Microsoft puts Bing search ad on Facebook logout page

Microsoft is the first advertiser to use the new Facebook logout page placement with a unit that includes search capabilities, TechCrunch confirms.

Last week the social network surprised advertisers with a new ad type several times larger than any it had previously offered. The ad, which is shown after a user logs out of Facebook, seems to be a smart compromise, giving brands the prominence they’re looking for without sacrificing user experience. Not only does the unit appear when a user’s session is complete, Facebook’s most active users rarely log out and therefore won’t see many ads like this.

The Microsoft ad includes a unique interactive capability: users can type a query into a Bing search bar and results open in a new window or tab. Facebook did not make it clear when it announced the new ad type how much customization would be allowed. The logout ad is only available for “premium” advertisers working directly with Facebook, so we could see more custom elements like the Bing search. Otherwise, the unit’s size makes it ideal for promoting videos.

It’s fitting that Microsoft would be Facebook’s first logout page advertiser. Microsoft, an early investor in the social network, sold banner ads on the site from 2007 to 2010. Since then, Facebook has managed all of its own display advertising. The company, however, still uses Bing for search, translation and map features. Microsoft integrates Facebook social data into Bing, Outlook and other mail and chat clients.

Microsoft was also one of the first advertisers to advertise within News Feed before Facebook took away that option. Companies can once again get ads in users’ streams, but now users must be connected to the company’s page or have a friend who took an action on the page. This was not the case in 2007 when Microsoft ran ads for Windows Live Messenger directly in the feed.

Bing ad image credit: TechCrunch

Creative Social Branding

Mediabistro Course

Creative Social Branding

Starting November 24, learn how to create a social buzz for your brand! You’ll learn how to engage with audiences on social platforms, identify and engage with current trends and influencers, and build an excellent social strategy to amplify your numbers and rate engagement. Register now!

 

Leave a Reply

3 Responses to “Microsoft puts Bing search ad on Facebook logout page”

  1. Sharehoder Microsoft placed Bing search ad on Facebook logout webpage - Technofierce says:

    [...] via InsideFacebook [...]

  2. allfacebook.de | Facebook “Log-out experience” – Microsoft zeigt ein erstes Beispiel für die neue Werbeform says:

    [...] Unser US Blog InsideFacebook.com berichtet nun von einem ersten Beispiel der neuen Anzeige von Micro…: [...]

  3. Microsoft fires 2 employees for misusing company funds « iDigiD says:

    [...] Microsoft puts Bing search ad on Facebook logout page (insidefacebook.com) [...]

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Social Media Strategist

A Luxury Real Estate Developer
New York, NY

Newswire Editor

PR.com
New York City / Long Island, NY

Senior Social Media Brand Manager-Los Angeles Area

Brigade Marketing
Los Angeles, CA

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us