Facebook platform update: real-time insights, Offers API

Facebook announced updates to the Insights API and Pages API this week in a post on the company’s developer blog.

Real-time insights — A number of page post metrics will now be available in “real-time.” Previously, page owners could see likes, comments and shares as they happened, but other insights, such as impressions and negative feedback, were only available two days after a post was published. Now the following insights will be refreshed every 15 minutes:

  • page_storytellers
  • post_stories
  • post_storytellers
  • post_stories_by_action_type
  • post_storytellers_by_action_type
  • post_impressions
  • post_impressions_unique
  • post_impressions_paid
  • post_impressions_paid_unique
  • post_impressions_organic
  • post_impressions_organic_unique
  • post_impressions_viral
  • post_impressions_viral_unique
  • post_impressions_by_story_type
  • post_impressions_by_story_type_unique
  • post_consumptions
  • post_consumptions_unique
  • post_consumptions_by_type
  • post_consumptions_by_type_unique
  • post_engaged_users
  • post_negative_feedback
  • post_negative_feedback_unique
  • post_negative_feedback_by_type
  • post_negative_feedback_by_type_unique

Offers API — Facebook has added support for creating and managing offers through the API. The feature is still in beta for a limited number of pages in the U.S., New Zealand, Singapore, Australia, Japan, and Turkey. However, Facebook says offers will roll out widely in “coming weeks.”

Breaking changes — The offline_access permission is being deprecated and will be removed July 5. For now, developers have the option to turn this change on or off, but on May 2, Facebook will automatically enable the migration for all apps.

Facebook will remove the group_type and group_subtype columns from the group FQL table on May 2.

Developers will also no longer have the ability to claim domains with a page ID as of May 2. Facebook recommends claiming domains with an app ID or user ID instead. Existing domains that have been claimed will continue to work and owners will be able to view insights or run Sponsored Stories for that domain.

Facebook Marketing

Mediabistro Event

Facebook Marketing

Starting January 13, work with the group marketing manager of social media at Microsoft/BingAds to grow your business on Facebook! In this course, you’ll learn how to set up your company page, understand Facebook best practices, and execute a monthly content strategy. Register now!

 

Leave a Reply

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Assistant Editor

8 Inc.
New York, NY

Copywriter & Editor

GlobeOne
Santa Monica, CA

Director of Marketing & Communications

Neumans' Kitchen
New York, NY

Social Community Manager

VISIT FLORIDA
Tallahassee, FL

Editorial Director

Phoenix House
New York, NY

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us