Facebook Asking Users to Tag Photo Locations

Facebook is prompting some users to tag the location of their past photo albums.

A module on the top left of some Facebook pages offers a suggested place page based on the plain text location included in an album’s description, asking “Was this taken at [location]?” If a user clicks “Yes,” the album’s location will link to the appropriate place page and the album will appear on the Map feature of the new Timeline.

This action builds more links between users’ online activity and offline whereabouts, which could have implications for ads and other Facebook services. The change also helps venues or businesses whose pages could see more activity as a result of being tagged.

Although Facebook discontinued Places as a singular product on the platform, the company has since integrated location into several features. In August, Facebook introduced the option to tag photos, status updates and Wall posts with location. At F8, Facebook previewed a map section as part of the new Timeline profile.

By encouraging users to include location with the content they add and have added in the past, Facebook can create richer profiles of its users. This location data could be applied to influence Edge Rank and ad targeting.

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