When it first launched its developer platform back in 2007, Facebook had meant every company in the world to somehow use it. Instead, most of the hits have turned out to be social games and lightweight quiz and dating apps.

But the original vision is still alive and growing, mostly in the form of established web services — from Microsoft and Yahoo to Scribd and Yelp — plugging in some type of Facebook integration as a social layer on top of whatever they already offer.

Here’s our latest look at the largest apps of this type, based on AppData, our tracking service for Facebook apps, and following up on an article we did a couple months ago on the trend. For the most part, we’ll look at apps based on daily active users in order to illustrate just how engaging they are to Facebook users.

By the DAU measure, the largest app on the platform now is Windows Live Messenger. It has been reaching nearly 18 million people a day for the past few weeks, after seeing a slight drop that may have been due to recent methodology changes by Facebook to the data that we track.

The overall trend is that Messenger has been steadily gaining Facebook users since the integration launched in 2010, and we expect that to continue given that Messenger has hundreds of millions of total users. However, Microsoft will need to see if Facebook ends up helping its massive, aging instant message service grow (or at least maintain users), and make money.

The third-largest app on the Facebook platform is Yahoo’s integration of Facebook into its homepage (Zynga’s CityVille game is at second). The homepage has been fluctuating between 11.3 million and 12.5 million DAUs in the past few weeks, in what could be a reflection of Yahoo’s overall traffic patterns. As the social layer on Yahoo’s content and services portal, Facebook helps users see things like articles that friends like, thereby helping engagement — and Yahoo’s ad business.

Bing, with 4.2 million daily active users, gets an especially obvious win from Facebook. First of all, Facebook has provided its strategic investor with special access to user data for social search results, and also features Bing as the web search results page within Facebook.com. The result is that users who want a social experience can’t get the equivalent social results — such as your Facebook friend Liking an article on the topic you searched for — from market leader Google. That differentiation in turn can help Bing increase engagement, and search-related revenue streams like ads. The result is the steady weekly patterns of engagement that you can see in the graph above, that make Bing the app with the 12th-highest number of DAUs on Facebook.

Streaming music startup Spotify‘s special business relationship with Facebook landed it a dominant spot in the launch of a new Facebook profile at Facebook’s f8 conference in September. Millions of users Facebook suddenly started seeing every single song that their Spotify-using friends were listening to through the service, and the result has been some viral growth. Over October, the app has been surging up in DAU, and for some reason shot up yesterday from less than 2 million DAU to nearly 4 million. Clearly this is an app to keep watching.

European instant message service eBuddy hasn’t gotten a lot of press out of its Facebook integration, but it has gotten results: 2.5 million daily active users, and growing, and the 21st spot on our top 50 DAU list. Like Messenger, eBuddy makes it easy to sync and chat with Facebook friends through its service.

Not to be outdone, new Microsoft property Skype has been climbing up the charts especially fast. It has grown by half a million DAU in the past month, to reach around 2 million today. The Skype-Facebook tie-up has been coming for some time, and the results so far are not surprising when you consider how well some of the other chat services have done with integrating Facebook.

It might not have been included in Facebook’s Spotify-focused music launch, but internet radio service Pandora has been adding more and more daily active users on Facebook. Today it is near 1.4 million at the peak of the traffic waves you see above, following a good couple of months.

YouTube‘s dominant position in online video has translated to Facebook a little bit, with some 1.5 million DAU these days.

Twitter has also seen more and more Facebook usage — presumably through some of the Facebook-Twitter integrations that Facebook has not blocked in past years.

Photo applications were popular on our list of emerging apps by monthly active users this week. There were also horoscopes, a few brand apps, a Halloween app and the Washington Post Social Reader. The apps on our list grew from between 80,000 and 590,000 MAU, based on AppData, our data tracking service covering traffic growth for apps on Facebook. We define emerging applications as those that ended with between 100,000 and 1 million MAU in the past week.

Top Gainers This Week

	Name	MAU	Gain	Gain,%
1.	My Photos+	810,000	+590,000	+328%
2.	Mejores Amigos	560,000	+410,000	+513%
3.	Zombie Island	830,000	+380,000	+97%
4.	Horoscopes	550,000	+340,000	+227%
5.	Red Bull Home Tab	850,000	+270,000	+49%
6.	ShareAndTell.com	350,000	+250,000	+1,250%
7.	Endomondo	470,000	+230,000	+121%
8.	My Photos	800,000	+190,000	+34%
9.	Your Fa.ce in a Hole | Tu Cara en un Hueco	280,000	+180,000	+300%
10.	Chat Pro by mSonar	490,000	+170,000	+59%
11.	Puss in Boots Fan Tab	130,000	+110,000	+550%
12.	Wasteland Empires	360,000	+100,000	+40%
13.	Auto Collect Games Bonuses	200,000	+100,000	+125%
14.	Gol Mania	720,000	+100,000	+17%
15.	Huddle To Fight Hunger	190,000	+100,000	+111%
16.	Le Mie Foto	430,000	+100,000	+33%
17.	Stardoll	1,000,000	+90,000	+10%
18.	Halloween Treats	630,000	+90,000	+17%
19.	Washington Post Social Reader	490,000	+80,000	+26%
20.	Pixable	990,000	+80,000	+9%

My Photos+ with 590,000 MAU, Mejores Amigos with 410,000 MAU, My Photos with 190,000 MAU and the Italian version of this latter app, Le Mie Foto with 100,000 MAU, were basically the same. They presented users with a photo gallery of their friends’ photos, allowing them to Like or save them. Liking them publishes a feed story. Then there was a leftover Halloween app, Your Fa.ce in a Hole | Tu Cara en un Hueco, with 180,000 MAU, and the app allowed users to add their own photos, or those of their friends, to Halloween costumes, then published the photo to the stream. Finally there was Pixable with 80,000 MAU.

The next most interesting addition to our list this week was Washington Post Social Reader, which grew by 80,000 MAU. The rest of the list was a mixed bag of different types of apps.

Horoscopes grew by 340,000 MAU and asks users to sign up for daily horoscope Wall posts. The Red Bull Home Tab grew by 270,000 MAU. ShareAndTell.com grew by 250,000 MAU and appeared to be little else than a website on a tab that then asks users to login via Connect. Endomondo with 230,000 MAU and Chat Pro by mSonar with 170,000 MAU were not available to review.

The Puss in Boots Fan Tab grew by 110,000 MAU. Auto Collect Games Bonuses grew by 100,000 MAU and is an app that allows you to see all your game bonuses in one interface and then collect them at once. Kraft’s Huddle To Fight Hunger also grew 100,000 MAU and basically is an app on the Page that lets you Like it to donate a meal for charity. Finally there was Halloween Treats with 90,000 MAU; this is one of those apps that asks you to invite all your friends to use the app before it does anything. It also asks you to sign up for an email list.

All data in this post comes from our traffic tracking service, AppData. Stay tuned next week for our look at the top weekly gainers by monthly active users on Monday, the top weekly gainers by daily active users on Wednesday, and the top emerging apps on Friday.

German offer provider Deal United today announced it is entering the virtual currency incentives industry with the launch of “Credits Rewards”. The new service allows brands to reward to users with Facebook Credits when they make purchases, registrations, signup for newsletters, enter contests, fill out surveys and more. Because virtual currency is so cheap to distribute and Facebook users may value Credits higher than their actual cost in dollars, they can be a cost effective way for businesses to reward users for following their call actions.

Deal United will be competing with industry pioneer ifeelgoods, a Credits microincentive startup that launched a year ago. The space has plenty of runway, though. As users gain the ability to pay Credits for digital media and content as well as virtual goods, demand for Facebook’s virtual currency will rise and Deal United incentives will become more appealing to users and businesses.

Founded in 2007, Deal United aggregates offers directly from advertisers to provide game developers the ability to let their users pay for virtual goods by shopping. In June 2011, Facebook chose Deal United as one of two European partners that can contribute offers to its official offer walls that are run by TrialPay. The reduced margin associated with having to deliver offers through an intermediary may have pushed Deal United to branch out into virtual currency incentives.

With Credits Rewards, businesses can create a value exchange where they previously had to nag users to follow their calls to action. They can set their own reward value, for example providing two Credits for signing up for their email list, five for following them on Twitter, 10 for filling out a survey, or 50 for making a purchase. These actions don’t cost a user anything, so it’s easy to justify taking a few seconds or receiving some marketing messages in exchange for Credits that help them play their favorite social game, rent a movie, or gain access to a pay-per-view experience.

If the current trend continues, Facebook Credits will be accepted as payment by more and more online companies, and one day they might let users buy physical goods. Social gaming is a booming industry in Germany, with companies like Wooga processing huge volumes Facebook Credits payments. The Munich-based Deal United will be well positioned to attract European brands looking to capitalize on the demand for Credits.

By becoming one of the three companies licensed to dispense Facebook Credits, Deal United has partially tied its fate to the success of Facebook’s virtual currency. If demand continues to rise, and especially if Credits for Websites and HTML5 mobile apps take off, Deal United’s Credit Rewards could become a crucial customer acquisition method.

Facebook appears to be searching fro counsel, researchers, engineerings, sales staff in Japan and Korea, recruiters all over the world, law enforcement and ad staff, according to the company’s Careers Page. The Facebook LinkedIn feed didn’t show any job posts this week, but sometimes there’s a delay in posts there.

Posts added this week on Facebook’s Careers Page:

• Lead Security Counsel
• Competitive Research Manager
• Head of Sales, Japan
• Head of Sales, Korea
• Regional Director Europe (France, Benelux, Switzerland)
• Build Engineer
• Git/Build Engineer
• Software Engineers – SWE1110B (Menlo Park)
• Software Engineers SWE1111M (Menlo Park)
• Lead, Risk Management (Austin)
• Strategic Partner Development, LATAM (Sao Paulo)
• Compensation Consultant
• Recruiter – Contractor (Sao Paulo)
• Recruiting Lead (Dublin)
• Recruiting Lead – Engineering (Seattle)
• Recruiting Sourcer (Menlo Park)
• Technical Recruiter-Seattle
• Technical Sourcer (Austin)
• Technical Sourcer – Contract – Hyderabad
• Law Enforcement Analyst – Dublin (Contract)
• Law Enforcement Response Analyst
• Law Enforcement Response Team Leader (Dublin)
• Business Operations Manager (Singapore)
• Associate Ad Operations – Norwegian (Dublin)
• Associate, Advertising Operations (Chicago)
• Associate, Advertising Operations (New York)
• Business Development Manager 1111001 (Menlo Park)
• Manager, Corporate Development
• Account Manager, Online Sales Operations (Sydney)
• Associate, Ad Operations
• Account Manager – French (Dublin)

Who else is hiring? The Inside Network Job Board presents a survey of current openings at leading companies in the industry.

According to job postings removed from Facebook’s Careers Page, the company looks to have recently hired researchers, engineers, marketers, human resources, sales training, and analyst staff. A few hires from Facebook’s LinkedIn feed also note that engineers and marketers were brought on recently.

New hires per LinkedIn and Other Sources:

• Matt Bruce, Marketing Analyst (Growth Team) – formerly a Senior Content Analyst Sony (Gracenote).
• Ashley Lim, Account Manager – previously a Project Manager at Waggener Edstrom.
• Javier Herrera, Account Executive – formerly an Inside Account Manager at BMC Software.
• Vlad Fridman, Software Engineer – formerly Senior Project Manager at Innova Systems.

Prior listings now removed from the Facebook Careers Page:

• Manager of Facebook Research
• Platform Partnerships, LATAM (Sao Paulo)
• Software Engineers 1110MW (Seattle)
• Research Coordinator (Contractor)
• Head of European Brand & Agency Marketing (London)
• Network Security Engineer
• Global Head of Sales Training (New York or Palo Alto)
• HR and Benefits Services Representative (Contract)
• People Analytics Manager
• Recruiting Data Analyst
• Policy and Operations Manager
• Revenue Accountant – EMEA (Dublin)
• Account Manager (Paris)
• Client Partner (Toronto)
• Sales Manager – Global Marketing Solutions for Australia
• Sales Manager, Global Marketing Solutions (Sao Paulo)
• Relationship Manager, Agency Relations (New York)
• Client Partner, Agency (Austin)
• Quantitative Business Analyst (Palo Alto)
• Analyst, User Operations – Arabic (Dublin)
• Analyst, User Operations – German (Dublin)
• Analyst-User Operations Contractor

Who else is hiring? The Inside Network Job Board presents a survey of current openings at leading companies in the industry.

At f8 in September 2011, Facebook introduced three major changes to the site: Open Graph applications, the home page Ticker, and the profile Timeline. These changes significantly impact marketers because they create new opportunities for gaining brand exposure and driving traffic to Facebook Pages, applications, and websites.

Here we’ll examine how Open Graph apps, the Ticker, and Timeline function and explain how marketers need to alter their strategies to take advantage of these apps and distribution channels.

The following is an excerpt of an entry in our Facebook Marketing Bible. The full version contains more complete explanations of how Open Graph apps, the Ticker, and the Timeline work. It also contains more strategies and examples for how to gain traffic and users by integrating the Open Graph into Page tab apps, canvas apps, and websites. 

Overview of Ticker, Timeline, and Open Graph Apps

Facebook has created two new viral channels to the site to which special kinds of Facebook applications and Facebook-integrated websites can publish content — the home page Ticker and the profile Timeline. A new priority for you as a marketer will be getting your brand’s content into these channels. We’ll now summarize the functionality of the Ticker, Timeline, and Open Graph apps but outlining strategies for using them to aid your business.

Open Graph Apps

Facebook allows developers to create “Open Graph applications” — Facebook.com apps and Facebook-integrated websites that can ask users for permission to publish activity to Facebook whenever they take an in-app action without having to prompt the user to share each time.

Once users grant and app or website persistent publishing permission, their activity is published to the Tickers of friends and their own Timeline. Developers choose a verb and a noun which are used in the published activity stories.

For example:

• Spotify publishes whenever a user listens to a song, “Josh listened to [song] on Spotify”.
• Dojo, a personal goal tracking website, publishes whenever a user visits the site and checks off that they’ve completed part of a goal such as doing 50 pushups or cleaning their kitchen, “Josh practiced [goal] with Dojo”.
• A hypothetical branded photo contest app could publish when users submit a photo to a competition “Josh submitted a photo with Brand X’s Contest App”.

Along with publishing individual activity stories, Open Graph apps can publish “Reports” or summaries of a user’s activity. Developers can choose between different Report layouts and define what activity will be aggregated and how it will be sorted. Marketers can use Open Graph apps to gain more users for their apps by publishing user activity stories and compelling Reports that the friends of their users will want to click through.

Ticker

Ticker is a secondary news feed shown in the Facebook home page’s right sidebar that displays to users short, simple text activity stories about the people they’re friends with and the Pages they Like.

The Ticker’s main impact on marketers is that by creating applications with Open Graph functionality and getting users to interact with them, they gain exposure in the Ticker for activity stories that contain links to their applications. This helps their applications gain more users.

Timeline

Facebook has redesigned the profile into what it calls Timeline. Timeline lets users “feature” specific activity stories, expanding them to appear larger on their profile. Timeline also automatically displays “Recent Activity” sections for music apps, news reader apps, and video apps, as well as a general section of activity in other apps. By getting users to use your apps, you can gain viral exposure in these sections.

Getting your app into a user’s Timeline Views, Recent Activity, and Reports can give your application exposure that will help it gain new users.

Strategies for Marketing Through Open Graph Apps

The key to marketing through Open Graph Apps is getting users to complete actions you can publish to the Ticker and Timeline, rather than explicitly completing a Share dialog. People visiting your Facebook Page or website are probably already taking actions that you could publish. Your goal now should be to figure out what these actions are and build Open Graphs that let structure them into activity stories.

Turn Wall Posts into Activity Stories

What do people do when they visit your Facebook Page? A popular action is to write on your wall with messages of thanks, questions about your product, or customer service inquiries. You can turn these actions into activity stories by creating Page tab applications with Open Graph functionality.

Your app could provide different entry fields for the different common types of wall posts, and ask users for permission to publish an activity story whenever they enter text in one of these fields. For example, if a user entered “How much does your product cost?” you could publish an activity story that says “Josh asked a question with Brand X’s Feedback App”. ‘Asked’ is your verb and ‘a question’ is your noun.

Fundamentally, the introduction of Open Graph apps mean marketers need to get their users to give them persistent publishing permission and complete actions that can be automatically shared, rather than explicitly asking them to share individual actions.

By following these strategies for integrating Open Graph functionality into your Facebook Page tab apps, Facebook.com apps, and Facebook-integrated websites, you can turn user actions into activity stories that drive traffic to you Page, app, or site. Experiment to see what actions produce the most interesting activity stories and Reports, and redesign your apps and sites to encourage these types of actions.

Access the rest of our strategies and examples for integrating the Open Graph into Facebook Pages, apps, and websites in the full version of this article available in the Facebook Marketing Bible, Inside Network’s comprehensive guide to how all of Facebook’s features can be employed for marketing.

The Inside Network Job Board is dedicated to providing you with the best job opportunities across social and mobile application platforms.

Here are this week’s highlights from the Inside Network Job Board, including positions at BLiNQ, Lolapps, Acquinity Interactive, TinyCo, Games Cafe Inc., King.com, Natural Motion Games, ngmoco :) and Check Point Studios.

• Media Manager

• User Acquisition Manager
• Principal Data Analyst
• Producer/Project Manager

• Senior Social Game Designer
• Social Game Designer
• Game Programmer

• Product Performance Manager, Skillgames – King.com
• Senior Systems Developer, Skillgames – King.com
• Front end Developer, Skillgames – King.com

Buuteeq is a software platform that allows hotels to create engaging content for users across their web, mobile and Facebook sites. We spoke to co-founder and CEO Forest Key about how Buuteeq is working to convert Facebook visitors or fans into customers using research-fueled design.

First it’s important to note that one huge incentive for hotels to have guests book directly — say through Buuteeq — is that they do not have to hand over a slice of their revenue as a commission to a travel agency or booking portal such as Orbitz. When hotels purchase software and service from Buuteeq they are also encouraged to continue to invest in traditional Facebook marketing to boost their Likes so as to better leverage the company’s platform.

The software is set up so that each hotel must only upload content once and it then pushed across web, mobile and Facebook sites by Buuteeq, Key told us. The specific components of Buuteeq’s design are meant to convert visitors into customers; the vast majority of visitors spend 90% of their time perusing photos, room information and interactive maps — all three are central to Buuteeq’s design.

“Guests who look at 15 or more pictures are more likely to make a reservation,” Key told us, noting that Buuteeq’s design is photo-heavy.

Key told us that because Buuteeq is set up on Facebook to take advantage of social recommendation, the customer-facing side of Buuteeq’s Facebook app only show hotels in search results if a user’s friends have Liked that hotel’s Page. In other words, if hotels are not engaging in Page marketing to get their numbers up, the Buuteeq will not yield results for users who are not already connected through their networks. When it comes to booking, even if you find a hotel on Facebook, the actual reservation is made on the hotel’s website.

As far as viral mechanics, Key noted that the future of Buuteeq is set to focus increasingly on its Facebook component. In the meantime, he told us that his clients’ conversion rates are higher and there are Like buttons sown throughout the design, both on Facebook and on the web.

The November 2011 edition of the Facebook Marketing Bible: The Comprehensive Guide to Market Your Brand, Company, Product, or Service Inside Facebook is now available.

The Facebook Marketing Bible has enabled thousands of marketers, social application developers, publishers, and entrepreneurs to navigate and get the most out of the increasingly sophisticated marketing opportunities on Facebook.

The web edition of the Facebook Marketing Bible is comprised of detailed resource pages, comprehensive how-to guides, and case studies analyzing today’s most successful marketing and advertising campaigns on Facebook.

Now that Facebook is nearing the 800 million monthly active user mark, there’s never been a better time to reach your target audience through marketing on Facebook.

The November 2011 edition includes updated coverage of the following topics:

• Minimizing Your Facebook Ad CPC Bid Prices by Avoiding Bid Competition. When running ads on Facebook, advertisers must consider more than just creative and targeting to achieve optimal performance at the lowest cost. This guide shows you how to get the most from your Facebook advertising budget.
• How to Use Facebook Hidden Wall and Other Page Moderation Tools to Protect Brand Reputation. Highly engaging Pages can quickly blossom into a valuable community that will raise awareness of the brand through positive word-of-mouth. This is our guide to managing your brand’s reputation on Facebook using the “Hidden Wall” and other Page moderation tools.
• Increasing Virality of your Page’s News Feed Posts Via the Share Button. Making the posts you publish stand out in the Facebook news feed is crucial to maximizing primary key performance metrics such as brand lift, clicks, impressions, Likes, comments, and reposts. This guide provides a walk-through how the View Shares link works, and provide strategies for how you can attain Shares and the benefits they bring for your business.
• Improving Your Facebook Page With Customized Tab Applications. We present a detailed breakdown of ten examples of brands doing innovative work with customized tab apps, and highlight what your business can learn from these top campaigns.
• Gaining Fans with new Facebook features, “Merge Duplicate Pages” and “Invite Friends” to Gain Fans. Facebook has released new features that marketers should know about. These guides detail how to engage your Page’s most dedicated fans while growing your overall fan base.
• How to Manage Critics, “Trolls,” and Spammers on your Facebook Page. How does Facebook change the rules of community management, and how can brands turn critics into positive opportunities for dialogue? We look at real examples and provide a step-by-step guide for Page admins.
• How to Sync Your Facebook Page Updates With Your Twitter Profile — and Why You Shouldn’t. How do Facebook and Twitter differ, and when is customization needed? This guide compares and contrasts the unique strengths of each platform and shows you how to get the most from both.
• Commenting for Facebook marketers, a guide that shows you how to make the most out of public, and highly visible, conversations with your fans on Facebook.
• Bringing the storefront to your Facebook Page, a breakdown of key features for storefront applications that bring sales transactions directly to your Page.
• Our guide to the Facebook Send button that details Facebook’s latest addition to its social plugins.
• Facebook applications versus offsite integrations and what works best for marketing your business or brand.
• Our detailed style and strategy guide to Facebook’s Like button that helps you identify the right design for your off-Facebook content site.
• An overview of Graph API meta tags and how they enable you to maximize the value of your implemented Like buttons.
• Facebook Applications, Social Plugins, Connect and Instant Personalization – details on how to use the wide variety of options available for engaging Facebook users.
• Updates to Facebook Questions, and how recent changes to this user-facing feature will affect your approach to brand marketing through this ‘no-cost’ channel.
• Strategies to help you navigate Facebook’s recent major Page redesign, whether you’re representing a major brand, small business, or public figure.
• Facebook’s expanding options for advertisers, and how any advertiser can get more from new features like Sponsored Stories, self-specified landing tabs, and more.
• The latest featured Facebook’s campaigns that show you how other brands are testing Facebook’s evolving marketing opportunities.
• New frontiers in brand and performance marketing on Facebook, including opportunities within social games.
• Facebook Places and Deals, the company’s evolving location-based feature that presents new marketing opportunities for businesses both on and offline.
• Facebook Groups, a new way for users to connect and collaborate with others who share their interests and affiliations, and new ideas for marketing with Groups on Facebook.
• Facebook’s latest advertising guidelines updates and what they mean for advertisers throughout the ecosystem.
• Audience growth and engagement, including best practices for holding on to fans, keeping marketing channels open, and re-engaging your audience on Facebook.
• Plus, comprehensive walk-throughs of Facebook’s tools for advertisers, web content publishers, and Page administrators.

Learn more about the November 2011 edition of the Facebook Marketing Bible at FacebookMarketingBible.com.

Table of Contents excerpted from the full November 2011 Edition

Recent Featured Facebook Campaigns

• Food Network, Pizza Hut, Coca-Cola and Cost Plus
• Alamo Rent A Car, National Geographic Channel and Fox
• Craftsman, Unilever and FarmVille Chinese, American Express and El Pollo Loco
• Bucca di Beppo, Bissell, Bank of the West and the NBA
• Coca-Cola, Qatar Ariways, Clearasil and Esurance
• Marriott Resorts, The National Guard, Discover Boating, Bravo, and Nike

Building Your Brand through Facebook Pages

• Facebook vs Twitter – What’s Different, What’s The Same And Why Smart Marketers Use Both
• Page Destination Tab Ad Campaign Strategies
• Facebook Pages and Public Profiles
• The Profile Page – A Walk-Through

Designing Your Facebook Page

• Improving Your Facebook Page With Customized Tab Applications: 10 Examples
• Facebook Page Redesign 2011: Marketing Stategies and Best Practices
• The Wall Tab for Making Pages Dynamic and Viral
• How to Choose a Landing ‘Tab’ for your Facebook Page
• Adding Custom Modules to Your Page

Communicating Through Your Facebook Page

• How to Sync Your Facebook Page Updates With Your Twitter Profile — and Why You Shouldn’t
• How to Get Facebook Users to Like Your Page: The First Step to Engagement
• How Your Business Should Reply To Facebook Comments
• Demographic Targeting for Status Updates
• How to Avoid Having Your Page, Open Graph Object, or Application Unliked, Removed, Muted, or Blacklisted

Growing Your Fan Base and More Ways to Promote Your Facebook Page

• Gaining More Fans With Facebook’s New “Merge Duplicate Pages” Feature
• How Facebook Pages Can Use “Invite Friends” to Gain Fans
• How Brands Can Advertise within Social Games
• The Basics of Status Updates for Pages
• Increase Engagement and Insight through Status Tagging
• How to Grow Your Page’s Audience through Page Invitations
• SMS Subscription Service for Pages
• Branded Virtual Gifts on Facebook Pages for Viral Advertising

Advanced Strategies for Facebook Pages

• How Top Brands Conduct Ecommerce on Facebook: Best Practices
• Facebook Ecommerce: What Features Are Important in a Page Storefront Application
• The Best Facebook Page Strategies and the Pages That Use Them
• Strategy: How to Promote Your Page in 6 Steps
• Marketing Strategy: 4 Reasons Why Marketers Should Invest in Pages Before Groups
• 10 Key SEO Strategies Every Facebook Page Owner Should Know
• 8 Best Practices for Retailers on Facebook
• Marketers Actively Bidding for Generic Facebook Pages

The Facebook Open Graph for Marketers and Content Publishers

• The Like Button Style Guide: How to Pick the Design That’s Right for Your Website
• How to Choose Open Graph Tags That Maximize the Value of Your Like Buttons
• Facebook Connect Integration Best Practices from the Platform Showcase
• Implementation Options: Like Button
• Facebook CTO Bret Taylor Discusses the Open Graph

More Ways to Market on Facebook: Questions, Places, and Deals

• How Pages Can Use the Relaunched Facebook Questions Product
• How to Create a Deal with Facebook Deals
• The Places We’ll Go: How marketers can use Facebook’s new location features
• Facebook Questions – A Walk-Through
• How Marketers Can Get The Most Out Of Facebook Questions
• Groups and SEO – a Quick Overview

Advertising on Facebook

• Page Destination Tab Ad Campaign Strategies
• Sponsored Stories Ads: Walk-Through and Marketing Campaign Strategies
• Facebook Ads: Read Before You Get Started
• Facebook Ads – A Walk-Through
• The Facebook Ads Manager
• Facebook Self-Serve Ad Types: Page Ads
• Facebook Self-Serve Ad Types: Event Ads

Ads Targeting on Facebook

• 10 Powerful Targeting Methods Facebook Ads Every Performance Advertiser Should Know
• Friends of Connections Targeting
• Facebook Ads: Language Targeting
• 4 Connection Targeting Tests Every Advertiser Should Run
• From Keyword Targeting to People Targeting: Understanding Performance Advertising with Facebook’s Tim Kendall
• Time Scheduling

Tools and How-Tos for Marketers

• Facebook “Insights” Metrics Dashboard for Page Managers
• Using Third Party Tools to Manage Your Facebook Page
• How Page Owners Can Restrict Content for Underage Users
• How to Export Your Facebook Page Updates to Twitter

Policies, Privacy, and Guidelines to Watch

• Promotional/Sweepstakes Policies for Facebook Pages
• The Future of Sharing on Facebook: A Hybrid Public/Private Model
• Facebook’s Guidelines for Promoting Pages Outside Facebook

Join the Facebook Marketing Bible at FacebookMarketingBible.com

Yahoo topped our list if applications growing by daily active users this week. In addition, there were several social or dating apps, photo apps, mobile, music and more. The titles below grew from between 100,000 and 3.2 million DAU, based on AppData, our data tracking service covering traffic growth for apps on Facebook.

Top Gainers This Week

	Name	DAU	Gain	Gain,%
1.	Yahoo!	5,700,000	+3,200,000	+128%
2.	Onedate	590,000	+530,000	+883%
3.	Social Statistics	750,000	+450,000	+150%
4.	Snaptu	1,000,000	+380,000	+61%
5.	Ravenskye City	1,200,000	+326,811	+1,409%
6.	Ninja Saga	930,000	+280,000	+43%
7.	Niik	340,000	+250,000	+278%
8.	My Photos+	240,000	+233,000	+3,329%
9.	Luck Daily!	300,000	+230,000	+329%
10.	Bubble Witch Saga	1,900,000	+200,000	+12%
11.	21 questions	560,000	+180,000	+47%
12.	Grooveshark	540,000	+150,000	+38%
13.	Mis Fotos	370,000	+150,000	+68%
14.	PetVille	390,000	+120,000	+44%
15.	schoolFeed	450,000	+110,000	+32%
16.	المزرعة السعيدة	580,000	+110,000	+23%
17.	WhoIsNear?	380,000	+110,000	+41%
18.	Static HTML… [Second Tab]	330,000	+110,000	+50%
19.	Words With Friends	4,200,000	+104,528	+3%
20.	picplz	160,000	+100,000	+167%

Yahoo grew by 3.2 million DAU this week, the most out of any on our list.

Then there were social and dating apps. Onedate grew by 530,000 DAU. Social Statistics, which publishes a list of your “top friends” grew by 450,000 DAU. Niik grew by 250,000 DAU, it’s a friend quiz app that publishes a feed story every time you answer a question about a friend. 21 questions, with 180,000 DAU this week, is similar. schoolFeed grew by 110,000 DAU and is a Connect app that creates a social network for your high school, synchronizing with your Facebook profile. Then there was WhoIsNear? with 110,000 DAU; the app allows users to check in geographically on Facebook and find new friends.

Photo apps included My Photos+ with 233,000 DAU, which along with Mis Fotos which grew by 150,000 DAU, and presents users with a photo gallery of their friends’ photos, allowing them to Like or save them. Liking them publishes a feed story. Then the Connect app picplz grew by 100,000 DAU; it allows users to upload and ass effects to photos.

Elsewhere on the list was Snaptu with 380,000 DAU. Then the Luck Daily! app grew by 230,000 DAU; it publishes a luck score to your stream daily. Music app Grooveshark grew by 150,000 DAU and Static HTML… [Second Tab] grew by 110,000 DAU.

All data in this post comes from our traffic tracking service, AppData. Stay tuned for our look at the top emerging apps on Friday.