Facebook generates $1.21 per user on average worldwide in Q1
Facebook made an average $1.21 per user between Jan.1 and March 31 — a 6 percent increase from the first quarter of 2011– according to an updated filing with the Securities and Exchange commission.
The social network today reported revenues of $1.058 billion for the first quarter of the calendar year. That’s a 45 percent increase from the first quarter last year, but 6 percent less than the previous quarter. It also revealed it had 901 million monthly active users and 526 million daily active users as of March 31 — a 33 percent increase in MAUs and 41 percent increase in DAUs year over year.
Facebook reported that average revenue per user increased across all geographies, but it is also beginning to better monetize outside the U.S. In this most recent quarter, 50 percent of the company’s revenue was generated by users in the U.S. and Canada. That’s down from 2 percent from 2011 and 8 percent from 2010. Facebook notes that revenue growth particularly picked up in Germany, Brazil, Australia and India.
Facebook attributes the slight decline in revenue this quarter over last to seasonal trends. Advertising spending is typically highest in Q4 as a result of the holidays and companies using up their remaining budgets. At the end of February, Facebook introduced a number of new premium advertising options, including logout page ads, Reach Generator and Sponsored Stories that appear in the mobile News Feed. The effects of those products on revenue likely won’t be seen until next quarter, if not the end of the year.
The social network also updated its daily engagement statistic to 3.2 billion Likes and comments per day. In Q4 2011, the social network was generating 2.7 billion Likes and comments per day. It noted that there were 488 million users engaged with Facebook mobile products in March 2012. This is up about 13 percent since three months ago.
Facebook is expected to make its initial public offering on the NASDAQ in mid-May.