Facebook Adds User Subscription Recommendations Based on Page Likes

Facebook is now promoting its new Subscriptions feature by recommending people to follow based on the Pages users have Liked. For example, the screenshot below shows recommendations for a user “because you like [the Page] ‘Facebook + Journalists.’” The people being recommended are high-profile journalists for The New York Times, former managing editor and current opinion columnist Bill Keller, and social media editor Liz Heron.

Facebook launched the Subscribe button in early September as an asymmetrical feature encouraging users to receive updates published by non-friends (who have enabled their personal profiles to receive subscriptions). It has already introduced subscription recommendations, showing “People to Subscribe to” based on who a user’s friends already subscribe to. Those recommendations, and the new Page-based ones, appear in the sidebar module on the right side of a user’s active page — a conspicuous channel for subscription discovery.

The difference here is that Facebook is using Page context to target recommendations, rather than purely social context. Heron’s profile shows the total number of subscribers but no information about friends, presumably because the user has no friends who currently subscribe; Keller’s profile instead shows that one friend is subscribed but not the total.

[Thanks to Dan Birdwhistell for the tip and screenshot]

Mediabistro Job Fair

Mediabistro Event

Mediabistro Job Fair

Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job! Register now!

 

Leave a Reply

Comments are closed.

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Social Media Specialist

Kensington Publishing Corp.
New York, NY

Web & Social Media Analyst

Imagination
Chicago, IL

Interactive Marketing Manager

McMurry/TMG
Phoenix, AZ

Communications Specialist

Humanscale Corporation
New York, NY

Engagement Editor

The Center for Public Integrity
Washington, DC

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us