Facebook roundup: Politics, Super Bowl ads, more
Facebook polls appear in Times Square – Facebook and ad agency R/GA partnered to produce a political polling app, 2012 Matters: What Matters Most. Users can indicate which issues are most important to them and have their answers appear on the Nasdaq digital billboard in Times Square.
Facebook, USA Today’s Super Bowl Ad Meter - Involver is powering Facebook and USA Today’s Super Bowl Ad Meter on Facebook.com/sports and other pages. The app allows users to see, rate and share Super Bowl ads before, during and after the game via web or mobile.
Most users get big social return from Facebook – A study from the Pew Research Internet Project found that most users receive more social feedback than they put into the platform. This is due to the fact that there’s a small percentage of power users that is extremely active in liking, commenting and providing other social feedback on the site.
Bday Gift Finder uses data to find gifts – Bday’s Bday Gift Finder is an app that allows users to find the right gifts for friends by utilizing user data to settle on the most appropriate gift card. The app analyzes Likes and the sentiment attached to those Likes. Bday recently received $2 million in Series A funding.