Users spent more than 10.5B total minutes per day on Facebook in January, not including mobile use

Facebook users spent more than 10.5 billion total minutes per day on the site from personal computers in January, according to an updated S-1 filing with the Securities and Exchange Commission.

With 845 million monthly active users, that’s an average of 12.4 minutes per user per day. The number of minutes per user per day is important to Facebook’s display advertising business. The more time people spend on Facebook, the more likely advertisers are going to be to allocate budget to the platform. According to Facebook, aggregate minutes per day increased 57 percent year over year since January 2011. Since the social network simultaneously expanded its user base, the actual average minutes per user per day increased 14 percent during that period.

The filing does not include information about time spent on Facebook through mobile devices. The company previously noted that had 432 million mobile monthly active users as of Dec. 31, 2011, and that 58 million of these users accessed the social network exclusively through mobile devices. In today’s S-1 amendment, the company said the number of mobile-only users increased relative to the previous year. Facebook also indicated that users in the U.S., India, Brazil and Mexico were key sources of mobile growth in 2011.

In February, the social network announced it would display Sponsored Stories in the mobile News Feed, however we have still not seen a live example of this. A key point for investors will be whether Facebook can successfully monetize mobile activity as users spend more time on phones and tablets than personal computers.

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5 Responses to “Users spent more than 10.5B total minutes per day on Facebook in January, not including mobile use”

  1. Book ‘em, Danno: Facebook Updates User Agreement to Protect Trademark Rights in “BOOK” « Pittsburgh Trademark Lawyer says:

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  2. Viralheat Social Media Tips | Why Does it Have to Be So Hard? – The Business of Social Marketing says:

    [...] users at the end of December 2011 and is the dominant social channel.  Users spent more than 10.5 billion minutes on Facebook in January and that doesn’t include mobile use. On March 21, 2012, Twitter celebrated [...]

  3. Why Does it Have to Be So Hard? – The Business of Social Marketing – Viralheat Social Media Strategy Blog says:

    [...] users at the end of December 2011 and is the dominant social channel.  Users spent more than 10.5 billion minutes on Facebook in January and that doesn’t include mobile use. On March 21, 2012, Twitter celebrated [...]

  4. The Role & Impact of Social Media in Marketing Events says:

    [...] Posting on an event page gives a notification to all the people who are in the guest list thus ensuring that everyone gets the latest updates instantly given the amount of time users spend on Facebook. [...]

  5. Move Over Oedipus: Facebook Envy on the Rise – SoshiTech says:

    [...] http://www.insidefacebook.com/2012/03/27/users-spent-more-than-10-5b-total-minutes-per-day-on-facebo… -7 [...]

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