Facebook simplifies event creation, makes event pages more like groups

Facebook updated its event creation flow so that fewer fields are required to make a new event. Posts on an event page Wall are now sorted by activity, as they are in groups, so posts get pushed to the top of the page when they receive comments.

These changes and others introduced today are meant to make Facebook’s event product more useful for planning casual get-togethers in addition to more formal events. For example, users no longer have to indicate a time and location for an event, allowing plans to be more fluid.

As the social network plateaus in new user growth, it must focus on maximizing engagement. The latest updates to events are smart improvements, but in order to really be useful in helping users meet up, Facebook will need to add to its mobile apps. Users cannot currently create events from the native iOS or Android apps, and the mobile touch site has not been updated to reflect today’s changes.

Events now support different timezones and include a new privacy option. Previously, events were either public (as in open to everyone on Facebook including non-friends) or invite-only. Now events can choose the “Friends” setting so any friend can see the event and join without requiring a user to manually invite each friend. When users invite friends, they’ll get a notification if the friend decides to join the event.

“I think this will feel more similar to inviting someone via SMS/email and getting back their response,” Facebook engineer Bob Baldwin said in a post about the changes.

When users decline an invitation, only the user who invited them will get a notification. Additionally, posts from people who decline will be filtered out of the Wall and accessed from a “View Declines” link instead. This keeps the focus on the people who will attend. Previously it was common for some event pages to be filled with comments from people who couldn’t make it.

The event page now also includes the option to ask a question. This could be helpful for users trying to decide on event details. Event pages also suggest additional people to invite, as we first spotted last month.

A few months ago we saw Facebook testing a “Make plans” option in the homepage publisher — the area from which users create status updates and post photos. So far this hasn’t rolled out to all users, but after today’s improvements, this could be coming soon.

SEO: Develop Your Strategy

Mediabistro Course

SEO: Develop Your Strategy

Starting July 16, learn to complete a comprehensive SEO audit of your website and develop a strategic plan to get to the top of search engine results! You’ll learn how to measure and sustain your marketing efforts to improve your SEO program. Register now!

 

Leave a Reply

4 Responses to “Facebook simplifies event creation, makes event pages more like groups”

  1. Facebook introduce cambios en los eventos #iMapas says:

    [...] herramientas más simples y útiles. Este último caso es el de los eventos, que ahora tienen novedades que ayudan principalmente a resolver una pregunta: ¿y si todavía no tengo decidido dónde o [...]

  2. Facebook introduce cambios en los eventos | Fans-TV.com says:

    [...] herramientas más simples y útiles. Este último caso es el de los eventos, que ahora tienen novedades que ayudan principalmente a resolver una pregunta: ¿y si todavía no tengo decidido dónde o [...]

  3. allfacebook.de | Facebook überarbeitet Event-Erstellung says:

    [...] einem neuen Interface bei der Erstellung von Events überrascht uns Facebook gestern. Wir haben in diesem Bereich kaum von Problemen gehört, trotzdem hat Facebook sich diese Funktion [...]

  4. I see Company X has updated the event – again. | Sue Edworthy Arts Planning says:

    [...] some of the sort-of recent changes lately, I’ve heard a lot of folks expressing the same sentiment, suddenly feeling bombarded [...]

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Social Media Strategist

ISACA
Rolling Meadows, IL

Social Media Manager

The Outlet Music/Effective Immediately PR
New York, NY

Web Content & LMS Editor

Jobson Healthcare Information LLC
New York, NY

Manager, Online Communications

Youth Renewal Fund
New York, NY

Media / Social Media Manager

National Non-Profit Association
Arlington, CA

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Also from Inside Network:   AppData - Facebook & iOS Application Stats   PageData - Engagement Data on Facebook Pages   Facebook Marketing Bible   Inside Network Research
 
home | site map | advertising/sponsorships | about | careers | contact us | help courses | browse jobs | freelancers | events | forums | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us