Facebook Testing ‘Suggested Events’ Based on Pages and Places

Some users are seeing a “Suggested Events” feature that recommends events based on pages they like and places they’ve been, as first reported by TechCrunch. This replaces and expands upon the “Friends’ Events” section that listed events to which others had RSVP’d.

[Update 12/23/11 10:45 a.m. PST: We have learned Suggested Events also includes recommendations based on artists users have listened to.]

Suggested Events is an example of how Facebook can leverage data beyond the social graph, connecting users to things based on interest and location as well. As users like more pages, add location to their photos and status updates and use new Open Graph applications, the social network can provide more interesting and relevant recommendations for events and other items.

For example, in the past users might have been shown an event listing for a concert that their friend is attending. Now with Suggested Events, users might be shown upcoming concerts at venues they’ve checked into or from bands whose pages they like. In the future, Facebook could display events based on artists people have listened to on Spotify or other Open Graph apps. [Update 12/23/11 10:45 a.m. PST: Facebook has confirmed this is already happening.] This will help users discover things to do and help event promoters reach potential attendees.

The problem with Suggested Events in its current iteration is that users are unlikely to find it on their own. As a submenu item under the main Events tab, it could be just as invisible as the “Other” folder within Messages that many users are unaware of. Suggested Events, however, could be something Facebook occasionally decides to display on the right hand side of the page to let people know it exists. This space has previously shown users their unread updates and prompted people to take actions such as adding location to photo albums.

We’ve seen the social network making other changes to Events in the past two months to make the product more relevant to users. This includes changing language to make events seem less formal and possibly adding the ability to create events from the publisher. Unlike Messages and Photos, Events is not something most people use daily. These latest improvements could lead to more regular use.

Social Media 101

Mediabistro Course

Social Media 101

Get hands-on social media training for beginners in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will teach you the best practices to be successful on social. Register before July 31 to get $50 OFF with early bird pricing. Register now!

 

Leave a Reply

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Opportunities in Digital Publishing

Pew Research Center
Washington, DC

Vice President of Technology

Emerald Media Group
Eugene, OR

Social Media Strategist

ISACA
Rolling Meadows, IL

Social Media Specialist

California Academy of Sciences
San Francisco, CA

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Also from Inside Network:   AppData - Facebook & iOS Application Stats   PageData - Engagement Data on Facebook Pages   Facebook Marketing Bible   Inside Network Research
 
home | site map | advertising/sponsorships | about | careers | contact us | help courses | browse jobs | freelancers | events | forums | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us