Facebook platform update: real-time insights, Offers API

Facebook announced updates to the Insights API and Pages API this week in a post on the company’s developer blog.

Real-time insights — A number of page post metrics will now be available in “real-time.” Previously, page owners could see likes, comments and shares as they happened, but other insights, such as impressions and negative feedback, were only available two days after a post was published. Now the following insights will be refreshed every 15 minutes:

  • page_storytellers
  • post_stories
  • post_storytellers
  • post_stories_by_action_type
  • post_storytellers_by_action_type
  • post_impressions
  • post_impressions_unique
  • post_impressions_paid
  • post_impressions_paid_unique
  • post_impressions_organic
  • post_impressions_organic_unique
  • post_impressions_viral
  • post_impressions_viral_unique
  • post_impressions_by_story_type
  • post_impressions_by_story_type_unique
  • post_consumptions
  • post_consumptions_unique
  • post_consumptions_by_type
  • post_consumptions_by_type_unique
  • post_engaged_users
  • post_negative_feedback
  • post_negative_feedback_unique
  • post_negative_feedback_by_type
  • post_negative_feedback_by_type_unique

Offers API — Facebook has added support for creating and managing offers through the API. The feature is still in beta for a limited number of pages in the U.S., New Zealand, Singapore, Australia, Japan, and Turkey. However, Facebook says offers will roll out widely in “coming weeks.”

Breaking changes — The offline_access permission is being deprecated and will be removed July 5. For now, developers have the option to turn this change on or off, but on May 2, Facebook will automatically enable the migration for all apps.

Facebook will remove the group_type and group_subtype columns from the group FQL table on May 2.

Developers will also no longer have the ability to claim domains with a page ID as of May 2. Facebook recommends claiming domains with an app ID or user ID instead. Existing domains that have been claimed will continue to work and owners will be able to view insights or run Sponsored Stories for that domain.

Social Media 101

Mediabistro Course

Social Media 101

Get hands-on social media training for beginners! Starting November 10, hear from our expert speakers on the  best practices for getting set up on the major social media platforms, how to create meaningful content, and engage with your audience across sites. Register now!

 

Leave a Reply

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Social Media Manager

Joe Fresh
New York, NY

Weekend Editor and Social Media Manager

Cinema Blend LLC
Telecommute, OR

Social Media Manager

The Culinary Institute of America
Poughkeepsie, NY

Web and Social Media Manager

Health Resources in Action, Inc.
Boston, MA

Online Social Media Manager

WellPoint
Chicago, IL

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us