Facebook updates page insights to reflect impressions from shared posts

Facebook page insights will now more accurately count the number of impressions gained through fans sharing posts, according to a post on the Facebook Studio Blog.

Previously, impressions gained from initial shares were included in page’s total and viral impressions, but impressions from subsequent “shares of shares” were not.

Insights will now also include total impressions for all time. Previously, Facebook stopped collecting impressions data on posts after 28 days. These changes will give page owners a better sense of how their posts perform and what type of reach their messages receive.

Getting fans to share content is important for pages to gain a wider audience, but page owners couldn’t see just how many additional impressions they gained from those actions until now. Some page owners might not have even realized they were missing this data, but they will likely soon see greater numbers for total and viral impressions when they export page post insights.

According to the blog post, updated data will be available for page owners in the next few days. Last week Facebook changed the way check-ins were tallied on pages associated with a physical location, and at the end of February, the company announced a switch to real-time page insights.

Social Media 101

Mediabistro Course

Social Media 101

Get hands-on social media training for beginners! Starting November 10, hear from our expert speakers on the  best practices for getting set up on the major social media platforms, how to create meaningful content, and engage with your audience across sites. Register now!

 

Leave a Reply

Comments are closed.

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Social Media Manager

Aeon Media
San Francisco, CA

Part-time Social Media Manager

Michelson on Medicine
New York, NY

Creative Director

LoudDoor
Columbia, SC

Assistant Social Media Editor

Salon Media Group, Inc
New York, NY

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us