Sponsored Stories begin to appear in News Feed

Facebook is now showing Sponsored Stories in users’ News Feeds, a Facebook spokesperson tells us. These paid units include a subtle indication that the post is “Featured.” However, to respect the user experience, the social network is putting more controls on the the type of messages advertisers can display here than it did when it previously included ads in News Feed in 2007.

It is important to note that no story that would not have been eligible to show up in users’ feeds organically will become a Sponsored Story. Marketers can only pay for page posts to be featured in a user’s feed if the user has already liked the page. Pages can seek new fans through other Sponsored Story types that will promote friend activity, for instance, a friend liking a page or liking a page’s post, but the advertiser does not have the option to add its own additional messaging. These stories will also be marked “featured.”

Based on the design of the unit and previous examples of social networks putting promoted content in the stream, the change is unlikely to affect Facebook usage. Still, Facebook is slowly introducing these paid stories to the feed to avoid user backlash. For now, users will at most see one paid item in the News Feed per day and these stories will not display on mobile devices. This is consistent with what Facebook told us in December.

Note that only users who already like Ben & Jerry’s page will see Sponsored Stories like the one below:

Facebook has updated its Help Center with information about the new featured stories. Facebook lets users know they can click “hide” to remove individual stories, limit the volume of stories from specific friends by subscribing to “only important posts” or unfriend the person or unlike the page that generated the story.

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27 Responses to “Sponsored Stories begin to appear in News Feed”

  1. Facebook starts displaying ads in the News Feed | ZDNet says:

    [...] you can see in the screenshot above, courtesy of Inside Facebook, the ads are indeed labelled, but I would argue this could be done more clearly. Facebook currently [...]

  2. Facebook vam sponzorirane statuse želi podvaliti kao “izdvojene” | Our Green Home says:

    [...] InsideFacebook  javlja kako je uvođenje ove funkcije vrlo sporo i većina korisnika je još ne vidi. Također, izdvojeni članci neće se u početku pojavljivati na mobilnim uređajima. Više informacija o izdvojenim pričama možete već sad pročitati na Facebook Help Centru. Ostaje nam za vidjeti kako će se ove riječi prevesti u raznim jezicima, pa i u hrvatskom. Koji biste vi predložili naziv za novu vrstu reklama? [...]

  3. La publicidad llega a la página de inicio de Facebook | Internet | HablaDeTodo.com.ar says:

    [...] acuerdo con Inside Facebook, los usuarios solo recibirán las historias que orgánicamente podrían haber llegado a su feed. [...]

  4. Facebook Puts Sponsored Stories Into News Feed, Calls Them Featured Stories says:

    [...] blog Inside Facebook reported that Facebook will initially limit sponsored stories in the news feed to one per day, and [...]

  5. Facebook Puts Sponsored Stories Into News Feed And Calls Them Featured Stories | TrolWebDesign says:

    [...] blog Inside Facebook reported that Facebook will initially limit sponsored stories in the news feed to one per day, and [...]

  6. Rob’s Radar 1/11 | Robert Croak says:

    [...] Breaking: Sponsored Stories begin to appear in News Feed Facebook is now showing Sponsored Stories in users’ News Feeds, a Facebook spokesperson tells us. These paid units include a subtle indication that the post is “Featured.” However, to respect the user experience, the social network is putting more controls on the the type of messages advertisers can display here than it did when it previously included ads in News Feed in 2007. http://www.insidefacebook.com/2012/01/10/breaking-sponsored-stories-begin-to-appear-in-news-feed/ [...]

  7. Facebook’s News Feed Will Probably Make a Lot of People Angry | bludelta.bc4biz.com says:

    [...] spotted the new posts — which look almost identical to regular posts — on Wednesday and confirmed with a Facebook spokesperson that the posts were indeed part of Facebook’s new ad strategy. Along with “thoughtfully [...]

  8. 广告“潜入”,赞助内容将出现在你的Facebook信息流中 | rss资源大全 says:

    [...] via Inside Facebook [...]

  9. В новостную ленту Facebook встроили рекламу - ReklaMonstr.com – обзор рынка интернет-рекламы says:

    [...] новости» на текущий момент не включены. Об этом сообщает сайт InsideFacebook со ссылкой на источник в компании. Также [...]

  10. La publicidad llega a la página de inicio de Facebook « Francisco Unica says:

    [...] acuerdo con Inside Facebook, los usuarios solo recibirán las historias que orgánicamente podrían haber llegado a su feed. [...]

  11. Facebook’s News Feed Will Probably Make a Lot of People Angry says:

    [...] spotted the new posts — which look almost identical to regular posts — on Wednesday and confirmed with a Facebook spokesperson that the posts were indeed part of Facebook’s new ad strategy. Along with “thoughtfully [...]

  12. Facebook Punishes Users For Liking Pages — Inserts Ads In News Feed says:

    [...] seen in the screenshot captured by InsideFacebook, when you hover on the “Featured link”, a black box opens up saying “A [...]

  13. Facebook Testing Coupons & Sponsored Stories In News Feeds - News For Shoppers says:

    [...] ads and coupons are highly targeted. According to Inside Facebook, sponsored stories will only appear on a users page if the story is related to something the user [...]

  14. Facebook has begun putting Sponsored Stories in news feeds: are you seeing them yet? | Digital Gadget dan Selular says:

    [...] begun including Sponsored Story advertising in user news feeds, according to a spokesperson who spoke to Inside Facebook [...]

  15. В новостном потоке Facebook появились рекламные сообщения – The Tech Chronicles says:

    [...] потоке новостей на Facebook появились рекламные сообщения. Они помечены как «Featured» и [...]

  16. La publicidad llega a la página de inicio de #Facebook « SocialMedia Ecuador says:

    [...] acuerdo con Inside Facebook, los usuarios solo recibirán las historias que orgánicamente podrían haber llegado a su feed. [...]

  17. Facebook is messing with your News Feed — again | bludelta.bc4biz.com says:

    [...] courtesy of Inside Facebook (thanks [...]

  18. Ads Get More Intrusive on Facebook says:

    [...] to Inside Facebook, which looks to be the first to find out about the new ads, the social networking company is performing a gradual rollout. Initially the sponsored news feed [...]

  19. 1/17 Facebook starts displaying ads in the News Feed | MMLR says:

    [...] can see an example screenshot above, courtesy of Inside Facebook. For the above ad to appear in your News Feed, two things need to happen. First, you must have [...]

  20. Facebook Sponsored Stories Become “Featured Stories” In the News Feed - SEO Traffic Backlink | SEO Traffic Backlink says:

    [...] has quietly announced (to Inside Facebook here and in their Help Center here) that they will be rolling out a new form of advertising for Pages [...]

  21. Facebook Rolls Out News Feed Ads | inMOREAU says:

    [...] Inside Facebook has a screenshot of what the news feed ads look like– explaining– users will only see ads from businesses or pages they’ve already “liked.”. [...]

  22. Google Search Adds Google+: This Week in Social Media | Affordable Social Media Marketing says:

    [...] Ads Appear in Facebook News Feeds as “Featured” Posts: These ads, also referred to as Sponsored Stories, are showing up as featured posts in your news feed. [...]

  23. Google Search Adds Google+: This Week in Social Media | The Social Media Club Google Search Adds Google+: This Week in Social Media | All you need to know and more… says:

    [...] Ads Appear in Facebook News Feeds as “Featured” Posts: These ads, also referred to as Sponsored Stories, are showing up as featured posts in your news feed. [...]

  24. Facebook lanserar annonser i nyhetsflödet « Jajja Magazine says:

    [...] mer på: http://www.insidefacebook.com AKPC_IDS += [...]

  25. Facebook lanserar annonser i nyhetsflödet | Seo Sökmotoroptimering says:

    [...] Läs mer på: http://www.insidefacebook.com [...]

  26. Facebook Puts Sponsored Stories Into News Feed And Calls Them Featured Stories - AllFacebook says:

    [...] blog Inside Facebook reported that Facebook will initially limit sponsored stories in the news feed to one per day, and [...]

  27. Facebook Featured Stories Now in Newsfeed | Ignite Social Media says:

    [...] recently announced they are slowly rolling out a new ad type, allowing advertiser’s to reach users in the actual [...]

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