Facebook ‘Interest Lists’ feature could be another challenge to Twitter

Facebook appears to be testing a new “Interest Lists” feature that allows users to view a filtered version of News Feed similar to how Twitter Lists work.

Currently, Facebook users can create lists to organize their friends, but there hasn’t been an option to group pages. This sorting feature makes sense for the platform as people begin to use Facebook to follow more pages and subscribe to public figures. News Feed is less useful when it’s a mix of posts from loved ones, news outlets, brands and celebrities. Interests lists seem to address that problem, while taking away another advantage Twitter has over Facebook.

We noticed an “Add to Interests” option Wednesday morning when Timeline for pages first launched, but it has since been removed. The feature was available from the drop-down menu beneath the cover photo on pages that switched to the new design. Jason Keath, founder of Social Fresh, says he saw a version of the feature called “Add to Interests Lists.” After clicking the link, he was prompted to start a new list “to see a special News Feed of related posts.” He says the “New List” link did not work at the time he tested it, and is no longer available on any pages.

Facebook did not confirm the existence of Interest Lists. “We are constantly testing new products and features, but we have nothing more to share,” a spokesperson says.

It is unclear whether Interest Lists will be able to include subscriptions and friends in addition to pages. We also wonder whether these lists will be able to be shared publicly. Twitter lists can be public or private. Public lists can then be followed by anyone. On Facebook, people used to be able to display particular friend lists if they wanted to, but this is no longer an option with Timeline.

Having already come to own the “social graph,” Facebook has been aggressively pursuing the “interest graph” — the relationship between people and topics. Many have pointed to Twitter as beating Facebook in this area, but with the subscribe feature and future interest lists, the social network is gaining an edge.

Image credits to Jason Keath at Social Fresh.

 

Social Media 101

Mediabistro Course

Social Media 101

Get hands-on social media training for beginners in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will teach you the best practices to be successful on social. Register before July 31 to get $50 OFF with early bird pricing. Register now!

 

Leave a Reply

2 Responses to “Facebook ‘Interest Lists’ feature could be another challenge to Twitter”

  1. Facebook ‘Interest Lists’ feature could be another challenge to Twitter | lastsocialmedianews says:

    [...] ‘Interest Lists’ feature could be another challenge to Twitter http://t.co/cZ93YvtQ…Via http://www.insidefacebook.com Share this:TwitterFacebookLike this:LikeBe the first to like this post. This entry was posted in [...]

  2. New Facebook Feature - Interest Lists says:

    [...] posts.”Although Facebook did not confirm anything about the new feature, however, a spokesperson stated that “We are constantly testing new products and features, but we have nothing more to [...]

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

SEO Strategist

Hanley Wood
Washington, DC

Analytics and Operations Associate

AL D͍A News Media
Philadelphia, PA

SEO Manager - Bilingual

CREATIVE CIRCLE
Miami, FL

SEM Manager - Bilingual

CREATIVE CIRCLE
Miami, FL

Newswire Editor

PR.com
New York City / Long Island, NY

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Also from Inside Network:   AppData - Facebook & iOS Application Stats   PageData - Engagement Data on Facebook Pages   Facebook Marketing Bible   Inside Network Research
 
home | site map | advertising/sponsorships | about | careers | contact us | help courses | browse jobs | freelancers | events | forums | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us