Facebook to give pages new ‘Offers’ posts, scrap check-in deals

Facebook pages will soon have access to a new free story type that allows page owners to post offers that users can collect from News Feed or ad units. Unlike check-in deals, which required users to first visit a physical location, offers can be redeemed in-store or online. The social network plans to remove check-in deals in the coming weeks.

Offers will be created directly from the page publisher and do not require approval from Facebook before going live. Check-in deals, on the other hand, were available through a hard-to-find dashboard and needed to be reviewed by Facebook. Starting today, no new check-in deals will be approved, but Facebook hasn’t provided exact timing for when these deals will be removed from the site completely.

For users, getting offers is frictionless. One click (or tap on mobile) sends the offer to a user’s email account. From there, they can use the voucher at a brick and mortar location or enter a coupon code into an e-commerce site. When users get an offer, a story is available to be shown on Timeline and in their friends’ News Feeds, increasing the viral reach of the promotion.

Creating an offer is free for page owners, just like making any other post. Companies, however, can pay to boost the unit into a Sponsored Story by using the self-serve ad tool, or turn it into a premium homepage ad by working directly with Facebook.

We first saw Facebook testing offers in December. At the time they were called coupons. The company has since tweaked the wording and design of how offers display in News Feed and in Sponsored Stories.

Pages will get this feature in the next few weeks. We have not yet seen the interface for creating offers, but will provide details on how to create them when it is available.

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15 Responses to “Facebook to give pages new ‘Offers’ posts, scrap check-in deals”

  1. Facebook Launches Offers, Scraps Check-In Deals says:

    [...] Facebook has been phasing out check-in deals, won’t approve any more new ones as of today, and will have them completely gone from the site within a few weeks, says our sibling blog, Inside Facebook. [...]

  2. The Social Batch - Facebook to give pages new ‘Offers’ posts, scrap check-in deals says:

    [...] interface for creating offers, but will provide details on how to create them when it is available.Via http://www.insidefacebook.com   « Will Congress Veto Facebook Ti… TOUR: Facebook’s [...]

  3. Facebook new advertising announcements - Gary Touet says:

    [...] InsideFacebook: For users, getting offers is frictionless. One click (or tap on mobile) sends the offer to a user’s email account. From there, they can use the voucher at a brick and mortar location or enter a coupon code into an e-commerce site. When users get an offer, a story is available to be shown on Timeline and in their friends’ News Feeds, increasing the viral reach of the promotion. [...]

  4. Groupon Enhances Social Travel with Acquisition of Uptake + MORE | | Facebook NewsFacebook News says:

    [...] Facebook to give pages new ‘Offers’ posts, scrap check-in deals- insidefacebook.com Facebook pages will soon have access to a new free story type that allows page owners to post offers that users can collect from News Feed or ad units. Unlike check-in deals, which required users to first visit a physical location, offers can be redeemed in-store or online. The social network plans to remove check-in deals in the coming weeks… [...]

  5. De belangrijkste Facebook wijzigingen op een rij | FacebookPro.nl says:

    [...] – Facebook Ads Announcements: Everything You Need to Know – Facebook Re-launches its advertising platform, puts pages at center – Facebook to give pages new ‘Offers’ posts, scrap check-in deals [...]

  6. Coldplay: First Look At Facebook Commerce with New Timeline [Screenshots] | Social Commerce Today says:

    [...] Goodbye Check-in Deals: Want to drive customers to your store? You’ll need something else… [...]

  7. 10 changes to Facebook you need to know | indomosua says:

    [...] Facebook offers is a new type of post that allows brands to freely distribute coupons to fans that can can be accepted straight from their web or mobile newsfeed. They also can be promoted through ‘Reach Generator’ ads to a wider, targeted audience. One click (or tap on mobile) sends the offer to your email account. From there, the voucher can be used at a bricks-and-mortar store or entered as a coupon code into an ecommerce site. When you accept a Facebook offer, a story is generated and may be shown in your friends’ newsfeeds, increasing the viral reach of the promotion. [...]

  8. Key Takeaways From The Facebook Marketing Conference » EverCreative says:

    [...] Still, some users may not want to see ads everywhere they turn. Facebook also officially launched its Offers news feed post and ad format for distributing free coupons which has been in testing for several [...]

  9. 11 Cosas Que No Te Han Dicho (O Sí) Sobre Las Nuevas Páginas De Facebook « comunica2punto0 says:

    [...] reciben una tasa entre 5 y 10 veces superior que los anuncios estándar. #3. Cupones Un nuevo tipo de mensaje permite a partir de ahora a las marcas distribuir libremente “cupones” a los fans. Haciendo [...]

  10. Key Takeaways From The Facebook Marketing Conference « MediaStreet News & Opinions says:

    [...] Still, some users may not want to see ads everywhere they turn. Facebook also officially launched its Offers news feed post and ad format for distributing free coupons which has been in testing for several [...]

  11. Facebook Launches Offers, Scraps Check-In Deals - AllFacebook says:

    [...] Facebook has been phasing out check-in deals, won’t approve any more new ones as of today, and will have them completely gone from the site within a few weeks, says our sibling blog, Inside Facebook. [...]

  12. Facebook Places: Where can I find all of the active Facebook Places deals in a specific geographic area? - Quora says:

    [...] which are not necessarily location-specific and can be redeemed without using the check-in feature.http://www.insidefacebook.com/20…Comment Loading… • Post • 12:32pm  Add [...]

  13. How to Create Check-in Deals to Rank High in Facebook Graph Search - JonLoomer.com says:

    [...] InsideFacebook.com published an article on February 29, 2012, essentially marking the demise of Check-in Deals. [...]

  14. 9 Facebook Brand Timeline Changes Marketers Need to Know | Ignite Social Media says:

    [...] has given up officially on “Check In Deals” and is replacing this by debuting a new “offer” post feature from the page publisher.  In the next few weeks we’ll see this roll out – but right now [...]

  15. How to Create Facebook Check-in Deals [video] - Christiankonline.com says:

    [...] wait, I heard Facebook check-in deals were being replaced.  While InsideFacebook.com published an article back on February 29, 2012, declaring that Check-in Deals were no longer being used, I’ve [...]

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