Another Mobile Talent Acquisition as Facebook Buys Photo App Maker Digital Staircase
Facebook picked up yet another small startup in what may help efforts to build a full-featured, standalone photo or video app.
The company bought Digital Staircase, the maker of a handful of photo and video editing apps like MovieCam, according to the startup’s blog.
“We’re announcing today that we’re being acquired by Facebook to help bring these mobile innovations to a broader audience. Many things may change, but our dedication to immersive experiences will not,” the company wrote in a statement.
Digital Staircase had a modest amount of success with a handful of paid apps. The company had published five apps to date, although three of them hadn’t seen any updates in two years. Its two most recent releases were MovieCam and MovieCam Go, priced at $2.99 and $1.99 respectively. Those apps seemed to hover in between the #100 and #200 range in the paid apps part of the photography category, indicating it might have been difficult to scale up beyond much of a lifestyle business.