8M pages switch to Timeline; Facebook offers education tools to ease transition
More than 8 million pages have adopted the new Timeline format ahead of the March 30 deadline when all pages will be converted automatically, Facebook says.
There were more than 37 million pages with 10 or more Likes as of December 2011, so about 20 percent of pages have voluntarily converted to Timeline. According to the company, more than a million pages per day switched to the new design immediately following the launch on Feb. 29. Facebook did not share how this compares to previous product rollouts.
To help page owners with the transition, the company created LearnFacebookPages.com and the Facebook Marketing Classroom. The Learn Facebook Pages site is a narrated tutorial including quiz questions at the end of each section. It is available in five different languages. The Marketing Classroom is a tab application on the Facebook Marketing Solutions page that includes videos and worksheets on the new pages and ad offerings. The page also streams live video courses, including one Thursday about Sponsored Stories.
See our complete overview of the pages redesign here.