An iPad application topped our list of the fastest growing apps by daily active users, although horoscopes, calendars and Page tab apps made up most of the rest of the list. Yahoo and Badoo also showed up. The titles below grew from between 126,000 and 663,600 DAU, based on AppData, our data tracking service covering traffic growth for apps on Facebook.

Top Gainers This Week

	Name	DAU	Gain	Gain,%
1.	MyPad for iPad	1,526,172	+663,582	+77%
2.	Horoscopes	2,334,556	+576,396	+33%
3.	Texas HoldEm Poker	6,420,108	+429,188	+7%
4.	MyCalendar – Birthdays	1,605,300	+346,367	+28%
5.	Yahoo!	12,624,245	+325,850	+3%
6.	Static HTML: iframe tabs	3,283,132	+314,708	+11%
7.	Banner de perfil en espagnol	319,696	+297,685	+1,352%
8.	Static Iframe Tab	717,522	+246,957	+52%
9.	Daily Horoscope	7,866,614	+233,173	+3%
10.	MeinKalender – Geburtstag	588,659	+223,154	+61%
11.	Günlük Falınız – The Fortune Teller	1,686,340	+210,629	+14%
12.	The Guardian	279,735	+202,796	+264%
13.	Bubble Witch Saga	1,040,815	+187,950	+54%
14.	Mahjong Saga	681,731	+176,656	+35%
15.	CityVille	13,482,422	+174,959	+1%
16.	Diamond Dash	2,312,891	+164,274	+8%
17.	Badoo	1,372,867	+161,516	+13%
18.	Static IFRAME Tab : Pin Icon	160,544	+144,539	+903%
19.	Car Town	796,199	+126,524	+19%
20.	Monster World	1,769,679	+126,017	+8%

MyPad for iPad topped our list this week with 663,600 DAU; the app is set for iPad users to use Facebook and Twitter on their tablets. Then there were a bunch of horoscope apps that either auto-post to the feed, ask users to post daily to their Wall or auto-invite friends. Horoscopes grew by 576,400 DAU, Daily Horoscope by 233,200 DAU and Günlük Falınız – The Fortune Teller and 210,600 DAU.

Birthday apps, that promise to let you create a birthday calendar but require you to invite your friends to the app before use, included MyCalendar – Birthdays with 346,400 DAU and the German version MeinKalender – Geburtstag with 223,200 DAU. Then tab apps included Static HTML: iframe tabs with 314,700 DAU, Static Iframe Tab with 247,000 DAU and Static IFRAME Tab : Pin Icon with 144,500 DAU.

The rest of the list included the Yahoo app with 325,900 DAU. Then there was the photo profile banner app with Banner de perfil en espagnol with 297,700 DAU. The Guardian’s app grew by 202,800 DAU. Finally, dating app Badoo grew by 161,500 DAU in Mexico, Italy and Turkey.

All data in this post comes from our traffic tracking service, AppData. Stay tuned for our look at the top emerging apps on Friday.

Facebook has yet to create an easy and obvious way for users to Like the Pages of musicians they listen to, costing artists significant marketing opportunities. Since the listening activity of Spotify, Rdio, and other music service users began being automatically shared to the social network late last month, Facebook Pages of musicians have not been gaining fans any faster.

Musical artists and record labels should push Facebook to implement a better retention mechanism that helps them convert listeners into fans who they can then reach with marketing updates through the news feed. This could come in the form of a Like button for an artist’s Page on feed stories about users listening to them, or a a “Recommended Musicians” panel that suggests users Like the artists they listen to most.

Until then, Facebook is gaining compelling feed stories about listening habits and data it can monetize through ad targeting without returning the favor to musicians.

Musicians Need Likes, Not Listens, to Make Money

Currently, to Like an artist they have been listening to, users have to find a story about their listening activity in the news feed, Ticker, or Timeline. The use can then click through the artist’s name to visit their Page and Like them. A lesser known method is to hover over the artist’s name and use the Like button in the hover card. The hidden buttons and high friction flows mean only users already intent on Liking an artist will become fans.

Facebook’s music partnerships are making some money for musicians by driving usage of streaming services that pay out royalties when an artist’s songs are streamed. However, these royalties can be just a fraction of a cent per listen. Artists depend on concert ticket and merchandise sales that Facebook’s music apps aren’t helping them increase directly.

Many artists use their Facebook Pages to promote their tours and merchandise lines in the news feed, but only fans receive these updates — not listeners. However, the 20 most popular musician Facebook Pages and the Pages of a dozen smaller artists we checked showed no increase in the rate of new Likes starting on September 22nd when the music partnerships launched. Therefore, it’s important that Facebook make it easier for users to Like the artists listen to.

How Facebook Could Improve Listener Retention for Pages

There are several ways Facebook could do this. This simplest and probably the most effective way would be to add a prominent, one-click “Like this artist” button to stories about listening activity, as mocked up below. When users see who they’ve been listening to on their profile Timeline, or discover a new artist by clicking through a story about a friend’s listening activity, they could then instantly become a fan.

Facebook could also create a “Recommended Musicians” sidebar module that could be displayed to users while they browse the site or on the Music Dashboard that aggregates their network’s listening activity. It could show Like buttons for the artists they or their friends have been listening to most. There’s already a Top Songs module in the Music Dashboard that could be augmented with a Like button as I’ve mocked up below.

Getting more users Liking musician Pages could also benefit Facebook. These Likes fill a user’s new feed with rich content that increases return visits and time-on-site. They provide advertisers with something to target that can be indicative of a potential customer’s lifestyle. Finally, musicians own 37 of the top 100 most popular Facebook Pages, which shows how central people see music to expressing their identity — one of Facebook’s overall goals.

There are some issues with reducing friction in the musician Page Like process I’ve described. Placing a Page Like button near an activity story’s Like button could cause confusion. Also, Facebook not want to drive more Likes to a category of Pages that already has lots of fans. Still, these are users who are already listening to an artist — it’s not far fetched to think they might be interested in Liking that artist’s Page if given a chance.

If Facebook want to keep musicians from bringing their content and fans to another social platform happy, and compensate them for the engaging listening activity stories they power, it should bridge listening and Liking.

Following Facebook’s recent changes to the news feed, Pages are receiving 21% more comments and 9% more Likes, though 25% fewer impressions per post, according to a study by Page analytics provider EdgeRank Checker. Facebook had redesigned the home page to merge the Top News and Most Recent feeds into a single hybrid news feed in September.

The reports should come as good news to most marketers, especially direct marketers looking to drive more click throughs to their products. However, the the reduction in Page post impressions since the introduction of the hybrid news feed could hurt some institutional marketers that optimize for exposure or brand lift rather than direct conversions.

EdgeRank Checker based its findings on metrics pulled from an adequate sample size of over 3,5000 Facebook Pages during two weeks before the changes (9/3-9/17) and two weeks after the changes (9/24-10/8). The time frame is still too short for the study to be totally authoritative, and it will take a few more months before users and Page admins become accustomed.

Still, these figures should ease worries that the changes would drastically reduce engagement with Page posts, and help admins adjust their Page publishing strategy for maximum impact.

EdgeRank Checker ran a preliminary analysis of the same data after just one week of complete data following the changes. At that point, impressions were down 33%, Likes up 18%, and comments up 17% versus before the changes. The new numbers should be more accurate as they are based on the same data as the first study plus an additional week of reporting.

The News Feed Favors Compelling Posts More Than Ever

Over the last few months, Facebook has made a lot of changes to the site’s design and functionality  that impact how marketing content and ads reach users, and more changes are on the way. Most significantly, it redesigned the home page, scrapping the two-tabbed news feed interface in favor of a single combined feed with a Ticker of real-time updates on the side.

Previously, some users would visit the Most Recent news feed tab where they could view a more complete stream of updates from all their Liked Pages and friends. The removal of this feed is likely the cause of the 25.15% reduction in impressions per Page post. Users may also be scrolling through less of the news feed because they more quickly find engaging updates thanks to the new design.

The 9.43% increase in Likes and 21.15% increase in comments per Page post may be related to how the hybrid news feed favors posts published recently and that have received a lot of feedback. The combined news feed divides content into three categories that are dynamically ordered on the home page depending on how frequently a user check the news feed:

• Top Stories – Updates that are highly relevant to a user because they have received a lot of Likes and comments or were published by friends or Pages they engage with frequently. Users can also manually mark or unmark updates as Top Stories to teach EdgeRank their preferences. Top Stories are the first thing users see in the feed if they haven’t checked the news feed in several hours or days
• Recent Stories – Updates that were published in the last few minutes or hours. These are shown first if a user has recently checked the news feed.
• From Earlier Today – Additional updates that are deemed somewhat relevant to a user. This is shown after the other two categories.

EdgeRank Checker believes the redesign and improvements to the news feed sorting algorithm have made Facebook’s EdgeRank more focused. In other words, highly compelling updates are receiving more visibility than before.

Previously, a Page post that received a high volume of Likes and comments still wouldn’t be seen if a user logged on a day or two after it was published. Now with Top Stories, users see all the most relevant updates that were published since they last checked the news feed.

Therefore, the first stories in the news feed are now likely to be of a higher quality than before, leading users to leave more Likes and comments. This feedback raises a Page’s EdgeRank giving their posts more visibility in the future, so its more important than ever for marketers to take the time to craft highly compelling updates that draw lots of Likes and comments.

Companies hired engineers, account staff, interns and more this week.

If your company is hiring new people or making a notable promotion, please let us know. Email mail (at) insidefacebook (dot) com, and we’ll get it into next week’s post. Also, please note that information about most new hires, below, comes directly from company updates from LinkedIn.

Looking for new opportunities? Check out the Inside Network Job Board, which shows the latest openings at leading companies in the industry.

Here’s this week’s list of hires:

Identified

• Guy Argo, Senior Software Engineer – formerly a Search Guru at Castlight Health.
• Tejas Mandke, Software Engineer –  formerly a Software Developer at Starz Animation Toronto.
• Dat Nguyen, Director of Talent Acquisition. 

Brighter Option

• Tom Shellard, Account Director – formerly Digital Planner Buyer at Mediacom.
• Sergey Storm, Senior Developer – formerly senior developer at PointBeyond.

Votigo

• Jen Stuart Drumm, Account Manager – previously a Manager of Ad Operations & Client Services at Marketron Mobile.

Work4 Labs

• Nathan Kane, Business Development Intern – formerly a Strategy Intern at SYPartners.
• Adam Benetti, Sales Executive – previously a Market Research Executive at  Progressive Digital Media Group.
• Devon Jue, Business Development and Strategy Intern – formerly a Study Group Leader – Organic Chemistry at Student Learning Center.

Buddy Media

• Jacob Troxell, Associate User Experience Designer – formerly a Copywriter at Rodale, Inc.

Wildfire

• Sara Torbey, Sales Associate – previously a Sales Consultant at clearCi.

Efficient Frontier

• Emily Martin, Sales Associate – formerly Account Executive at Lyris Technologies.

Who else is hiring? The Inside Network Job Board presents a survey of current openings at leading companies in the industry.

Chat Alert is a simple application that informs users when selected friends become available to chat with on Facebook. A common feature of some other instant messaging services, Chat Alert provides provides a service not available on Facebook Chat. The app is free up to a certain point, and then begins to charge users a certain number of Credits to follow more friends.

The app allows users to add up to 10 friends free of charge and receive alerts when they are available to chat. Alerts can sent to users via email, Facebook Message or SMS.

A user’s friends need not register for Chat Alert in order for the app to work and a single alert will be sent per friend who logs into chat. Users may also customize these alerts within the app itself.

Unless one is logged into chat, there is no way of telling when a friend becomes available to instant message with. Even when logged in, it’s easy to miss someone appearing in the buddy list. Given that users often have hundreds of friends, constantly logging in and out of chat and scrolling to see who’s online just to find a specific friend is inefficient. While only a niche of users may require its services, Chat Alert fulfills its purpose effectively.

Steve Jobs’ Community Page topped our list of the fastest growing Facebook Pages by Likes this week, followed by movies, music and football (soccer) Pages. Regulars like Angry Birds and Facebook filled out our rankings of the 20 Pages that grew the most this past week.

We compile these lists with our PageData tool, which tracks Page growth across Facebook.

	Name	Likes	Daily Growth	Weekly Growth
1.	Steve Jobs	1,255,886	+26,845	+937,055
2.	楊丞琳 Rainie Yang	910,296	+487	+876,981
3.	Enrique Iglesias	23,300,362	+103,260	+733,502
4.	Titanic	8,219,585	+33,958	+711,711
5.	Jab We Met	795,627	+2,551	+506,121
6.	Luciano Huck	2,536,766	+90,654	+455,798
7.	Titanic	13,486,119	+57,296	+409,479
8.	Selena	346,624	+2,446	+341,698
9.	facebook realesed the new Dislike Button™! Add it Now!! not a fake!	445,351	0	+333,025
10.	Chocolat	370,306	+1,181	+321,342
11.	Facebook	53,823,014	+50,210	+317,975
12.	Louis Vuitton	3,823,845	+27,862	+306,376
13.	Angry Birds	8,447,520	+48,050	+297,647
14.	Te Quiero	929,310	+21,523	+286,846
15.	ChatVibes	2,046,112	+33,799	+282,513
16.	Adele	6,631,507	+52,510	+271,810
17.	FC Barcelona	21,254,697	+39,114	+264,194
18.	Harry Potter	35,521,307	+41,522	+263,319
19.	Leo Messi	25,712,765	+33,740	+259,546
20.	Cristiano Ronaldo	34,881,638	+37,105	+249,389

Steve Jobs’ Community Page grew by 937,100 Likes this week to 1.2 million, in light of the Apple CEO’s death.

Music Pages on the list this week included Taiwanese singer  楊丞琳 Rainie Yang with 877,000 Likes to 910,300 Likes, a Page consolidation it appeared. Enrique Iglesias’ Page grew by 733,500 Likes to pass 23.3 million; he’s on tour and has been promoting a CityVille integration. Selena’s Page grew by 341,700 Likes to 346,600; the Community Page’s growth appeared to be a consolidation. Adele’s Page grew by 271,800 Likes to 6.6 million after she was nominated for some awards then cancelled her U.S. tour.

Movies on the list included “Titanic” with 711,100 Likes to reach 8.2 million as part of a consolidation, the Hindi romantic comedy “Jab We Met” with 506,100 Likes to 795,600, “Titanic” Community Page with 409,500 Likes to 13.4 million, “Chocolat” with 321,300 Likes and “Harry Potter” with 263,300 Likes to 35.5 million while promoting Halloween costumes of the movie characters.

Other Pages on the list included Tv personality Luciano Huck whose Page grew by 455,800 Likes to 2.5 million by posting plenty of updates and photos with celebrities. Then  facebook realesed the new Dislike Button™! Add it Now!! not a fake! grew by 333,000 to 445,400. Facebook’s Page grew by 318,000 to 53.8 million. Louis Vuitton’s Page grew by 306,400 Likes to 3.8 million after the company heavily promoted its new collection with livestream video and photos. Angry Birds grew by 297,700 Likes to 8.4 million and the Spanish Page Te Quiero grew by 286,800 to 929,300 with a landing tab with dozens of Like buttons promising access to a video. Finally, ChatVibes grew by 282,500 Likes to pass 2 million.

Football (soccer) Pages rounded out the list with FC Barcelona and 264,200 Likes to reach 21.2 million, Leo Messi with 259,600 Likes to 25.7 million and Cristiano Ronaldo with 249,400 Likes to 24.8 million. The Pages all included frequent updates on games and lots of photos.

Several developers released new Facebook-integrated mobile web apps today to coincide with the launch of Facebook’s mobile application platform. The Huffington Post, Flixster, AudioVroom and others provide an early showcase of the potential of the platform, including the ability to integrate with a mobile device’s GPS, media player, audio output, and more.

While less full-featured than Facebook web apps and slower than native smartphone apps, these third-party Facebook mobile platform apps demonstrate how lightweight experiences built on top of the social graph can provide utility.

Here’s how four of the utility app mobile platform launch partners are integrating social and native phone features into their mobile Facebook apps:

HuffPost for Facebook- The Huffington Post’s news reader mobile web app shows a iOS hardware access request to “use your current location”, which allows it surface local news from its Patch network in a “Nearby” tab. This feature will make it especially useful those who want to learn about their surroundings without visiting a dedicated local news site. By pulling a user’s interests and friends, HuffPost can also provide  recommendations of articles that friends are reading, Liking, commenting on, or that relate to one’s Likes.

Flixster – This movie reviews Facebook mobile app lets users select to watch film trailers which are instantly opened in the iPhone’s QuickTime player. The app makes it easy to find out what’s in theaters, watch trailers to determine what to see, and then share plans with friends. Flixster also has a native iPhone app so in some cases it will launch that app if installed or open the App Store to download it.

BranchOut – The Facebook canvas app for professional networking now also has a mobile platform version. Streamlined to promote real-time activity, the app defaults to its status update publisher that lets users post simple text updates with those they’ve established BranchOut connections to. This differs significantly from the web app which starts by showing users job opportunities and other more complex options.

AudioVroom- This mobile music app creates a streaming radio station based on a user’s Facebook Likes. Music is output directly through a mobile device’s speakers or headphone jack. For those who want mobile streaming radio but don’t want to spend time teaching Pandora their preferences may enjoy AudioVroom.

Facebook doesn’t yet allow mobile apps to integrate with the Open Graph. It says it will soon, though, so mobile platform apps will then be able to publish activity to the Timeline and Ticker in order to attract new users.

It will take time for developers to realize the true strengths of Facebook’s mobile platform and see what resonates with users in this new medium. It will need polish in the form of tools and documentation if Facebook wants developers to choose it instead of or as a complement to building native apps for iOS or Android.

If Facebook can help guide its launch partners to create unique experiences that show off its deep ties with the social graph, it could convince more utility app developers to experiment with its mobile platform.

Facebook for iPhone users now have access to all the new features for in the official Facebook for iPad app that launched this morning. Now available in the App Store, the 4.0 update includes a major redesign of the navigation system that facilitates quick switching between features, and the ability to access third-party mobile apps.

The new features can also be found on Facebook’s mobile sites m.facebook.com and touch.facebook.com, which can both be accessed from Android phones that have yet to receive native Facebook app update with the lastest changes.

The update to Facebook for iPhone’s 91 million monthly active users and 51 million daily active users gives developers a huge new distribution channel for their mobile web and iPhone apps.

One of the worst things about the old Facebook for iPhone app was the grid screen navigation. If users wanted to switch between in-house Facebook apps such as the news feed, Photos, Messages, and notifications, they had to exit their currently used app to the grid screen, then dive back into another app.

This process was both cumbersome and sometimes caused users to lose their place — something especially annoying when one went to look for new Messages or notifications, saw they had none, and wanted to return to the previously used feature. The slowness of switching apps through the grid screen contributed to Facebook spinning out Messages as a standalone app, and preparing a dedicated native Photos app.

Facebook for iPhone 4.0 reduces the friction of app switching through a slide-out navigation menu that is accessible from any screen and houses all in-house and third-party app bookmarks. Users can open the navigation menu, but then easily close it to resume their previous activity.

Similarly, a floating top navigation bar gives persistent access to Messages, notifications, and requests. When their icons are clicked, an overlaid screen slides up from the bottom and slides back down revealing the previously used app when a user is done.

The navigation menu also houses a revamped search feature from which users can find friends, Pages, apps, Groups, Events, or any other Facebook property. It replaces the tabbed search that clumsily required users to choose what they were searching for first, and didn’t include live links to apps.

When users click on the bookmark, search result, or news feed link for a native iPhone app, that app is instantly launched if already installed, or the App Store is loaded so users can download it. Bookmarks to web apps on Facebook’s new mobile app platform are launched within Facebook for iPhone’s internal browser, and users merely need to confirm their login — they don’t have to reenter their username or password.

Despite Facebook confirming with us that it would remove the Places check-in feed from its smartphone apps, users can still see the locations of friends through a renamed in-house app called Nearby. As before, users can view the checkins of friends as a feed or as photos on a map, as well as add their own check-ins.

The app does lack some of Facebook.com’s newest features. There’s no way to subscribe to someone’s public updates or edit your Friend Lists or Smart Lists. Facebook has also removed the ability to filter the news feed by Friend Lists, which previously allowed users to select to only see updates from a subset of friends. Hopefully these features will be integrated soon.

Facebook for iPhone hasn’t received such a major redesign since its launch years ago. At first, some users will surely be grumpy about having to relearn how to navigate the app. With time, though, we believe users will grow to appreciate the streamlined navigation and ability to access their web and native apps. By becoming an app portal and reducing navigation fatigue, Facebook for iPhone’s 100 million MAU milestone could be right around the corner.

Update 10/13/2011: Bugs in Facebook for iPhone 4.0 caused it to fail to load properly once installed. Facebook has since released 4.0.1 and 4.0.2 updates to fix these issues. Delete, re-download, and reinstall the app if you’re experiencing crashes or it fails to load.

In the release notes of Facebook for iPhone 4.0.1, Facebook explained “Notice to Users Upgrading from an older version: If you’re having trouble starting the app after the upgrade, please delete and reinstall it- this has been confirmed to solve the issue. The update fixes an issue that was causing the app to hang or crash for some users when upgrading from an older version.”

Facebook finally unveiled its long-awaited effort to help mobile developers market their native and HTML5-based apps through its platform today. iOS developers will get to take advantage of bookmarks, requests and the news feed in the same way that Facebook canvas developers do.

The interesting parts of today’s launch are:

Facebook is playing nice with Apple on viral distribution for native iOS apps, not just HTML5-based ones: If a developer wants to distribute a native application, Facebook’s notifications will send prospective users to the iTunes app store.

So Facebook is not pressuring developers to build HTML5 apps in order to use its viral channels. This is a big deal because the HTML5-requirement was perceived as a hurdle for adoption of Facebook’s mobile platform. Both indie and mid-size developers have difficulty splitting their resources between building natively and on HTML5. Furthermore, there’s still a noticeable performance disparity between native and HTML5 applications — especially with games, which are the largest revenue driver on both platforms. It’s unclear if Facebook will get affiliate revenue for the downloads it drives of paid apps.

Parallel viral channels on Android will be coming soon. There’s no official date though.

Facebook Credits have arrived for mobile web apps (as was widely anticipated): HTML5 developers that want to use Credits as their payment mechanism must use it exclusively. Native iOS apps have to use Apple’s payment system, however. This split in payments between web-based and native apps is expected given that Apple is unlikely to give up revenue from in-app payments and paid downloads.

For more analysis and a rundown of key viral channels for developers, continue reading on Inside Mobile Apps

Facebook has just released its official iPad app. The tablet device was unveiled in January 2010, but development and negotiations with Apple stalled the release of Facebook’s app until now. Facebook for iPad is now available in App Store.

A slide-out navigation bar will allow users to briskly move between the app’s many features. Persistent access to notifications, messages, and requests means users can check for new alerts without having to losing their place as they do with Facebook for iPhone’s dedicated navigation grid screen. Other features include multi-conversation Chat and a full-screen photo browser.

With the iPad app available, Facebook today also announced the launch of its mobile application platform, which you can read more about here. Users will be able to access third-party apps and games from the official Facebook for iPad app, with bookmarks opening previously installed native apps or leading to the App Store where users can download them.

Users have been requesting an official Facebook app since the tablet device’s launch. The developer of the Facebook for iPad app left the company late last month, citing frustration that the app had been ready for so long but not shipped due to stalled negotiations with Apple. The issues were likely surrounding how the iPad would act as a portal to third-party apps.

Apple was likely fighting for bookmarks to open native apps. Facebook wanted them to lead to HTML5 web apps where it could earn revenue from in-app purchases made using Facebook Credits. In the meantime, users have had to use Facebook for iPhone on their iPad, which didn’t provide an experience optimized for the tablet’s screen size.

Alternatively, they could use third-party Facebook for iPad apps, some of which grew to support over one million daily active users. Developers of these apps have been scrambling to differentiate themselves in anticipation of the official Facebook for iPad app launch.

We reviewed much of the iPad app’s functionality in July when it leaked as part of a Facebook for iPhone software update. Here’s a summary of the app’s design and features:

Slide-Out Navigation – Users can slide out a navigation menu from the left sidebar to switch between core in-house apps. Notifications, Requests, and Messages can be accessed from the top of every screen via overlaid drop-downs.

Multi-Conversation Chat – A two-pane interface lets users select between conversations on the left and send instant messages from the right. The Chat buddy list can be revealed while using other features so users can quickly check to see if a friend is online.

Full-Screen Photo Browsing – Photos can be viewed and browsed full-screen on the iPad. A thin, revealable photo strip at the bottom of the screen lets users quickly scroll back and forth within an album or feed. Gestures permit zooming, and users can also record HD video or watch it in-line from the news feed.

Mobile App Access – From the navigation menu, users will be able to access bookmarks to open Facebook and native iPad apps they’ve already installed. Users can also search for new apps or discover them through friends. When uninstalled apps are clicked, Facebook for iPad will open the Apple App Store or the app’s web interface.

Third-party Facebook iPad app traffic may plummet, but developers of these apps knew it was only a matter of time. The rest of the development community has just gained a powerful new channel through which users can discover and access their apps.

Users have finally been granted their wish of an official Facebook for iPad app. . There are many times when users want a richer Facebook experience than available from their phones, but they don’t want to have to lug around their laptop or return to their desk. The iPad app’s laidback experience may drive users to spend more time on Facebook while relaxing on their couch or traveling.