EdgeRank and Graph Rank Defined

Facebook has two algorithms that are important to marketers and developers but are largely misunderstood by people across industries.

Graph Rank and EdgeRank are what the social network uses to organize the massive amount of activity generated by people, pages and apps and to decide what stories to show whom. Graph Rank applies to Open Graph applications, not page posts or friend’s status updates. Those are affected by EdgeRank, which determines what shows up in your News Feed. Neither of these is a global score. Every bit of activity on the site has a different rank for different users. And because time and affinity plays a role, the rank of each object is not constant.

EdgeRank is the algorithm that determines what items populate your News Feed. With all the friends people have and pages they like, most users would be overwhelmed to see all of the activity generated by these connections. Facebook, therefore, assigns a value to every possible story that could end up in the feed. This value is based on affinity, weight and time. Affinity is the relationship between the user and the page or friend that created an item. Weight is affected by the type of story, for instance, whether it is a photo upload or a comment on another person’s status. Facebook tends to value rich media content and often when it introduces something new like Questions, it temporarily weights activity from that feature higher. The third factor affecting EdgeRank is how recently an action was taken.

These factors are why you might see every check-in and linked shared by your best friend, but only see whole photo albums from someone else. EdgeRank is also the reason most fans don’t see every post from pages they like. The more users interact with the page, however, the greater the affinity score becomes and the more likely they are to see page posts in the future.

[Update July 25, 2012 - Facebook says it no longer refers to its algorithm as EdgeRank, though many people outside of the company still refer to it that way. Facebook software engineer Phil Zigoris told Inc.com:

‎"EdgeRank is a term that has been used in the past to describe how we optimize the content of news feeds based on what is most interesting to you [as a user]. We don’t have a product or system called EdgeRank. The news feed algorithm takes many factors into account when it’s deciding what to show, including how often two people interact, how many people have liked, commented on, or shared a story, and the type of content that is being shown.”]

Graph Rank is a new algorithm Facebook is using to determine how Open Graph application activity will be distributed through News Feed, Ticker and Timeline. Graph Rank was introduced at F8 with the announcement of a new type of app that can continuously publish user activity to Ticker and Timeline. Because Facebook expects a proliferation of sharing through these Open Graph apps, it developed a system to manage the amount and type of activity that each user will see. Graph Rank seeks to show users highly relevant application stories based on the other connections they’ve made on Facebook. So if a user plays Words With Friends, they are more likely to see a friend’s story about another word game than a story from an arcade shooter game.

This seems to be a reaction to the negative feedback Facebook received after first allowing third-party apps on the platform. Many users were frustrated with the amount of app activity that filled their feeds. The social network initially responded by cutting off several viral channels that allowed apps to grow organically. This left a sour taste in the mouths of many developers. With Graph Rank, Facebook hopes to strike a balance that helps users discover apps they are likely to enjoy without compromising the site or turning off developers.

Together, EdgeRank and Graph Rank help personalize Facebook for each user. Marketers and developers who understand the way the platform ranks content can find ways to optimize their efforts there.

Images from http://www.livestream.com/f8conference and http://www.livestream.com/f8live.

See also: People Talking About This Defined and Understanding the Difference Between Sponsored Stories, Page Post Ads, Promoted Posts and Marketplace Ads

Social Media 101

Mediabistro Course

Social Media 101

Get hands-on social media training for beginners in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will teach you the best practices to be successful on social. Register before July 31 to get $50 OFF with early bird pricing. Register now!

 

Leave a Reply

92 Responses to “EdgeRank and Graph Rank Defined”

  1. Social Media & Online Community Posts From Around The Web - 10,000 Words says:

    [...] EdgeRank and Graph Rank Defined Graph Rank seeks to show users highly relevant application stories based on the other connections they’ve made on Facebook. So if a user plays Words With Friends, they are more likely to see a friend’s story about another word game than a story about an arcade shooter. [...]

  2. Facebook Statistics: Top 10 Singapore Facebook Pages | ladyxtel | says:

    [...] corroborates with Facebook’s Edgerank formula helps determine the top content that will appear at the top of your Facebook News Feed when you [...]

  3. Facebook: Unterschied EdgeRank und GraphRank | Blog zu Facebook Marketing und Social Media | Facebook Marketing Beratung says:

    [...] Dezember 2011 veröffentlichte Insidefacebook.com einen interessanten Artikel zum Thema EdgeRank und GraphRank. Da ich immer wieder teilweise sehr [...]

  4. EdgeRank & Graph Rank on Facebook | HappyMiel – Mobile & Social Marketing says:

    [...] the Graph Rank description. edgerankfacebookgraph [...]

  5. New Facebook Insights: Why there are more ‘People Talking About’ you than Lady Gaga… | Skipedia says:

    [...] an item is ‘Highlighted’ depends on a complex algorithm determined by your Page’s Edgerank.  A higher ‘People Talking About This’ means your Edgerank will improve and your Reach [...]

  6. Three ways to benefit from a social marketing strategy – Part Two | KK BOLD Blog says:

    [...] Utilizing a strategy takes results from generic numbers to benchmarks with meaning. The social media strategy sets out specific categories where results are expected. Now, the results are marked, expected and a plan is already in place if they aren’t met. The strategy gives a time frame and sets up the efforts for evaluation. Instead of counting the number of ‘connections’ that were made on Facebook, LinkedIn or Pinterest, a strategy sets tasks in place to realize higher levels of engagement, click through rates and overa…. [...]

  7. The Social Brand: Part 2 « Matchstick says:

    [...] is made inside fractions of a second by a proprietary algorithm Facebook has previously named EdgeRank.  This active news feed filter derives its name from matrix-speak, the terminology for [...]

  8. Grown Up Thinking » Blog Archive » Very #PINTERESTing Indeed says:

    [...] musings of your former classmates. Despite Facebook’s efforts to keep content relevant with its EdgeRank and groups, users are now searching for a more curated social [...]

  9. Six great Facebook engagement tips | Whats Next Event says:

    [...] Edgerank algorithm works by promoting content that has the greatest number of interactions from your friends to your [...]

  10. Your Friends Are Now Your Customers | Work911 Journal - News, Views and More About Working Life says:

    [...] whether your content lives or dies. Or more accurately, your friends do. With recent updates to EdgeRank, Facebook’s proprietary content-ranking algorithm, your post’s visibility is a function [...]

  11. Your Friends Are Now Your Customers | Business Studies Online says:

    [...] whether your content lives or dies. Or more accurately, your friends do. With recent updates to EdgeRank, Facebook’s proprietary content-ranking algorithm, your post’s visibility is a function [...]

  12. Your Friends Are Now Your Customers | Crystal Key Ministries says:

    [...] whether your content lives or dies. Or more accurately, your friends do. With recent updates to EdgeRank, Facebook’s proprietary content-ranking algorithm, your post’s visibility is a function [...]

  13. How to calculate your Facebook engagement score | Masterminds Advertising says:

    [...] content, you are less likely to show up in their feeds (this is based on the Facebook algorithm of EdgeRank, which we’ll discuss in another blog [...]

  14. Reporting Social To Stakeholders | Capital Comment says:

    [...] (“We just reached 10,000 fans!”). McQuade encouraged other nonprofits to take some time to understand EdgeRank to find out who’s actually seeing your content.  That can help inform the content you post [...]

  15. Your Friends Are Now Your Customers | Porzellan says:

    [...] either your calm lives or dies. Or some-more accurately, your friends do. With new updates to EdgeRank, Facebook’s exclusive content-ranking algorithm, your post’s prominence is a duty of [...]

  16. 10 Common Mistakes with Social Media Marketing. says:

    [...] Social networks such as Facebook can determined the quality of the content you produce by examining sharing statistics, and how engaged your audience are.  Inside Facebook, this algorithm is known as ‘Edgerank’. [...]

  17. Picture This! « Stuff Worth Talking About says:

    [...] to hit 10 million U.S. monthly unique visitors. This also explains why Facebook’s algorithmic EdgeRank system prioritizes pictures ahead of textual content in news feeds: people are attracted to images. [...]

  18. Webinar: The Key to Success on Facebook for Your Brand or Business | V3 Kansas City Integrated Marketing and Social Media Agency says:

    [...] building communities, whether for yourself or for clients, it’s pretty important you understand EdgeRank’s Algorithm. And if you either don’t know what I’m talking about or don’t know enough about [...]

  19. Numbers can be deceiving says:

    [...] up their fan count. Not only does it not work, it actually becomes detrimental as it affects your Edge Rank score. On Twitter, some will follow just about anybody in the hope that just about anybody will follow [...]

  20. #wooliesweekend – Why “Social Media Folk” are failing big brands. says:

    [...] page. And engagement is the lifeblood of any page. Not only is it a vital part of Facebook’s Edgerank algorithm, it’s also a major “social proof” since Facebook made the “Talking About [...]

  21. We Need Bubble Popping Bridges – Highlights from the Knight Foundation Media Learning Seminar | E-Democracy.org – Project Blog says:

    [...] as Eli spoke about the bubble and how Google search and your Facebook news stream is personalized to show you more of what you want (e.g. ice cream) and less of what you might need (vegetables), I [...]

  22. How To Calculate Your Brand’s Facebook Engagement Score | Masterminds Advertising says:

    [...] content, you are less likely to show up in their feeds (this is based on the Facebook algorithm of EdgeRank, which we’ll discuss in another blog [...]

  23. 10 Common Mistakes with Social Media | JoinOG says:

    [...] Social networks such as Facebook can determined the quality of the content you produce by examining sharing statistics, and how engaged your audience are.  Inside Facebook, this algorithm is known as ‘Edgerank’. [...]

  24. The Academy Awards of Social Media Strategy | Search Engine Journal says:

    [...] for your trip to the golden age, to come up with your own way of engaging connections and using EdgeRank factors to focus on the nitty gritty of developing your brand through social while truly defining [...]

  25. Facebook Reach Generator - mehr Reach oder Newsfeed-Spam? - CREATIVE CONSTRUCTION - Full-Service-Agentur für Web und Mobile says:

    [...] ein Unternehmens-Post laut Facebook durchschnittlich nur 16% der Fans, da es bei 84% durch den Edge Rank aussortiert wird und somit nicht im Newsfeed der Fans auftaucht. Mit dem Reach Generator haben [...]

  26. The Academy Awards of Social Media Strategy | News for Today says:

    [...] w&#1110th &#1091&#959&#965r &#959wn approach &#959f enchanting connectors &#1072n&#1281 b&#1091 EdgeRank factors t&#959 thoroughness &#959n th&#1077 nitty dirty &#959f building &#1091&#959&#965r code by [...]

  27. Facebook-Timeline für Unternehmen: 5 zentrale Neuerungen - CREATIVE CONSTRUCTION - Full-Service-Agentur für Web und Mobile says:

    [...] Facebook erreicht ein Unternehmens-Post durchschnittlich nur 16% der Fans, da es bei 84% durch den Edge Rank aussortiert wird und somit nicht im Newsfeed der Fans auftaucht. Mit dem Reach Generator haben [...]

  28. Social Media is maturing. Isn’t it time that social media marketers did the same? | automatedbookmarking.org says:

    [...] page. And engagement is the lifeblood of any page. Not only is it a vital part of Facebook’s Edgerank algorithm, it’s also a major “social proof” since Facebook made the “Talking About This” metric [...]

  29. Facebook Premium Ads: What, Where & Why? | Likeable Media - A Social Media and Word of Mouth Marketing Firm says:

    [...] newsfeed has long been the prime real estate for Facebook content. Facebook’s edgerank has always ultimately decided what will show up in a user’s newsfeed. Now, a premium ad can show [...]

  30. Facebook To Brands: Scale In Social Isn't Free | V3 Kansas City Integrated Marketing and Social Media Agency says:

    [...] already uses the EdgeRank algorithm to help determine content visibility. The majority of a brand’s content is weeded out by this [...]

  31. Skynet vs Mad Max: Battle For The Future « BBH Labs says:

    [...] algorithms are going to continue to develop in the way they are now. Take Google’s Panda and Facebook’s EdgeRank – both algorithms that punish boring brands to death. In all honesty, this is a GREAT thing. [...]

  32. Facebook Timeline – What A Business Needs To Know About The Switch | Spyder Trap Online Marketing Blog says:

    [...] to tell your brand story on Facebook, now it is more important than ever. Facebook has updated Edgerank (its algorithm for the Newsfeed), requiring brands to produce better content in order to get any [...]

  33. The Facebook Black Hole « LaunchPad's Ready-Aim-Fire says:

    [...] Read the entire piece [...]

  34. Research Shows Half of Facebook Pages Have Less Than 256 Fans | V3 Kansas City Integrated Marketing and Social Media Agency says:

    [...] updates, it’s imperative that you include rich media in your content. Facebook uses an algorithm, EdgeRank, to determine the items that populate an individual’s News Feed. Values are assigned to each [...]

  35. Are you ready for the Switch to Facebook Timeline for Brands? – RV Tech Solutions Web Design - says:

    [...] List as well. When you get followers to add your page to their Interest Lists it also improves your EdgeRank.   EdgeRank is an algorithm which ranks objects in Facebook News Feeds.  Your EdgeRank [...]

  36. Social Web for Broadcast Media says:

    [...] http://www.insidefacebook.com/2011/12/27/edgerank-and-graph-rank-defined/ [...]

  37. One Way to Grow Your Email List with Facebook | Constant Contact Blogs says:

    [...] also give Nicole a chance to work around Facebook’s Edgerank algorithm, which can especially be useful if posts from Smocked Auctions don’t show up in a fan’s [...]

  38. Facebook Advertising – Premium Ads & the new Timeline « socialallie says:

    [...] pages are definitely not as “small biz friendly.” The new format brought changes to Facebook’s EdgeRank, the look and functionality of business pages, as well as changes to their advertising options. [...]

  39. Three Tips for Optimizing Your Facebook Status Updates | Matt A. Cook says:

    [...] Plus, if you look at Cabot’s post engagement, very few of his 600 Facebook followers are clicking “like” or commenting on his posts. And that is crucial to improving your Facebook page’s EdgeRank! [...]

  40. Make the Most of Facebook Timeline, Because Now You Have To says:

    [...] content and update it frequently. For more details on why interaction is so important, read up on EdgeRank — Facebook’s algorithm for deciding which posts appear at the top of News Feeds/ [...]

  41. How Far Is Your Reach? | Sociality Squared Blog says:

    [...] to generate greater reach for your brand because increased interaction with content drives your EdgeRank (Facebook’s algorithm that determines what items populate your News Feed). Just because you [...]

  42. Why Local Businesses Should Stop Focusing On Their Facebook Page | Social Gratitude - Social Media Management says:

    [...] picking up enough steam from the broader Facebook community to bump up engagement and improve their Edge Rank. The problem that they often have is that this takes time both on Facebook and in real life.Big [...]

  43. Why local businesses should stop focusing so much on their Facebook pages | Bregenzer Group says:

    [...] up enough steam from the broader Facebook community to bump up engagement and improve their Edge Rank. The problem that they often have is that this takes time both on Facebook and in real [...]

  44. Facebook App Creates Pinterest-Like Groups for Brands | Facebook Marketing Solutions says:

    [...] In the beta tests, the CMO said, “we’ve seen increases in the ‘People Talking About This’ metric and affecting [Facebook] edgerank.” [...]

  45. Facebook Updates Analytics and Ad Targeting says:

    [...] Develop an ad targeting users who have shared or commented on your previous content – Facebook’s EdgeRank will give content with high engage a boost on news [...]

  46. Why Local Businesses Should Stop Focusing On Their Facebook Page | Syed Quadri says:

    [...] picking up enough steam from the broader Facebook community to bump up engagement and improve their Edge Rank. The problem that they often have is that this takes time both on Facebook and in real [...]

  47. EdgeRank de Facebook. Quizás tus fans no reciben tus publicaciones - Poliedric says:

    [...] 3 ingredientes confirmados por Facebook que participan para establecer una puntuación que acabará decidiendo  dónde se [...]

  48. Images are Key to Lead Acquisition on Social Media Sites | Trade Show ROI says:

    [...] is especially important considering Facebook’s EdgeRank, their own algorithm which calculates what content is shown on people’s newsfeeds. Simply put, [...]

  49. Get More Likes When You Post Links says:

    [...] solve this problem Facebook uses their EdgeRank solution to determine what content a person is more likely to enjoy [...]

  50. Facebook's Popularity Contest: Buying Visibility | V3 Kansas City Integrated Marketing and Social Media Agency says:

    [...] of people in New Zealand. Currently, the visibility of Facebook posts is determined by the site’s EdgeRank algorithm that takes into account factors like affinity, weight and time to determine who sees that [...]

  51. Computaris | Measuring ROI for social media says:

    [...] Number of joiners (likers) – This indicator is actually not the best way to measure success. The reason is simple: the number of likers in itself does not bring anything to the brand. It is a vanity metric. One may think that the bigger the number of likers, the bigger the coverage for future marketing messages. This is not entirely correct, as Facebook uses an algorithm which actually takes into account the strength of the connection between the liker and the brand, and the type of the content published by the brand. If for example, I decide to publish a trivia comment such as “What do you think of the phone XXX” and hope to engage all my likers, I’ll be disappointed. Such messages reach only 3-7% of the total number of likers. Pictures and video have a bigger success, but likers’ level of engagement is of the greatest importance. This means that any marketing strategy has to focus on increasing the engagement of the users instead of collecting new likers. To read more on the topic, please see this article. [...]

  52. New Facebook Feature Ignites Controversy | Blog | Koroberi says:

    [...] users paying to reap the benefits of feeling popular, so what’s the controversy? The news feed was originally designed to display posts that have generated attention organically through “Likes” and comments. [...]

  53. Sex sells, but so do penguins… | Skipedia says:

    [...] That’s great engagement and will have significantly helped their EdgeRank. [...]

  54. Understanding EdgeRank To Improve Facebook Visibility | V3 Kansas City Integrated Marketing and Social Media Agency says:

    [...] role. As you may already know, there’s a science to Facebook visibility—and that’s where the EdgeRank algorithm comes in. Understanding the algorithm and what it means is an important step when it comes to [...]

  55. Click “Like” If You Can See This Post: Facebook’s New Sponsored Stories Feature says:

    [...] some businesses and individuals about this new feature. It seems many people were unaware how their EdgeRank corresponded with how many people see their Page updates.If you’re a Page Administrator, you [...]

  56. See Facebook Page Updates: How to Make a Facebook List for Pages | I Heart Faces says:

    [...] uses EdgeRank to determine what your audience should see in their news feed.  So you could be excited about a [...]

  57. New Facebook Changes and How It Affects You! says:

    [...] uses EdgeRank, an algorithm that determines what items populate your News Feed. Facebook, therefore, assigns [...]

  58. Random Online Marketing Musings on a Thursday - Apogee Results - The Online Marketing Authority | Austin, Texas says:

    [...] a normal Facebook post by a brand on their brand page, your reach is limited and constrained by Facebook’s EdgeRank Algorithm, which somehow decides who gets to see your posts. A Promoted Post, however, will reach beyond the [...]

  59. New Features Just Added to Facebook! « Realtors on the Internet says:

    [...] now your reach on Facebook was limited by the scope of Faceook’s EdgeRank algorithm – meaning when you posted an update your content was only visible to a small number of your [...]

  60. Boston Celtics Social Media, Google+ Local, Instagram for Videos, & Facebook EdgeRank says:

    [...] but Facebook Insights tells you your posts only reach 750 people? That is because of Facebook’s EdgeRank algorithm, which determines who sees your brands posts. The average reach for a post is around 15% [...]

  61. Why Facebook Is Evil (or The Monetization of Facebook) « con/text says:

    [...] what shows up in your News Feed. But now, Facebook’s updated EdgeRank algorithm (explained well here) drastically influences what you see. It theoretically populates your News Feed based on assigned [...]

  62. Facebook Introduces ‘Promoted Posts’ says:

    [...] content you post to your Facebook business page has been limited by the scope of Facebook’s EdgeRank algorithm. In other words, when you posted an update to your page, that update would only reach a limited [...]

  63. Facebook Promoted Posts 5 Things you should know. | Venpop says:

    [...] uses something called EdgeRank which ‘Inside Facebook’ describes as, “The algorithm that determines what items populate your News Feed. With all the friends people have and pages they like, most users would be overwhelmed to see all [...]

  64. Is Facebook Really Charging for Status Updates Now? | JanelleMcLeod.com says:

    [...] promote new status updates to their Facebook fans. Pretty clever on Facebook’s part – they use EdgeRank to minimize user engagement with fan pages, then charge page owners a fee to increase exposure to [...]

  65. With Facebook Timeline for Brands, Great Content is More Critical Than Ever - Pace says:

    [...] (liked, shared, or commented). To get in the Newsfeed, you had to navigate the joys of EdgeRank, Facebook’s mysterious algorithm for how and when brand posts appear in user feeds. Recency [...]

  66. Facebook Promoted Posts - 5 Reasons NOT to Pay to get Your Posts Promoted says:

    [...] the algorithm that Facebook uses to determine which posts make it into which users' News Feeds. Insidefacebook.com has a pretty good explanation of how it works if you are interested. But, according to social media rock star Mari Smith, only [...]

  67. Is Facebook Making Business Pages Pay for Posts to be Seen by Fans? | Envisionit Media - Digital Marketing Agency - Chicago says:

    [...] this is because of a Facebook algorithm that they have been running for quite some time called “Edgerank.” The Edgerank algorithm calculates a variety of factors, including each specific fan’s past [...]

  68. My feedback went up from 13 to 14 « My Journey Finding my eBay says:

    [...] reminds me of Facebook’s Edgerank which calculates how you are connected to another user using an algorithm as a function of your [...]

  69. Digital Photography Café - 056: Is Your Desk Killing You and Facebook Promoted Posts | Digital Photography Cafe says:

    [...] – Your Average Facebook Post Only Reaches 12% of Your Friends Inside Facebook – EdgeRank and Graph Rank Defined Facebook Help Center – Promote Your Page [...]

  70. Facebook Promoted Posts: What You Need To Know says:

    [...] important to understand Facebook uses this thing known as EdgeRank to determine what displays in your News [...]

  71. ARLIVE 5.0 – The Music Industry Edge:The Definitive Guide To Facebook For Musicians says:

    [...] There’s a lot of ways EdgeRank slices many factors that affect your news feed distribution. If you’d like to dive into the specifics of EdgeRank, google it and you’ll get a wealth of detailed articles, like this, this, and this. [...]

  72. A Facebook Guide For Musicians | Lifehacker Australia says:

    [...] There’s a lot of ways EdgeRank slices many factors that affect your news feed distribution. If you’d like to dive into the specifics of EdgeRank, google it and you’ll get a wealth of detailed articles, like this, this, and this. [...]

  73. Help! No one is seeing my Facebook page updates! » Anne Chaconas, Writer says:

    [...] Image via Inside Facebook [...]

  74. Powersports Dealers: Facebook Promoted Posts Explained | DUO BLOG says:

    [...] states that business page posts were always only seen by a portion of your audience due to their proprietary algorithim Edgerank which selects the followers that see your posts based on their past engagement with your content [...]

  75. Facebook makes it hard(er) to be an indie musician | Julia Barry says:

    [...] into News Streams, and the number of Fan News Streams reached was dictated by Facebook’s EdgeRank algorithm. Now, for Pages with over 400 Fans, we have to pay hard cash. (For those with less Fans, [...]

  76. Using Facebook Promoted Posts For Some Great Results - Binkd says:

    [...] this has always been the case. What determines who of your fans see your posts is based on the EdgeRank algorithm. In short, this means the more interaction you have on your post the more people in your fan base [...]

  77. Poor Facebook Contests | Allographics Oklahoma City Web Social Media DesignAllographics Oklahoma City Web Social Media Design says:

    [...] by now you have learned about Facebook’s EdgeRank, a built in algorithm of determining what accounts will receive higher posting value, similar to [...]

  78. Facebook for Authors: Understanding EdgeRank | BookBaby Blog says:

    [...] There’s a lot of ways EdgeRank slices many factors that affect your news feed distribution.  If you’d like to dive into the specifics of EdgeRank, google it and you’ll get a wealth of detailed articles, like this, this, and this. [...]

  79. #wooliesweekend - Why "Social Media Folk" are failing big brands. | Ireckon says:

    [...] page. And engagement is the lifeblood of any page. Not only is it a vital part of Facebook’s Edgerank algorithm, it’s also a major “social proof” since Facebook made the “Talking About [...]

  80. Optimizing Your Social Media Presence | The Social Media Monthly says:

    [...] EdgeRank is the specific algorithm created by Facebook to help users increase the relevancy and credibility of site postings. You can take each individual post and examine its effectiveness. You can then use that information to improve your postings. In the end, after creating your fan page, what it really comes down to is engagement. If you are not on your fan page on a daily basis talking to your fans, you are missing out on an opportunity to gain potential customers and, as a result, losing business. So, create a fan page, share it with others and be there for your clients. [...]

  81. If I post a facebook question from my brand page, why doesn't it appear in all 'likers' news feed? - Quora says:

    [...] is EdgeRank Algorithm that Facebook uses(and makes a lot of money because of it)More details here: http://www.insidefacebook.com/20…P.S. Most Social Marketers(Primarily Facebook) make their living by helping their clients improve [...]

  82. How Facebook decides what stories to show on your newsfeed « network20q says:

    [...] and on Graph Rank: http://www.insidefacebook.com/2011/12/27/edgerank-and-graph-rank-defined/ VN:F [1.9.20_1166]please wait…Rating: 0.0/5 (0 votes cast) [...]

  83. Debunking the Facebook Page Promotion (and 10% views) Myths - The OSP says:

    [...] EdgeRank algorithm does affect what users see in their Newsfeed. Facebook (seem to think they) know better than you do [...]

  84. What’s the Difference Between a Promoted Post and a Sponsored Story? « primofuegoagency says:

    [...] of your fans are seeing that content appear in their news feeds.  Facebook uses its complex EdgeRank Algorithm to determine which content each user sees in their news feed. Facebook estimates that only 16% of [...]

  85. Enough with the entitled whining — Facebook isn’t running an advertising charity | PandoDaily says:

    [...] has always been pretty open about how it works, and that hasn’t changed. The reason everyone is suddenly pissed off is [...]

  86. Greenlemon Blogs » Dude, where is my Page Rank? says:

    [...] give you a backdrop, Facebook uses its complex EdgeRank algorithm to determine which content each user sees in their news feed. Facebook estimates that only 16% of a [...]

  87. Is Facebook Intentionally Hurting Businesses? | Dijital Farm says:

    [...] or “like” Sally’s status updates, you’ll see fewer status updates from Sally over time.  Edgerank uses fairly specific signals to regulate this activity for both individuals and fan pages on [...]

  88. Why Facebook Hates Your Business (And What To Do About It) | Social Media Marketing Tips | Baseline 21 says:

    [...] Posts – This is where things get a little hairy. Not that long ago Facebook incorporated the Edgerank algorithm into the newsfeed. What this does is filters out updates and activity from the people AND pages [...]

  89. Graph Search: More Searching Social than Social Search | Contoleon.com says:

    [...] all the rage surrounding Facebook’s attempts to find the perfect way to handle EdgeRank is to be believed, they have a real discoverability problem. The news feed works just fine for some [...]

  90. Facebook: Sponsored Stories Versus Promoted Posts | bittenbythedigibug says:

    [...] uses EdgeRank, an algorithm which decides what items occupy your news feed. The algorithm assigns a value based [...]

  91. Begging for LIKES to increase Edgerank | Social Web 101 says:

    [...] Read More: EdgeRank and GraphRank Defined [...]

  92. Facebook EdgeRank and the Value of Contests for Engagement says:

    [...] a good, quick summary from InsideFacebook.com on Facebook’s EdgeRank [...]

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

SEO Strategist

Hanley Wood
Washington, DC

Analytics and Operations Associate

AL D͍A News Media
Philadelphia, PA

SEO Manager - Bilingual

CREATIVE CIRCLE
Miami, FL

SEM Manager - Bilingual

CREATIVE CIRCLE
Miami, FL

Newswire Editor

PR.com
New York City / Long Island, NY

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Also from Inside Network:   AppData - Facebook & iOS Application Stats   PageData - Engagement Data on Facebook Pages   Facebook Marketing Bible   Inside Network Research
 
home | site map | advertising/sponsorships | about | careers | contact us | help courses | browse jobs | freelancers | events | forums | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us