Facebook Offers now available to partners through API; no date for wide release

Facebook added support for creating and managing offers through the API this week, but a spokesperson tells us that this is only available to select partners who already have access to the self-serve version of the feature.

Offers are a new story type for page owners to post coupons that users can collect from News Feed or ad units. The feature is still in beta for premium advertisers and a limited number of pages in the U.S., New Zealand, Singapore, Australia, Japan, and Turkey. Facebook says it plans to launch offers widely in “coming weeks,” which might mean months from now based on how Facebook has used the term in the past.

Making offers available through the API means developers can integrate the feature into their social media management platforms. Even though the feature isn’t available to all pages yet, developers will be able to prepare for it. Although offers are free to create, businesses can buy Sponsored Stories to expand their distribution. Companies working with the Facebook Ads API will likely want to bring offers functionality to their ad tools so that advertisers can create and promote an offer from a single dashboard.

 

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