Facebook event ads now have simpler RSVP, allow users to invite friends

Facebook has updated the look and functionality of its event ads, eliminating RSVP options with a single “join” button followed by a new ability to invite friends directly from the ad.

Previously, event ads included an RSVP button that presented ”attending,” “maybe attending” or “not attending” as options after users clicked on it. The elimination of extra clicks and decisions is likely to improve performance for event ads. However, the new blue event icon seems less noticeable than the old one, which was a little larger and included the color red.

The following shows the flow of the new event ad unit. After clicking “join,” the button changes to “invite friends.”

Facebook’s self-serve ad dashboard has not been updated to reflect the change. The ad preview for event ads still shows the old icon and RSVP call to action.

The social network redesigned its event pages and changed RSVP to “join” in November. It makes sense for ads to also reflect this wording, but it’s unclear why the icon in ads would be different than it appears elsewhere on the site.

Social Media 201

Mediabistro Course

Social Media 201

Starting October 13, Social Media 201 will provide you with hands-on instruction for gaining followers and engagement. Social media experts will teach you how to make social media marketing work for your bottom line and achieving your business goals. Register now!

 

Leave a Reply

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Social/PR Manager

Small, hot SoCal ad agency
CamarilloCamarillo, CA

Content Marketing / Sales

Mediaplanet
New York, NY

Marketing Manager

True North Custom
Chattanooga, TN

Press and Media Relations Manager

Americans for the Arts
Washington, DC

Social Media Manager (Pleasanton)

Avanquest North America
Pleasanton, CA

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us