Music on Facebook: New Stats Show Spotify, Others Growing Fast
Music apps using Facebook have seen their traffic double or even grow tenfold since f8, giving developers at companies like Spotify, and even Ticketmaster, more to love about Facebook’s big platform feature launched at its f8 developer conference in September.
According to a Facebook developer blog today, users have shared their listening activity more than 1.5 billion times using Facebook-integrated apps since f8. As we’ve been tracking in our AppData traffic tracking service, Spotify has been the biggest beneficiary, rapidly growing from 1.2 million to 2.4 million daily active users so far since f8. It has even seen some sharp spikes in recent days, although it’s not currently clear why.
The features driving the growth include the newly-introduced ability for apps to publish listeners activity to Facebook’s news feed and new home page Ticker, as we’ve been covering. Of course, so has the licensing agreements that Spotify and its partners have worked out — Facebook hadn’t been able to offer streaming music for years due to disagreements with record labels.
Timeline, the new version of user profiles, has yet to become available for most people, but Facebook says today in the post that it expects it to be ”one of the key channels for expression and discovery.”
Facebook also says it has helped stimulate the music industry’s ability to sell tickets for shows. Eventbrite, Ticketmaster and Ticketfly have all seen between $2 and $6 in direct ticket sales for every link shared, according to today’s post. Global online revenue for the music industry is forecasted to increase 7 percent to $6.3 billion this year, reported technology research firm Gartner; Facebook could now be helping to drive that.
The developer blog includes some other numbers seen by music app partners since f8, noting a 1350 percentage increase in number of Facebook fans of the band users are listening to on Earbits, a 246 percent growth in business for MOG, and a 30x increase in new users from Facebook to Rdio. Of course, any growth equals a huge percentage when the starting number is small, and that’s the case for all of these other services. Still, we expect the tight integration of music, and the new features, to keep the music industry liking Facebook for a long time to come.