Facebook reaches 10M in Japan, doubles users in 6 months

Facebook is 10 million monthly active users strong in Japan, the company announced today at a marketing conference in Tokyo.

This figure indicates Facebook has about 10 percent penetration among Japanese Internet users and is quickly gaining on Mixi, Japan’s most popular social network. Mixi reported in February that it has 15.2 million monthly active users.

Japan is one of the few countries where Facebook has lower than 20 percent penetration. Russia and South Korea are others, as well as China where Facebook is banned. But Facebook is growing rapidly in Japan. The latest MAU figures are double the 5 million the social network reported in September 2011.

Facebook got serious about Japan in 2010, and developed a number of initiatives to increase usage there. The social network began to let users syndicate their Facebook posts on Mixi. It created a job search app for university students. And it prompted users to complete “missions” to fill out their profiles. Judging from a graph shown at fMC Tokyo, Facebook had about 1 million MAU at the start of 2010 and 2 million in 2011.

Also at the conference, Facebook introduced Timeline for pages and new premium ad products as it did in New York last month. The company has a final fMC planned for London at the end of March.

Image credit: TechCrunch Japan

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3 Responses to “Facebook reaches 10M in Japan, doubles users in 6 months”

  1. VOTE: Will Facebook Catch Up With Mixi In Japan? says:

    [...] The social network announced the milestone at a marketing conference in Tokyo late last week that included announcements of timeline and new advertising products for Japan. [...]

  2. VOTE: Will Facebook Catch Up With Mixi In Japan? - AllFacebook says:

    [...] The social network announced the milestone at a marketing conference in Tokyo late last week that included announcements of timeline and new advertising products for Japan. [...]

  3. Japan’s Social Network Wars – Facebook Beats Twitter and Mixi | Skeptikai says:

    [...] for us,” Sandberg said. “We have over 15 million users…  Only six months ago, we were at 10 million users.” This marks a huge growth over the past year, increasing 200 percent from the reported 5 million [...]

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