Sponsored Stories begin to appear in News Feed
Facebook is now showing Sponsored Stories in users’ News Feeds, a Facebook spokesperson tells us. These paid units include a subtle indication that the post is “Featured.” However, to respect the user experience, the social network is putting more controls on the the type of messages advertisers can display here than it did when it previously included ads in News Feed in 2007.
It is important to note that no story that would not have been eligible to show up in users’ feeds organically will become a Sponsored Story. Marketers can only pay for page posts to be featured in a user’s feed if the user has already liked the page. Pages can seek new fans through other Sponsored Story types that will promote friend activity, for instance, a friend liking a page or liking a page’s post, but the advertiser does not have the option to add its own additional messaging. These stories will also be marked “featured.”
Based on the design of the unit and previous examples of social networks putting promoted content in the stream, the change is unlikely to affect Facebook usage. Still, Facebook is slowly introducing these paid stories to the feed to avoid user backlash. For now, users will at most see one paid item in the News Feed per day and these stories will not display on mobile devices. This is consistent with what Facebook told us in December.
Note that only users who already like Ben & Jerry’s page will see Sponsored Stories like the one below:
Facebook has updated its Help Center with information about the new featured stories. Facebook lets users know they can click “hide” to remove individual stories, limit the volume of stories from specific friends by subscribing to “only important posts” or unfriend the person or unlike the page that generated the story.
January 10th, 2012 at 9:53 pm
[...] you can see in the screenshot above, courtesy of Inside Facebook, the ads are indeed labelled, but I would argue this could be done more clearly. Facebook currently [...]
January 10th, 2012 at 11:59 pm
[...] InsideFacebook javlja kako je uvođenje ove funkcije vrlo sporo i većina korisnika je još ne vidi. Također, izdvojeni članci neće se u početku pojavljivati na mobilnim uređajima. Više informacija o izdvojenim pričama možete već sad pročitati na Facebook Help Centru. Ostaje nam za vidjeti kako će se ove riječi prevesti u raznim jezicima, pa i u hrvatskom. Koji biste vi predložili naziv za novu vrstu reklama? [...]
January 11th, 2012 at 3:33 am
[...] acuerdo con Inside Facebook, los usuarios solo recibirán las historias que orgánicamente podrían haber llegado a su feed. [...]
January 11th, 2012 at 8:47 am
[...] blog Inside Facebook reported that Facebook will initially limit sponsored stories in the news feed to one per day, and [...]
January 11th, 2012 at 9:16 am
[...] blog Inside Facebook reported that Facebook will initially limit sponsored stories in the news feed to one per day, and [...]
January 11th, 2012 at 10:19 am
[...] Breaking: Sponsored Stories begin to appear in News Feed Facebook is now showing Sponsored Stories in users’ News Feeds, a Facebook spokesperson tells us. These paid units include a subtle indication that the post is “Featured.” However, to respect the user experience, the social network is putting more controls on the the type of messages advertisers can display here than it did when it previously included ads in News Feed in 2007. http://www.insidefacebook.com/2012/01/10/breaking-sponsored-stories-begin-to-appear-in-news-feed/ [...]
January 11th, 2012 at 11:03 am
[...] spotted the new posts — which look almost identical to regular posts — on Wednesday and confirmed with a Facebook spokesperson that the posts were indeed part of Facebook’s new ad strategy. Along with “thoughtfully [...]
January 11th, 2012 at 11:37 am
[...] via Inside Facebook [...]
January 11th, 2012 at 2:20 pm
[...] новости» на текущий момент не включены. Об этом сообщает сайт InsideFacebook со ссылкой на источник в компании. Также [...]
January 11th, 2012 at 3:47 pm
[...] acuerdo con Inside Facebook, los usuarios solo recibirán las historias que orgánicamente podrían haber llegado a su feed. [...]
January 11th, 2012 at 4:20 pm
[...] spotted the new posts — which look almost identical to regular posts — on Wednesday and confirmed with a Facebook spokesperson that the posts were indeed part of Facebook’s new ad strategy. Along with “thoughtfully [...]
January 11th, 2012 at 7:01 pm
[...] seen in the screenshot captured by InsideFacebook, when you hover on the “Featured link”, a black box opens up saying “A [...]
January 11th, 2012 at 9:14 pm
[...] ads and coupons are highly targeted. According to Inside Facebook, sponsored stories will only appear on a users page if the story is related to something the user [...]
January 12th, 2012 at 2:39 am
[...] begun including Sponsored Story advertising in user news feeds, according to a spokesperson who spoke to Inside Facebook [...]
January 12th, 2012 at 3:01 am
[...] потоке новостей на Facebook появились рекламные сообщения. Они помечены как «Featured» и [...]
January 12th, 2012 at 8:01 am
[...] acuerdo con Inside Facebook, los usuarios solo recibirán las historias que orgánicamente podrían haber llegado a su feed. [...]
January 12th, 2012 at 9:21 am
[...] courtesy of Inside Facebook (thanks [...]
January 12th, 2012 at 9:44 am
[...] to Inside Facebook, which looks to be the first to find out about the new ads, the social networking company is performing a gradual rollout. Initially the sponsored news feed [...]
January 12th, 2012 at 10:36 am
[...] can see an example screenshot above, courtesy of Inside Facebook. For the above ad to appear in your News Feed, two things need to happen. First, you must have [...]
January 12th, 2012 at 11:02 pm
[...] has quietly announced (to Inside Facebook here and in their Help Center here) that they will be rolling out a new form of advertising for Pages [...]
January 13th, 2012 at 4:34 am
[...] Inside Facebook has a screenshot of what the news feed ads look like– explaining– users will only see ads from businesses or pages they’ve already “liked.”. [...]
January 14th, 2012 at 5:40 pm
[...] Ads Appear in Facebook News Feeds as “Featured” Posts: These ads, also referred to as Sponsored Stories, are showing up as featured posts in your news feed. [...]
January 15th, 2012 at 5:39 am
[...] Ads Appear in Facebook News Feeds as “Featured” Posts: These ads, also referred to as Sponsored Stories, are showing up as featured posts in your news feed. [...]
January 18th, 2012 at 5:40 am
[...] mer på: http://www.insidefacebook.com AKPC_IDS += [...]
January 18th, 2012 at 12:48 pm
[...] Läs mer på: http://www.insidefacebook.com [...]
April 11th, 2012 at 8:53 am
[...] blog Inside Facebook reported that Facebook will initially limit sponsored stories in the news feed to one per day, and [...]
February 24th, 2013 at 10:48 pm
[...] recently announced they are slowly rolling out a new ad type, allowing advertiser’s to reach users in the actual [...]