Facebook prompts page owners to invite email contacts

Some page owners are seeing new prompts to invite email contacts to Like their pages.

The feature, which was previously buried under the Resources section of the “Edit Page” dashboard, is now included in the admin module on pages (see image right). This option seems to be available only for pages with a limited number of Likes. We have seen it on pages with fewer than 5,000 Likes but not on pages with more than 20,000.

Facebook first introduced the ability to invite email contacts to pages in December 2010. Up until a few days ago, the feature was called “Tell your fans.” This wording did not convey the feature’s function and might have been confusing for page owners who use the word “fan” to describe people who already Like their pages. “Invite Email Contacts” is much more direct and could lead more people to take advantage of the option when they create new pages.

Admins can use the feature to invite up to 5,000 email contacts.

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