Music on Facebook: New Stats Show Spotify, Others Growing Fast

Music apps using Facebook have seen their traffic double or even grow tenfold since f8, giving developers at companies like Spotify, and even Ticketmaster, more to love about Facebook’s big platform feature launched at its f8 developer conference in September.

According to a Facebook developer blog today, users have shared their listening activity more than 1.5 billion times using Facebook-integrated apps since f8. As we’ve been tracking in our AppData traffic tracking service, Spotify has been the biggest beneficiary, rapidly growing from 1.2 million to 2.4 million daily active users so far since f8. It has even seen some sharp spikes in recent days, although it’s not currently clear why.

The features driving the growth include the newly-introduced ability for apps to publish listeners activity to Facebook’s news feed and new home page Ticker, as we’ve been covering. Of course, so has the licensing agreements that Spotify and its partners have worked out — Facebook hadn’t been able to offer streaming music for years due to disagreements with record labels.

Timeline, the new version of user profiles, has yet to become available for most people, but Facebook says today in the post that it expects it to be ”one of the key channels for expression and discovery.”

Facebook also says it has helped stimulate the music industry’s ability to sell tickets for shows. Eventbrite, Ticketmaster and Ticketfly have all seen between $2 and $6 in direct ticket sales for every link shared, according to today’s post. Global online revenue for the music industry is forecasted to increase 7 percent to $6.3 billion this year, reported technology research firm Gartner; Facebook could now be helping to drive that.

The developer blog includes some other numbers seen by music app partners since f8, noting a 1350 percentage increase in number of Facebook fans of the band users are listening to on Earbits, a 246 percent growth in business for MOG, and a 30x increase in new users from Facebook to Rdio. Of course, any growth equals a huge percentage when the starting number is small, and that’s the case for all of these other services. Still, we expect the tight integration of music, and the new features, to keep the music industry liking Facebook for a long time to come.

Social Media 101

Mediabistro Course

Social Media 101

Get hands-on social media training for beginners in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will teach you the best practices to be successful on social. Register before July 31 to get $50 OFF with early bird pricing. Register now!

 

Leave a Reply

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Social Media Coordinator

Benefit Cosmetics
San Francisco, CA

Associate Editor, Social Media/Newsletter

AFAR Media
San Francisco, CA

Social Media Editor

International Sports Media
New York, NY

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Also from Inside Network:   AppData - Facebook & iOS Application Stats   PageData - Engagement Data on Facebook Pages   Facebook Marketing Bible   Inside Network Research
 
home | site map | advertising/sponsorships | about | careers | contact us | help courses | browse jobs | freelancers | events | forums | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us