Facebook to create different levels of access for page admins

Facebook announced it will give page owners an option to assign different privileges to admins, but it did not explain what type of access and restrictions will be available.

During a breakout session at the Facebook Marketing Conference on Wednesday, Product Manager Jeff Kanter said pages will soon offer five levels of admin access. He mentioned full access, publishing-only access and insights access, but did not reveal the other two levels. Facebook did not respond to requests for clarification.

It’s possible the feature could include messages-only access. After switching to Timeline, pages will include a message button that lets users send private messages to the page. It would be important for customer service representatives to see and respond to these messages, but an organization might not want those people to be able to see the page’s insights or make public posts.

Many page owners have wanted this type of feature for years. Third-party page moderation and analytics tools have helped companies protect their pages by designating different permissions for each user, but these tools are not free.

Kanter says the company hopes to release the feature by the end of March.

The full session about pages is available for streaming here.

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9 Responses to “Facebook to create different levels of access for page admins”

  1. Facebook Will Offer Different Levels of Access for Pages says:

    [...] InsideFacebook, Image credit: Will [...]

  2. 5 Kinds Of Admins Every Facebook Page Should Have says:

    [...] Facebook Product Manager Jeff Kanter only specified what three of the five levels would be, according to our peer blog Inside Facebook. [...]

  3. Five Kinds of Admins Every Facebook Page Should Have says:

    [...] Facebook Product Manager Jeff Kanter only specified what three of the five levels would be, according to our peer blog Inside Facebook. [...]

  4. 5 Kinds Of Admins Every Facebook Page Should Have - AllFacebook says:

    [...] Facebook Product Manager Jeff Kanter only specified what three of the five levels would be, according to our peer blog Inside Facebook. [...]

  5. Facebook Adding Brand Page Access Levels - Community Elf Social Media Blog says:

    [...] Click to Read More Share [...]

  6. Open the Graph | CM : monitorez vos Pages Facebook depuis votre iPhone says:

    [...] comme la possibilité de déterminer différents niveaux d’administration des Pages (source : Facebook to create different levels of access for page admins) ou encore, la gestion d’une communication au niveau d’un pays sur une Page [...]

  7. Facebook Adds Five Levels Of Page Administrators - AllFacebook says:

    [...] organized page administrators into five levels, following up on its announcement at the Facebook Marketing Conference in New York Feb. [...]

  8. Facebook Launches 5 Levels of Admin Access for Pages | Social Media & Internet Marketing News for Business | Marketaire says:

    [...] you like this story? Facebook hinted back in February that they would create five new levels of administrative access for Page managers and have finally [...]

  9. Social media news stories of the week LOTW 10 March 2012 | says:

    [...] Facebook Pages for Brands Admin Levels Coming Soon? Speculation is running hot and heavy about what, exactly, Facebook will introduce with its “5 admin levels” that are on deck to make an appearance (hopefully) by the end of the month.  Confirmed are “Full Access, Publishing-Only Access, and Insights Access.”  AllFacebook offers a laundry list on what they hope to see, but InsideFacebook is a bit more circumspect, sticking with only what Jeff Kanter, Facebook Product Manager, let drop during a breakout session at the Facebook Marketing Conference last week. [...]

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