Page tools dominate on this week’s top 20 growing Facebook apps by MAU

Page tab applications dominated our list of apps that grew by monthly active users this week, which is to say most of the apps on our list grew because of page admins. Facebook has begun to promote page creation in the upper right-hand corner every time users visit a page.

The titles on our list gained the most MAU of any apps on the platform, growing from between 900,000 and 13.7 million MAU, based on AppData, our data tracking service covering traffic growth for apps on Facebook.

Top Gainers This Week

Name MAU Gain Gain,%
1.   Static HTML: iframe tabs 81,600,000 +13,700,000 + 20%
2.   Hidden Chronicles 16,300,000 +12,000,000 + 279%
3.   Static Iframe Tab 45,100,000 +11,400,000 + 34%
4.   BandPage by RootMusic 28,900,000 +3,300,000 + 13%
5.   MiCalendario – Cumpleaños 12,300,000 +1,800,000 + 17%
6.   Pagemodo Custom Welcome Tab 13,500,000 +1,700,000 + 14%
7.   BandRx 9,600,000 +1,600,000 + 20%
8.   Static HTML Iframe Tab : Custom Icons 7,300,000 +1,600,000 + 30%
9.   Static HTML… [Second Tab] 8,400,000 +1,600,000 + 24%
10.   Wildfire’s iFrames for Pages 11,900,000 +1,500,000 + 14%
11.   Welcome tab app for Pages with TradableBits 15,600,000 +1,400,000 + 11%
12.   Hosted iFrame – Main 1,400,000 +1,210,000 + 637%
13.   Scribd 12,300,000 +1,200,000 + 11%
14.   Static IFRAME Tab : ThumbsUp Icon 8,100,000 +1,200,000 + 17%
15.   Woobox Custom Tab : Arrow Icon 5,000,000 +1,100,000 + 28%
16.   Invite Your Friends Button for Pages 3,000,000 +1,000,000 + 58%
17.   MyCalendar – Birthdays 23,200,000 +1,000,000 + 5%
18.   Scramble with Friends 2,100,000 +1,000,000 + 91%
19.   Static HTML for Pages 4,400,000 +1,000,000 + 29%
20.   Band Profile: Profile Pages for Musicians 12,600,000 +900,000 + 8%

A few of the page tab apps grew tremendously: Static HTML: iframe tabs with 13.7 million MAU and Static Iframe Tab with 11.4 million and the rest with a million or more. A few musician-focused page apps mentioned grew significantly, too. BandPage by RootMusic grew by 3.3 million MAU, BandRx by 1.6 million MAU and Band Profile: Profile Pages for Musicians by 900,000 MAU. These apps help musicians promote their music, tours and other things on Facebook. Yet another page tool, Invite Your Friends Button for Pages, grew by 1 million MAU.

Then there was a pair of birthday apps, MiCalendario – Cumpleaños with 1.8 million MAU and MyCalendar – Birthdays with 1 million; these apps ask users to first invite all of their friends to use the app before functioning.

Scribd’s Open Graph integration helped the document-sharing app grow by 1.2 million MAU.

Two apps on the list are new Zynga games: Hidden Chronicles and Scramble With Friends.

All data in this post comes from our traffic tracking service, AppData. Stay tuned for our look at the top weekly gainers by daily active users on Wednesday, and the top emerging apps on Friday.

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