Facebook’s platform paid out $1.4 billion to developers in 2011 — less than what Apple did

Facebook said it paid out $1.4 billion to developers through payments on its platform in 2011. Apple paid out half that much to iPhone, iPod and iPad developers last quarter.

Apple said it paid $700 million to iOS developers in the holiday quarter during its earnings call last week. While we can’t be exactly sure of how much it paid in all of 2011, the company did say last week that it had paid out $4 billion over the lifetime of the app store, up from the $2 billion cumulative figure it shared less than a year earlier during March’s iPad 2 launch. While the dates of these milestones are probably slightly off, it suggests that Apple paid more than $2 billion to developers last year.

The other thing to consider is that Facebook only made Credits mandatory for canvas games in July, so Facebook’s numbers for the first half of the year don’t reflect the full earnings power of the platform. Since Facebook earned $188 million in payments revenue last quarter, that implies that it paid around $438 million out to developers in the holiday quarter based on its 30 percent revenue share. That’s about 62 percent of what Apple paid developers in the fourth quarter.

What this all means is that Apple’s iOS platform outperforms Facebook on a per-user basis for developers. Consider that Facebook has 845 million monthly active users while Apple has sold 315 million iOS devices (which doesn’t account for users who have more than one iOS device or who upgraded to newer iPhone or iPads). Since the “barrier to entry” to iOS is buying an actual device while joining Facebook is free, we’d naturally expect Apple’s platform to attract a more lucrative demographic.

We know that we’re comparing apples to oranges here (literally). But for developers deciding which platforms to build upon, these trade-offs are very real. Developing an app for Facebook might mean spending fewer resources on smartphone apps. So comparing potential payouts helps developers understand where to wisely invest their time and talent.

Sponsored Post

Hands-On Social Media Training for Beginners


Social Media 101
In our Social Media 101 boot camp, you’ll determine the social media sites that matter most to you, based on personal and professional goals. Starting May 13, you will learn the best practices for using Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram and Tumblr, along with complete personal profiles on each site. Register today!

Leave a Reply

6 Responses to “Facebook’s platform paid out $1.4 billion to developers in 2011 — less than what Apple did”

  1. Facebook还需努力,开发者去年从Facebook平台获得分成14亿美元 | rss资源大全 says:

    [...] via Inside Facebook [...]

  2. Buzz Out Loud 1579: Facebook goes Public: The Winners and Losers (Podcast) | linuxin.ro says:

    [...] -Facebook’s platform paid out $1.4 billion to developers in 2011 — less than what Apple … [...]

  3. So Facebook Is Rich — What’s In It For Us? Rhonn Mitchell Rhonn Laighton Mitchell says:

    [...] apps are a big business: Facebook paid developers $1.4 billion in 2011 and the social network’s ecosystem played a crucial role in the success of gaming company [...]

  4.   So Facebook Is Rich: What Has It Done For Us Lately?|King News says:

    [...] apps are a huge business: Facebook paid developers $1.4 billion in 2011 and the amicable arrangement’s ecosystem played a essential [...]

  5. The Difference Between Apple & Facebook – AGILEVC says:

    [...] networks are utilized by countless software developers to build their own businesses.  In 2011 Facebook paid out $1.4 billion to developers and Apple paid out something like $2B or so.  Outside of gaming, there haven’t been any big new businesses (what we’d refer [...]

  6. The Difference Between Apple & Facebook – nextview ventures says:

    [...] networks are utilized by countless software developers to build their own businesses.  In 2011 Facebook paid out $1.4 billion to developers and Apple paid out something like $2B or so.  Outside of gaming, there haven’t been any big new businesses (what we’d refer [...]

interested in advertising with inside facebook?

Social Media Jobs
of the Day

Social Media Graphic Designer

Constellation Brands
San Francisco, CA

Digital Content Coordinator

Midan Marketing
Statesville, NC

Digital Marketing Assistant

Atlanta Magazine
Atlanta, GA

Communications Program Manager

Virgin Atlantic Airways
Norwalk, CT

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Also from Inside Network:   AppData - Facebook & iOS Application Stats   PageData - Engagement Data on Facebook Pages   Facebook Marketing Bible   Inside Network Research
 
home | site map | advertising/sponsorships | about | careers | contact us | help courses | browse jobs | freelancers | events | forums | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us