More media sites integrate Open Graph as social readers grow

MSNBC.com, The Daily Show, The Huffington Post, MTV News and other media companies launched Open Graph integrations last week to enable site visitors to share their activity back on Facebook.

With the announcement of the new apps, Facebook revealed statistics about existing media partners who are seeing success with Timeline:

  • More than 25 million people have opted in to the Yahoo News Social Bar in the past three month.
  • Digg has increased page views by 35 percent since it launched its social reader.
  • Rockmelt has seen a 20 percent increase in traffic with users sharing articles through its social browser.
  • More than 5 million people have added The Guardian app since f8.

According to our own AppData tracking service, here is how the first batch of Open Graph news applications compare as far as daily active users and monthly active users:

Top Social News Apps

Name DAU MAU
1.       Yahoo! 2,000,000 16,500,000
2.       Washington Post Social Reader 888,000 9,500,000
3.  The Guardian 230,000 3,600,000
4.       Rockmelt 140,000 270,000
5.   Digg 20,000 160,000
6.   WSJ Social 20,000 100,000
7.   The Daily 400 8,000
8.   USAToday+Me 200 5,000

Note that USAToday+Me launched Jan. 19 so it is further behind the others that became available as early as September 2011. Also note that Rockmelt is a web browser that integrates Facebook so its user numbers include activity from people who are using features besides the social news function.

Here are links to the latest news sites that allow automatic sharing to Timeline:

CBS Local: Los Angeles and New York
CMT
The Daily Show
GetGlue
Buzzfeed
Huffington Post
Mashable
MSNBC.com
MTV News
Pixable
Sporting News (launching in March)
TODAY Show

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