Photos Posted by Facebook Pages Now Appear Larger

In the first step to giving Pages the many enhancements already recently made to user profiles, photos posted by Pages will now appear larger on their walls. They can appear up to four times larger than before. Facebook began showing user photos at this larger size late last month, which made Page photos look small in comparison. This may have reduced news feed engagement with Page photos, to the dismay of brands.

Facebook said the enlarged photos “make Facebook Pages more consistent with recent changes made to the site”. This could signal that Timeline, the flashy redesign that is currently only available for user profiles, may eventually be brought to Pages as well in the name of consistency. Page admins have been eager for news about Timeline for Pages because the redesign would give them more flexibility with branding and content curation — which would in turn drive more engagement.

Now if Pages publish a single photo, it will be shown at the increased size. If they post an album, Facebook will determine the most popular photo in the album according to Likes, comments, and clicks, and show that photo at the increased size. Up to two additional photos from the album may appear beside in the news feed story about the album upload. It appears that the change has been applied retroactively to increase the size of photos published by Pages in the past.

The larger size will make Page photos more noticeable, and therefore may draw more clicks, Likes, and comments. By giving Page photos the same amount of feed real estate as user photos, they’ll be able to better compete with social content for attention Photo posts are a core way that Pages attract visits and secure reshares that help them gain fans, and this change should make them even more effective.

Facebook launched a major redesign of the user profile in December of last year, adding a photostrip above the wall and swapping in a left sidebar navigation menu for tabs. Three months later these changes were brought to Pages in an effort to provide a consistent browsing experience where core functional design elements are in the same place across different types of Facebook products.

In this most recent instance of a major design overhaul, the change to Pages comes just a couple weeks after the introduction of the larger feed photos published by users. This bodes well for Page admins hoping the profile Timeline will be added to Pages soon. Once Timeline is fully rolled out and users are given time to adjust, Facebook may extend it to Pages in adherence to its consistent design philosophy.

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5 Responses to “Photos Posted by Facebook Pages Now Appear Larger”

  1. Photos on Facebook Pages Receive an Update says:

    [...] Inside Facebook, Image credit: [...]

  2. A 5 minute overview of 8 new Facebook changes | The Social Skinny says:

    [...] Everyone loves a good whinge about annoying and largely uncommunicated Facebook changes, but this one is actually pretty good, and kinda obvious. Photos are typically one of the most popular content types Pages can post, so it stands to reason it might help engagement levels even further if the picture is super-sized so more people will pay attention. Facebook have experienced this epiphany and granted all us Page admins our Christmas present early, with pictures now posted as big, unavoidable images on our Pages. Hurrah! Read more: [...]

  3. 2012 is the year of visual storytelling | Justin Case You Were Wondering says:

    [...] Back in college, I had a journalism professor who said we weren’t just writers. We had to be storytellers. Talk about someone being ahead of their time. What’s interesting is that visual storytelling isn’t something that we heard about a lot in the past from the pundits before it emerged on the scene like gangbusters this year. If you think about it, Facebook actually started this trend last year around F8 by increasing the size of the photos we regularly upload to the platform and making them four times larger than they were before. [...]

  4. All Things WOM » Blog Archive » If Content is King, Visuals are his Queen says:

    [...] visual platforms like Pinterest and Instagram, even Facebook has introduced larger images to foster visual experiences – signals the opportunity for social and word of mouth practitioners to embrace visual elements in [...]

  5. If Content is King, Visuals are His Queen - Spredfast says:

    [...] visual platforms like Pinterest and Instagram, even Facebook has introduced larger images to foster visual experiences  – signals the opportunity for social and word-of-mouth-practitioners to embrace visual [...]

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