Facebook introduces Reach Generator packaged advertising solution to boost page posts

At today’s fMC event in New York City, Facebook announced Reach Generator, a new premium advertising solution for large clients seeking to reach a higher percentage of fans via sponsored activity.

Reach Generator allows advertisers to pay Facebook on an ongoing basis, as opposed to a CPC or CPM basis, to sponsor one page post every day, and guarantee a 75 percent reach of the page’s fanbase over a month-long period. The company said that test partners, including Ben & Jerry’s, were able to reach 98 percent of their page’s fans using Reach Generator, a massive increase over the 16 percent of fans that Pages, on average, reach without ads or Sponsored Stories.

Reach Generator was outlined briefly on Facebook’s mobile site for the event, and then hidden from view. Below is the text from Facebook’s description of Reach Generator:

Make sure your fans see your stories

This “always on” packaged solution makes it easy for you to regularly reach and engage 75% of your fans with meaningful content from your Page. You focus on creating engaging content on your newly designed Page, while we ensure that your fans see the stories you are telling.

  • Reach Generator is easy and simple to use.
  • You post great, relevant content on your Page, and Facebook will automatically distribute it to your fans.
  • We guarantee you will reach a majority of your fans and see great results.

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22 Responses to “Facebook introduces Reach Generator packaged advertising solution to boost page posts”

  1. Facebook’s Two New Promos: Reach Generator, Logouts says:

    [...] to promote a post from your page and pay on an ongoing basis instead of paying per click or [...]

  2. Facebook new advertising announcements - Gary Touet says:

    [...] InsideFacebook: Reach Generator allows advertisers to pay Facebook on an ongoing basis, as opposed to a CPC or CPM basis, to sponsor one page post every day, and guarantee a 75 percent reach of the page’s fanbase over a month-long period. The company said that test partners, including Ben & Jerry’s, were able to reach 98 percent of their page’s fans using Reach Generator, a massive increase over the 16 percent of fans that Pages reach without ads or Sponsored Stories. [...]

  3. Timeline en Reach Generator – Facebook new features | Dennis Hamakers says:

    [...] Of je het mooi vindt of niet, Facebook zal vanaf 30 maart alle profielen en pages omzetten naar het nieuwe design, Facebook Timeline. Dit werd gister, voorafgaand aan de fMC in New York (bekijk hier alle keynotes), bekend gemaakt. Naast het nieuwe design heeft Facebook nog een features bekend gemaakt: Reach Generator. [...]

  4. Facebook Reach Generator « Rktalks's Blog says:

    [...] Facebook introduces Reach Generator packaged advertising solution to boost page posts (insidefacebook.com) [...]

  5. Coldplay: First Look At Facebook Commerce with New Timeline [Screenshots] | Social Commerce Today says:

    [...] Hello Reach Generator: Today your posts only reach the newsfeeds of 16% of your fans, now you can pay Facebook to up that to 75% with Reach Generator [...]

  6. Link roundup March 2, 2012 says:

    [...] Facebook introduces Reach Generator packaged advertising solution to boost page posts Facebook has a brilliant business model: 1. Gather lots of people at the same place. 2. Filter their content based on interaction and social signals. 3. Sell opportunity to bypass that filter. [...]

  7. Facebook Marketing Conference: Infomercial or WHAT?!? | - Your Social Media Mogul : Your Social Media Mogul says:

    [...] for Facebook, it’s not surprising they were pushing  Premium Ads, Sponsored Stories, Reach Generator, and “Logout Experience“.   A couple of Facebook reps showed examples of posts with [...]

  8. do brands have what it takes to help facebook succeed? | Influxinsights says:

    [...] advertisers the chance to accelerate their reach and frequency with the imaginatively named- Reach Generator, which seems more of a traditional digital play and a way to expand the reach of good content, but [...]

  9. Facebook’s Reach Generator « Direct Message Lab says:

    [...] can read more about these new advertising tools on AllFacebook or IndsideFacebook. Share this:TwitterFacebookLike this:LikeBe the first to like this [...]

  10. Winning the Content Marketing Race | Social Media & Internet Marketing News for Business | Marketaire says:

    [...] so sure? Then take a look at their new premium ad upgrades, in addition to their Reach Generator program, both kicking into longer strides as you read [...]

  11. Winning the Content Marketing Race | Network Marketing Reviews says:

    [...] so sure? Then take a look at their new premium ad upgrades, in addition to their Reach Generator program, both kicking into longer strides as you read [...]

  12. Facebook, Where Your Content Goes to Die says:

    [...] You rent them. Want more of your content seen? With Facebook’s new engagement product, Reach Generator, you must pay to activate your fans. In a recent Advertising Age article, Cotton Delo interviews a [...]

  13. Facebook To Brands: Scale In Social Isn't Free | V3 Kansas City Integrated Marketing and Social Media Agency says:

    [...] an effort to sweeten the advertising pot, Facebook has created a Reach Generator tool that, according to AdAge, “will let marketers buy all the reach they want. Priced according [...]

  14. Conoce los cambios y oportunidades que trae Facebook | nativourbano.com says:

    [...] como objetivo maximizar el reach de los contenidos de las marcas. “Premium on Facebook” y “Reach Generator” trae soluciones que garantizan  altos niveles de alcance y nuevos emplazamientos de [...]

  15. Facebook Timeline for Brands: Premium Ads and Mobile Ads (Part 3 of a 3-part series) | NST Blog says:

    [...] is also offering a new product called Reach Generator for Premium Ads. Reach Generator broadens the scope of an ad’s message by increasing the overall [...]

  16. Premium on Facebook y Reach Generator. Así será la nueva publicidad en Facebook. | Experto Redes Sociales y Marketing Online says:

    [...] http://www.insidefacebook.com/2012/02/29/facebook-introduces-new-reach-generator-packaged-advertisin… [...]

  17. How to Prove You’re a Social Media Amateur | Dan Sodergren says:

    [...] of staffing, tech tools, and consulting.  There’s now also investment to be made in things like Reach Generator and Facebook Premium to give your content more extensive exposure to fans.  Only amateurs [...]

  18. Sponsored Stories: Facebook testet Promote-Button | Online Marketing News says:

    [...] der der Publisher Facebook dafür entlohnt hat. Die große Lösung dieser Sponsored Stories heisst Reach Generator, die  kleine funktioniert über den nun bald optimierten [...]

  19. Facebook Offers: Hotel Irlandês vende 1 Milhão de Euros em 24 Horas | Dissonância Cognitiva says:

    [...] a apostar em anúncios, nomeadamente nas sponsored stories e no, também recentemente criado, reach generator. Uma outra vantagem, para consumidores e marcas, é que apenas quando o consumidor usufrui da [...]

  20. Facebook status highlights: aumentare la reach e promuovere il personal branding says:

    [...] da qualche mese, Facebook ha offerto dei reach packages che consentono ai brand di amplificare la portata delle loro attività sulla piattaforma: per [...]

  21. After GM Kiss-Off, Facebook Comes Up With Data Tool To Get Advertisers To Spend More - Forbes says:

    [...] social network can subtly encourage page owners to consider spending money on Sponsored Stories or Reach Generator, a premium offering which guarantees that a page reaches at least 75 percent of fans within a [...]

  22. Facebook Ad Update | Sociality Squared Blog says:

    [...] are expected to guarantee a reach of at least 75% of a company’s fans. The ads use the new Reach Generator, which allows companies to pay to expand their reach so that the majority of their fans see a [...]

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