Musicians believe Facebook Likes are three times more valuable connections on other social networks, according to a survey by ReverbNation and Digital Music News.

The survey asked more than 2,000 musicians to think about the value of various social connections — Facebook Likes, Twitter followers, mailing list subscribers, among others — and distribute 100 points amongst them to indicate relative value. Facebook came out far ahead of other social networks, likely because of its ability to share a range of media types with fans and their friends.

As music apps and websites integrate with Open Graph, Facebook is likely to expand its influence as a place for people to share and discover new music. The social network introduced a dedicated music dashboard in September to let users see which albums, songs and artists are trending among their friends. With the recently launched Timeline, users can now feature the music they’ve listened to most recently and most commonly over certain time periods.

Musicians have long been active on social networking sites and they account for some of the most popular pages on Facebook. The 250 most popular artists on Facebook have a combined total of more than 2 billion Likes, according to recent information provided by RootMusic, makers of BandPage. Of those artists, 89% use music apps on their pages and 88% add new content to their Wall each week. On average, the Top 250 artists each post to their pages 1.6 times a day.

Image credit: ReverbNation

Facebook has launched Timeline on its Android app and m.facebook.com for touch devices after introducing the new profile to users worldwide late Wednesday night.

Note: There is not a set release date for Timeline in the iOS app, but Facebook tells us it is coming in an update soon. iOS apps must go through an approval process before entering Apple’s App Store.

The mobile Timeline is a visual and navigational improvement over the old profile. Users can easily scroll through past posts, which now feature larger photos and the ability to swipe horizontally to see additional content without leaving the Timeline. The mobile version allows users to browse all of the rich content in the new profile format and to hide or delete items, but there are fewer controls for editing the Timeline than the full website provides.

For example, mobile users can change their cover photo, but they cannot edit the About section of their profile. They cannot star posts to feature them more prominently, as is possible on Facebook.com, nor can they change the privacy settings of an existing post. Mobile users are also unable to add “life events” or make posts that are dated in the past. This means they cannot use the mobile map add places they have been before. These actions, however, are likely better suited for the web experience when users have more screen space and are likely to be spending more time on the site.

The mobile Timeline also features Open Graph app activity. Tapping on a Washington Post Social Reader item, for instance, opens a new browser window with a mobile version of the app. Tapping on a Spotify item will open the native app if it is installed on the device.

Facebook’s 800+ million membership includes users from all demographics and incomes, and luxury car manufacturers can reach customers new and old with a well-managed Facebook Page. By combining striking visuals and eye-catching design alongside innovative tab customization, supercar brands can drive fans to Facebook and into their showrooms.

In this week’s Facebook Marketing Showcase we’ll be looking at some of the major luxury car manufacturers on Facebook.

BMW

Founded in 1917, BMW is a German automobile, motorcycle and engine manufacturer that employs over 95,000 people around the world. BMW is the parent company of Rolls Royce and also owns and operates the Mini brand.

Facebook Page: http://www.facebook.com/BMW

Overview: BMW’s Facebook Page Wall is highly-engaged with new posts from BMW often receiving thousands of Likes and comments. Curiously, especially for such a big-name brand, the Wall is not moderated and is littered with spam and off-topic posts. Customized tab functionality is fairly basic.

Customized Page Tabs: 4 – Make It Yours (landing page), BMW worldwide (showcase for all the BMW pages on Facebook), BMW TV (video), Imprint (legal information)

Likes: 6,844,433

Like Accumulation: 3,500/week

Fan Reward/Incentive For Liking The Page? No

Does The Page Support Check-Ins? No

Update Frequency: 4-5 posts per week

Can Fans Post On The Page Wall? Yes

Is The Page Moderated? No

Ferrari

Founded by Enzo Ferrari in 1929, Ferrari is an Italian sports car manufacturer that has had great success in motorsport and with its desirable range of supercars. Ferrari employs around 2,700 people globally.

Facebook Page: http://www.facebook.com/Ferrari

Overview: The Ferrari Facebook Page only uses a single customized tab to entertain fans, but makes up for this with a very higher number of Wall posts, often updating several times in a single day. New posts receive thousands of Likes and a good number of comments, although the Wall is littered with spam and off-topic contributions.

Customized Page Tabs: 1 – 458 Spider Special (landing page/showcase)

Likes: 5,350,158

Like Accumulation: 3,500/week

Fan Reward/Incentive For Liking The Page? Liking the Page unlocks content, including videos and photos

Does The Page Support Check-Ins? No

Update Frequency: 10-15 posts per week

Can Fans Post On The Page Wall? Yes

Is The Page Moderated? No

Mercedes-Benz

Founded in 1886, Mercedes-Benz, a division of Daimler AG, is a German manufacturer of automobiles and other motor vehicles. Since inception, Mercedes-Benz has maintained a reputation for quality, style and durability.

Facebook Page: http://www.facebook.com/MercedesBenz

Overview: Mercedes-Benz employs a range of different customized tabs to engage visitors to their Facebook Page, and fans respond in kind, with new Wall posts receiving thousands of Likes and hundreds of comments respectively. The artwork isn’t perhaps as stylish as one would expect from Mercedes-Benz, but overall this is a pleasing experience.

Customized Page Tabs: 8 – Welcome (landing page), Products (showcase), Infotainment (music), Apps (mobile and Facebook apps), Advent Calendar, Drive & Seek (game), My Country (contact information), B a friend (

Likes: 4,340,562

Like Accumulation: 5,000/week

Fan Reward/Incentive For Liking The Page? No

Does The Page Support Check-Ins? No

Update Frequency: 6-8 posts per week

Can Fans Post On The Page Wall? Yes

Is The Page Moderated? Yes

Porsche

Founded in 1931, Porsche is a German-based holding company that has investments in the automotive industry, notably in its range of sports cars and its 2009 integration with Volkswagen AG. Porsche employs over twelve thousand people worldwide.

Facebook Page: http://www.facebook.com/porsche

Overview: Porsche utilizes a number of different customized tabs on their Facebook Page to entertain fans, and they recently celebrated reaching two million Likes by asking fans to vote for a new design of car. New Wall posts from Porsche typically receive thousands of Likes and hundreds of comments. Overall, this is a well-managed Page and a slick experience for fans.

Customized Page Tabs: 6 – Welcome (landing page), 2,000,000 (poll), Porsche Poll, Design Your Porsche, Everyday Amazing (app), Carrera GTS (app), Legal Notice (Page T&Cs)

Likes: 2,102,421

Like Accumulation: 700/week

Fan Reward/Incentive For Liking The Page? Liking the Page unlocks additional content.

Does The Page Support Check-Ins? No

Update Frequency: 4-6 posts per week

Can Fans Post On The Page Wall? Yes

Is The Page Moderated? Yes

To check out more luxury campaigns that are doing a great job targeting one of Facebook’s key user segments, check out the Facebook Marketing Bible, Inside Network’s guide to marketing and advertising on Facebook.

A Christmas application topped our list of emerging Facebook apps by monthly active users this week. Calendar apps, greeting cards and a mixed bag of others rounded out our list. The apps on our list grew from between 110,000 and 520,000 MAU, based on AppData, our data tracking service covering traffic growth for apps on Facebook. We define emerging applications as those that ended with between 100,000 and 1 million MAU in the past week.

Top Gainers This Week

	Name	MAU	Gain	Gain,%
1.	Merry Christmas | Feliz Navidad	1,000,000	+520,000	+ 108
2.	ΗμερολόγιόΜου	510,396	+500,396	+ 5,004
3.	МойКалендарь	493,109	+490,109	+ 16,337
4.	내 캘린더	471,315	+471,115	+ 235,558
5.	MinKalender – Fødselsdage	760,000	+340,000	+ 81
6.	Go!Chat	630,000	+240,000	+ 62
7.	MinKalender – Bursdag	456,905	+236,905	+ 108
8.	Galaxy Life	492,819	+232,819	+ 90
9.	Mis Fotos	740,000	+220,000	+ 42
10.	Bayou Blast	311,085	+171,085	+ 122
11.	Men vs Women	522,253	+162,253	+ 45
12.	Gem Rush	930,000	+160,000	+ 21
13.	Hola Leo Messi	537,442	+157,442	+ 41
14.	Welcome for Pages	930,000	+150,000	+ 19
15.	Birthday Cards	366,149	+146,149	+ 66
16.	Triviador Mundo	145,068	+136,068	+ 1,512
17.	GUESS Watches – Explore the Season	610,000	+130,000	+ 27
18.	Greeting Cards	940,000	+120,000	+ 15
19.	FizTube World’s	115,454	+115,454	N/A
20.	Greeting Cards	1,000,000	+110,000	+ 12

Merry Christmas | Feliz Navidad was number one on the list, growing 520,000 MAU by publishing a photo with a user’s friends as ornaments, tagging them and also publishing a feed story.

Then there were calendar apps in different languages. ΗμερολόγιόΜου with 500,400 MAU, МойКалендарь with 490,100 MAU, 내 캘린더 with 235,600 MAU, MinKalender – Fødselsdage with 340,000 MAU and MinKalender – Bursdag with 236,900 MAU. These apps ask users to invite friends to use the apps then create a customized calendar. Card apps included Birthday Cards with 146,100 MAU, Greeting Cards with 120,000 MAU and Greeting Cards with 110,000 MAU.

The rest of the list was varied. Messenger app Go!Chat grew by 240,000 MAU then Mis Fotos grew by 220,000 MAU — this app generates feed stories when users interact with friends’ photos. Hola Leo Messi grew by 157,400 MAU, tab app Welcome for Pages grew by 150,000 MAU, GUESS Watches – Explore the Season by 130,000 MAU and video app FizTube World’s by 115,500 MAU.

All data in this post comes from our traffic tracking service, AppData. Stay tuned next week for our look at the top weekly gainers by monthly active users on Monday, the top weekly gainers by daily active users on Wednesday, and the top emerging apps on Friday.

Facebook hired engineers of all types it would appear according to posts removed from its Careers Page. Data center staff, interns, fraud, business associate staff and more were hired, in addition to a user ops analyst, according to the company’s LinkedIn feed.

New hires per LinkedIn and Other Sources:

• Marilyn Cooke, User Operations Analyst – formerly Account Executive at Return2Sender.

Facebook appears to be looking for more engineers of all types, at least according to posts we found had changed on its Careers Page. It’s important to note there have been many changes made to the Page in recent weeks, a reorganization of sorts, but this list consists of posts added as far as we can tell. Fraud, data center, account management and marketing staff are also being sought. The company’s LinkedIn feed shows jobs seeking account management, client partner and ad staff.

Posts added this week on Facebook’s Careers Page:

• CERT Engineer
• Software Engineer, Information Security
• Integration Engineer
• Production Software Engineer
• Software Engineer, Infrastructure Engineering
• Software Engineer, Infrastructure Engineering (New York)
• Software Engineer, Network (SDN)
• Software Engineer, Systems Engineering (Seattle)
• Software Engineer, Tools
• Software Engineer, Tools Engineering (New York)
• Software Engineer, Network (SDN)
• Production Software Engineer
• Oracle Application Developer
• Oracle Database Administrator
• Data Center Design and Operations
• Partner Engineer – Games
• Partner Engineer – Marketing Solutions
• Partner Engineer – Mobile
• Privacy Project Manager
• eCrime Analyst (Dublin)
• Business Intelligence Manager, Procurement
• Content Writer, User Operations
• Manager, User Operations (Dublin)
• Product Specialist, User Operations
• Creative Strategist, Global Customer Marketing (Singapore)
• Fraud Analyst, Risk Operations
• Fraud Analyst, Risk Operations (Austin)
• Fraud Investigator, Risk Operations
• Fraud Investigator, Risk Operations (Austin)
• University Intern: Data Operations Intern
• University Intern: Decision Support and Asset Analysis Intern
• Recruiting Compliance Administrator
• Technical Program Managers 1111003 (Menlo Park)
• Facilities Manager
• Global Travel and Card Programs Manager
• Procurement Operations Buyer
• Tax Analyst
• Account Manager, Global Marketing Solutions (Austin)
• Analyst, Online Sales Operations – German (Dublin)
• Account Manager – French (Dublin)
• Account Manager – German (Dublin)
• Executive Assistant (Contract)
• Relationship Manager, Agency Relations (New York)
• SMB Marketing Manager (Dublin)
• Account Specialist – Dublin
• Analyst, User Operations – Korean/Japanese

Jobs posted by Facebook on LinkedIn:

• Law Enforcement Response Team Leader (Dublin), Facebook
• Associate, Ad Operations – Polish (Dublin), Facebook
• Associate, Ad Operations – German (Dublin), Facebook
• Associate, Ad Operations – Dutch (Dublin), Facebook
• Associate, Ad Operations – Finnish (Dublin), Facebook
• Associate Ad Operations – Norwegian (Dublin), Facebook
• Associate, Ad Operations – Swedish (Dublin), Facebook
• Online Sales Consultant, Danish (Dublin) New Grad, Facebook
• Online Sales Consultant, Norwegian (Dublin) New Grad, Facebook
• Online Sales Consultant, Swedish (Dublin) New Grad, Facebook
• Account Manager – Danish (Dublin)
• Account Manager – Swedish (Dublin)
• Account Manager – Norwegian (Dublin)
• Client Partner (Hamburg)
• Client Partner Sweden
• Client Partner (Finnish)
• Client Partner, Brand Specialist
• Facilities Datacenter Engineering Manager

Who else is hiring? The Inside Network Job Board presents a survey of current openings at leading companies in the industry.

Facebook’s new Timeline profile began rolling out to users in several countries on Wednesday night. It appears that typing “Timeline” in the Facebook search bar returns a result for “Introducing Timeline,” which leads to a page explaining the new format and providing an option to upgrade.

Facebook launched Timeline in New Zealand last week, but did not provide a worldwide release date. We are awaiting details from Facebook about the scope of today’s launch, but according to a message displayed when users request to preview the new layout, Timeline will go live on Dec. 21. This gives users a week to preview their Timelines before making them visible to friends and others. [Update 12/15/2011 10:20am PST: Facebook clarified that the opt-in period for Timeline will last for a few weeks. However, from the time users activate the new profile, they will have seven days to review their content before anyone else will see it. If users want to publish their timelines right away, they can.]

[Update 12/15/2011 8:15am PST: Facebook has confirmed the global launch of Timeline. Starting today the new profile will also be available on Android and m.facebook.com. For more information about the changes, see Inside Facebook's complete walk-through of Timeline.]

After debuting the product at F8 in September, Facebook gave developers access to a beta version. Early adopters found a way to sign up as a developer and test Timeline for themselves, and according to a post on TechCrunch, more than a million users took advantage of this option.

The Inside Network Job Board is dedicated to providing you with the best job opportunities across social and mobile application platforms.

Here are this week’s highlights from the Inside Network Job Board, including positions at Kubra, Acquinity Interactive, W3i, 50 Cubes, 24MAS Group, Game Closure, Natural Motion Games and Social Point.

• Manager- Regional Sales- US West

• Ad Sales for Facebook/Social Apps

Facebook is asking some users to provide information about how well they know the people they are connected to so that the social network can show users more relevant and interesting content.

In a unit on the right sidebar of the site, Facebook asks, “How well do you know [friend’s name]?” Multiple-choice options follow.

This research question is yet another example of how Facebook has been experimenting to improve relevance of the News Feed through algorithms and direct user feedback. As people connect with more pages and people and share more information, whether through mobile updates or Open Graph activity, Facebook must provide a manageable and worthwhile News Feed experience.

In September, Facebook combined the Top News and Recent Stories filters into a single feed. Users can now highlight stories to let Facebook know they want to see more items like those, and they can un-highlight stories they feel Facebook has mistakenly marked as important. With the new subscribe feature, users can also indicate the type of updates they want to see or not see from their friends and people they follow.

While average user will not spend much, if any, time organizing their friends or News Feeds, more advanced users will appreciate the control Facebook is offering.

Help desk software provider Zendesk has added Facebook integration to its cloud-based platform. Posts and comments to a company Facebook page now enter the system as tickets that can be routed to the appropriate customer service agent.

Most companies are still trying to determine who should be involved in managing their Facebook pages. With uses for marketing, PR and customer service among others, it can be difficult to decide who should be in charge and how different departments and agencies should work together. Several SaaS companies are looking to address these issues with social media management platforms.

Zendesk aims to streamline customer support across the web with a ticket system that allows users to keep track of customer communications and automate some aspects of the process. The application already integrates with Twitter and CRM solutions like Salesforce.com, in addition to bringing email and website feedback into a single platform.

Since being founded in 2007, Zendesk has gained more than 10,000 customers, including Adobe, MSNBC, Sony, OpenTable and Groupon.