Facebook partners with mobile billing provider Bango

U.K. mobile billing and analytics provider Bango announced today it signed a deal “to provide payment services to Facebook.”

The arrangement could be part of an upcoming effort to monetize Facebook’s mobile platform. The social network has 425 million monthly active mobile users but so far does not generate “meaningful” revenue from this area, according to its filing for an initial public offering. Facebook might have tapped Bango to help it process payments for apps, virtual goods or other mobile transactions.

Bango did not reveal the terms of the agreement. Facebook, which is in a mandated “quiet period” after filing for an IPO, did not comment on the partnership.

Bango provides carrier-billing services for Research in Motion and Opera’s app stores. This means mobile users are able to pay for purchases on their phone bills rather than a credit card. Many expect the company will to do the same for Amazon’s App Store for Android, following news of a partnership in December 2011.

Facebook opened its mobile platform to third-party developers in October 2011. It currently uses Boku to process mobile phone payments in HTML5 games like CityVille. This is only possible in the mobile web version of Facebook, not native applications because Apple and Android take 30 percent of in-app transactions on their platforms.

The Financial Times notes that Bango is aligned with Facebook’s movement toward a browser-based mobile platform. Following rumors of Facebook’s “Project Spartan” in June 2011, Bango CEO Ray Anderson wrote:

Bango technology has been optimized for browser deployment, and we see the browser as a great platform to enable truly explosive growth of mobile by making apps less dependent on the handset operating system. If you want to share an app or service with others, it makes more sense to mail or tweet out a link to a web app than to try to get your friends to download apps! It seems like Facebook may have the same vision [...]

Facebook Marketing

Mediabistro Event

Facebook Marketing

Starting January 13, work with the group marketing manager of social media at Microsoft/BingAds to grow your business on Facebook! In this course, you’ll learn how to set up your company page, understand Facebook best practices, and execute a monthly content strategy. Register now!


Leave a Reply

2 Responses to “Facebook partners with mobile billing provider Bango”

  1. Facebook Partners with Mobile Billing Provider Bango | Chicago Capital Limited says:

    [...] Facebook Partners with Mobile Billing Provider Bango [...]

  2. Snart kommer Facebook Timeline till företag says:

    [...] spännade är det också att Facebook nyligen teamade ihop med brittiska mobilbetaltjänsten Bango, vilket skvallrar om att man ser över flera sätt att tjäna pengar på mobila plattformar [...]

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Assistant Editor

8 Inc.
New York, NY

Copywriter & Editor

Santa Monica, CA

Director of Marketing & Communications

Neumans' Kitchen
New York, NY

Social Community Manager

Tallahassee, FL

Editorial Director

Phoenix House
New York, NY

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us