Making Open Graph Apps International-Ready

Facebook has posted a walkthrough that illustrates how apps built in Open Graph can be translated into various languages (a.k.a. making your app “I18N-ready”).

As the social network expands beyond the United States into global markets — which make up an estimated 75% of Facebook’s audience — localization becomes a key to developer success on the platform. Facebook has been increasingly aware of the need for translation and localization tools for developers, recently experimenting with a Microsoft Bing-powered “Translate” feature that allows users to view Page posts in their native language.

Automatically translating apps into various languages, however, is a function that can be performed in Open Graph. Developers need only apply Open Graph meta tags to objects with specific locales so that the app returns the correct strings for that locale. In the example posted,  Facebook demonstrates how the meta tags would be applied to translate an Open Graph object into French and Spanish:

Once the strings are returned and the object locales declared, the translation process continues in one of three ways:

  1. Inline by users of the app viewing translatable strings by the app.
  2. Bulk through the Translation App.
  3. Bulk through the

Social Media 101

Mediabistro Course

Social Media 101

Get hands-on social media training for beginners in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will teach you the best practices to be successful on social. Hurry, this boot camp starts next week! Register now!

 

Leave a Reply

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Assistant Social Media Editor

The Daily Dot
New York, NY

Social Media Manager

JDRF
New York, NY

Senior Associate,Digital(Social Media/Newsletters)

The Pew Charitable Trusts
Washington, DC

Manager, Social Media

ASME
New York, NY

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us