App aims to simplify Facebook ad offerings, lets advertisers visualize ‘premium’ units

Facebook now offers a tool for potential premium advertisers to see mock-ups of how their ads will look and where they will appear.

The “Facebook Demo Tool” app is intended to help advertisers understand the complexities of the social network’s new ad offerings. With Sponsored Stories and page-post ads, advertising on Facebook is becoming increasingly different from traditional search and display. To appeal to big brands and agencies, the company has to make its platform easy to understand.

Last month, Facebook announced a number of changes to its premium ad products, which are those that are run through an insertion order instead of from the self-serve dashboard or through the Ads API. Premium ads are required to be in the form of page posts, and they can now appear in News Feed on desktop and mobile. There are 19 iterations of these homepage ads, many with names that are foreign to most advertisers: “Page Post Comment Sponsored Story,” “App Shared Sponsored Story” and “Domain Sponsored Story,” among others.

With the demo tool app, advertisers can upload images to visualize their page’s Timeline, posts and ads. They can also view a sample demo, which we’ve shared below. In the app, hovering over certain areas provides more information.

The cost of premium homepage and News Feed ads — upward of $500,000 for a single day — make these units an unlikely option for any business besides major brand advertisers or entertainment companies. Resources like the demo tool are necessary to help sell to top tier clients, but it’s important for Facebook to continue to support small- to mid-size businesses that make up the long tail of the company’s ad revenue. These advertisers would benefit from a similar tool to explain Facebook self-serve ads.

Sponsored Post

Hands-On Social Media Training for Beginners


Social Media 101
In our Social Media 101 boot camp, you’ll determine the social media sites that matter most to you, based on personal and professional goals. Starting May 13, you will learn the best practices for using Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram and Tumblr, along with complete personal profiles on each site. Register today!

Leave a Reply

interested in advertising with inside facebook?

Social Media Jobs
of the Day

Social Media Graphic Designer

Constellation Brands
San Francisco, CA

Digital Content Coordinator

Midan Marketing
Statesville, NC

Digital Marketing Assistant

Atlanta Magazine
Atlanta, GA

Communications Program Manager

Virgin Atlantic Airways
Norwalk, CT

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Also from Inside Network:   AppData - Facebook & iOS Application Stats   PageData - Engagement Data on Facebook Pages   Facebook Marketing Bible   Inside Network Research
 
home | site map | advertising/sponsorships | about | careers | contact us | help courses | browse jobs | freelancers | events | forums | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us