Facebook platform update: European incentive program, policy, training course, more

Facebook announced a number of changes and initiatives this week, including a program to reward developers who drive sales using Credits among European users.

European incentive program begins – Facebook will give developers who drive more than US$100,000 in sales to European customers in a given quarter will be rewarded with an additional 3 percent related to those sales. The program will take into account payments beween Jan. 1 and March 31. Facebook says the program will be evaluated quarterly and may or may not be renewed.

Last year 15 million users bought virtual goods using Facebook Credits. The company did not break down the demographics of paying users, but this new program suggests Europe might be underrepresented.

Platform policies updated - Facebook removed its policy prohibiting page tab applications from hosting media that played automatically. This change comes following the announcement that pages will not be able to designate a custom landing tab once they convert to Timeline.

Facebook also revised its mobile web app policy to make it clear that web apps running within a Facebook iOS app may only use iOS-approved payment methods. These apps may not reference, use or otherwise encourage use of Facebook Credits and other non-iOS payment methods. The company also reminded developers that they must comply with the Video Privacy Protection Act and obtain any opt-in consent necessary from users so that user data subject to the VPPA may be shared on Facebook.

New online course for developers - Facebook partnered with Pluralsight to provide an online course for developers new to the platform. The course goes over the main components of the platform, provides code samples and other tips for building Facebook apps.

App profile pages removed - As previously announced, Facebook removed all app profile pages this week. The pages now redirect to the application canvas page. Developers can create fan pages for their apps if they want a place for a community to grow.

For more details about breaking changes and bug fixes, see the Facebook Developer Blog.

Facebook Marketing

Mediabistro Event

Facebook Marketing

Starting January 13, work with the group marketing manager of social media at Microsoft/BingAds to grow your business on Facebook! In this course, you’ll learn how to set up your company page, understand Facebook best practices, and execute a monthly content strategy. Register now!


Leave a Reply

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Assistant Editor

8 Inc.
New York, NY

Copywriter & Editor

Santa Monica, CA

Director of Marketing & Communications

Neumans' Kitchen
New York, NY

Social Community Manager

Tallahassee, FL

Editorial Director

Phoenix House
New York, NY

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us