Facebook Offers beta extends to more local businesses in U.S.

Facebook says that it will roll out its new self-serve offers feature to all local business pages in the U.S. today. [Update 5/3/12 5:10 p.m. PT - Facebook tells us that offers are still not available to all business pages, but it has expanded the self-serve beta.]

Previously, offers were only available to a small number of premium advertisers and beta partners. The company extended offers to some pages in New Zealand, Singapore, Australia, Japan, and Turkey last month, but most pages in the U.S. did not have access. Facebook will continue to expand the number of pages eligible to create offers, but for now the option only seems to appear for pages categorized as “local businesses.”

Offers are a new story type for page owners to post coupons that users can collect from News Feed or ad units. Page owners can create offers directly from the page publisher on their Timelines. Unlike Facebook’s former check-in deal service, offers do not require approval from Facebook before going live. Here is the flow for creating offers from the publisher:

After creating an offer, a post will appear on a page’s Timeline and in some fans’ News Feeds. To expand an offer’s distribution, pages can buy Sponsored Stories targeting existing fans, their friends or anyone on Facebook. Claiming offers is simple — one click sends a coupon to a user’s email account — and results in prominent News Feed stories that increase awareness of the promotion.

Facebook has also made offers available through the API to some beta partners. This means developers can integrate the feature into their ads and page management platforms. We recently spoke to BuyBuddy founder and CEO Peter Goodman, who says his team plans to integrate offers into its ad platform as soon as possible.

Facebook Marketing

Mediabistro Event

Facebook Marketing

Starting January 13, work with the group marketing manager of social media at Microsoft/BingAds to grow your business on Facebook! In this course, you’ll learn how to set up your company page, understand Facebook best practices, and execute a monthly content strategy. Register now!


Leave a Reply

One Response to “Facebook Offers beta extends to more local businesses in U.S.”

  1. How to Improve Your Restaurant’s Facebook Page - Breaktheseal says:

    [...] easier to introduce custom promotional discounts directly to your audience on Facebook. See this quick guide about how to get up and running with the new style. Benefits include providing an additional mechanism for drawing customers in [...]

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Business Technology Editor

Washington, DC

Assistant Editor

8 Inc.
New York, NY

Editorial Manager

Air Age Media
Wilton, CT

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us