Facebook becomes No. 1 most visited site in Brazil, according to Experian Hitwise

For the first time, Facebook is getting more visits in Brazil than Google and all other sites on the Internet, according to data from Experian Hitwise.

Facebook initially surpassed Google Brazil on April 1, and has had the lead four other days since then. On Sunday, the social network accounted for 10.98 percent of visits across the Internet in Brazil. The search engine dipped to 10.55 percent that day. The stats represent major growth on Facebook’s part. In six months, the site has experienced a 5.3 percentage point increase in share of visits in Brazil — a nearly 87 percent relative increase, as shown in the graph below.

Facebook officially passed Orkut as the most popular social networking site in Brazil in January, according to Hitwise. Facebook says it had 37 million monthly active users in Brazil as of Dec. 31, 2011, an increase of 268 percent from the prior year, according to a filing with the Securities and Exchange Commission. Because of Brazil’s size — it is the fifth most populous country in the world– it remains a large source of future growth. Facebook estimates that it has only 20 to 30 percent penetration in the country.

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4 Responses to “Facebook becomes No. 1 most visited site in Brazil, according to Experian Hitwise”

  1. What is Google up to in Brazil? | Brazil Global says:

    [...] know that in April, it was the first time people spent more time on Facebook than on Google in Brazil, according to Experian Hitwise. However, I have not yet visited Google’s office in Brazil. [...]

  2. What is Google Up To in Israel ? | Size Doesn't Matter says:

    [...] Live Results is being developed in Israel. It allows people to find data they are looking for directly in the Google webpage, without the need to click on a link that will direct visitors to a website. For instance, you search “Weather in Rio de Janeiro” and it directly shows the forecast instead of only links to websites (in case you are curious, it is 25 degrees Celsius in the Beautiful city today). I believe Live Results is an effort to make users spend more time in the Google page. By the way,  in April, it was the first time people spent more time on Facebook than on Google in Brazil. [...]

  3. What is Google Up To in Israel ? | Buycott Israel says:

    [...] Live Results is being developed in Israel. It allows people to find data they are looking for directly in the Google webpage, without the need to click on a link that will direct visitors to a website. For instance, you search “Weather in Rio de Janeiro” and it directly shows the forecast instead of only links to websites (in case you are curious, it is 25 degrees Celsius in the Beautiful city today). I believe Live Results is an effort to make users spend more time in the Google page. By the way,  in April, it was the first time people spent more time on Facebook than on Google in Brazil. [...]

  4. The Next Truth » What is Google Up To in Israel ? says:

    [...] Live Results is being developed in Israel. It allows people to find data they are looking for directly in the Google webpage, without the need to click on a link that will direct visitors to a website. For instance, you search “Weather in Rio de Janeiro” and it directly shows the forecast instead of only links to websites (in case you are curious, it is 25 degrees Celsius in the Beautiful city today). I believe Live Results is an effort to make users spend more time in the Google page. By the way,  in April, it was the first time people spent more time on Facebook than on Google in Brazil. [...]

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