media Jobs
of the Day

Lead Writer, Inside Social Games

Inside Network
San Francisco, CA

Social Media Manager

Templeton Press
West Conshohocken, PA

Brand Writer

Digital Media Company
New York, NY

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Also from Inside Network:   AppData - Facebook & iOS Application Stats   PageData - Engagement Data on Facebook Pages   Facebook Marketing Bible   Inside Network Research
WebMediaBrands
Mediabistro | SemanticWeb | Inside Network
Jobs | Education | Research | Events | News
Advertise | Terms of Use | Privacy Policy
Copyright 2012 WebMediaBrands Inc. All rights reserved.