Facebook monetizes users logging out with premium ad placement on logout page

Facebook announced today that premium ads will be displayed on a new “logout experience” page, immediately after Facebook users log out of Facebook using their desktop web browser. This is part of a significant overhaul of its premium advertising options available to advertisers working directly with the company.

Previously, when users logged out of Facebook, they were redirected to the logged-out home page that prompts users to either login or register a new account. Now the page can feature a very large and prominent ad, which logically replaces the signup portion of the page that is not relevant to users who already have Facebook accounts. Below is a sample photo, provided by Facebook, of the logout experience page:

Though many Facebook users stay logged in for long periods, this potentially represents monetization of hundreds of millions of monthly pageviews that previously display advertising. The addition of premium ads to the logout page will help Facebook generate enough impressions to reach the 75 percent of fans that it guarantees through its Reach Generator solution for Premium advertisers, also announced today.

Any premium page post ad is eligible to be shown on the logout screen. This includes videos, photos, offers, events and questions. A user does not have to be connected to a page in order to see this type of ad.

Stay tuned for more coverage of today’s fMC event, and see our liveblog of the keynote presentation.

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7 Responses to “Facebook monetizes users logging out with premium ad placement on logout page”

  1. Facebook’s Two New Promos: Reach Generator, Logouts says:

    [...] our esteemed sibling blog Inside Facebook said about log-off [...]

  2. Cómo serán los anuncios que Facebook mostrará en la página de cerrar sesión | Rincón Social says:

    [...] | Inside Facebook Posted by ZeroX marzo 1, [...]

  3. Facebook Marketing Conference: Infomercial or WHAT?!? | - Your Social Media Mogul : Your Social Media Mogul says:

    [...] not surprising they were pushing  Premium Ads, Sponsored Stories, Reach Generator, and “Logout Experience“.   A couple of Facebook reps showed examples of posts with sponsored stories, as well as [...]

  4. Facebook Timeline for Brands: Premium Ads and Mobile Ads (Part 3 of a 3-part series) | NST Blog says:

    [...] Log out ads will be shown when users log out of Facebook. [...]

  5. 8M Facebook pages upgraded to Timeline in ten days | Facebook Pages says:

    [...] Inside Facebook blog said of the new logout ads [...]

  6. Facebook Logout Ad Placement | Ask Kalena says:

    [...] media — Kalena Jordan @ 2:37 pm Hungry? Here – have a feed It seems the Facebook premium ad placement on logout has finally reached New [...]

  7. Logout Experience erweitert Marketingmöglichkeiten auf Facebook - Facebook Marketing, Facebook Fanpage, Facebook Applikationen says:

    [...] größte Einnahmequelle für Facebook. Mit der so genannten Logout Experience, welche erstmals im vergangenen Februar vorgestellt wurde, bietet das soziale Netzwerk nun eine neue Form der Produktplatzierung für Firmen an. Große [...]

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