Facebook puts social game score stories in News Feed; module asks users to ‘play it again’

Facebook users will now see their friends’ scores and achievements in social games through three new News Feed story types: achievement stories, high score stories and passing stories, the company announced in a blog post. Another unannounced item, “Play It Again,” encourages users to go back to games they’ve already tried.

The social network continues to experiment with ways to drive discovery and re-engagement for games as some developers begin to doubt the viability of the platform. Facebook says there has been a 60 percent increase in new users installing games by clicking on feed stories since launching an aggregate “playing” story. Now it hopes to drive additional traffic through scores and achievements posts. Examples of the three new story types are shown below.

Facebook says the stories that get the most clicks, likes, and comments will get more distribution in News Feed and on Timeline.

We’ve also seen the social network testing a module on the right sidebar that prompts users to return to games they’ve already installed. Facebook’s other efforts at re-engagement have been in the form of bookmarks and notifications.

Our sister blog, Inside Social Games, wrote last week that game discovery on Facebook is still no easy task, but we recognize the company’s creative attempts to solve the problem while protecting the user experience.

Facebook Marketing

Mediabistro Event

Facebook Marketing

Starting January 13, work with the group marketing manager of social media at Microsoft/BingAds to grow your business on Facebook! In this course, you’ll learn how to set up your company page, understand Facebook best practices, and execute a monthly content strategy. Register now!

 

Leave a Reply

One Response to “Facebook puts social game score stories in News Feed; module asks users to ‘play it again’”

  1. Facebook Score API calls from Android not displaying high scores on Timeline/ticker | PHP Developer Resource says:

    [...] blended between the score mechanism and posting directly to a user’s stream. Facebook controls the story types and distribution under which scores will be published, so your app isn’t guaranteed to generate a new story item every time you post a score to the [...]

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Assistant Editor

8 Inc.
New York, NY

Copywriter & Editor

GlobeOne
Santa Monica, CA

Director of Marketing & Communications

Neumans' Kitchen
New York, NY

Social Community Manager

VISIT FLORIDA
Tallahassee, FL

Editorial Director

Phoenix House
New York, NY

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us