Facebook Discontinues Official Mp3 Music Player, Pushes Users to Streaming Partners

Facebook has begun alerting Page admins that the official Music Player app it developed years ago will no longer be available after today. The app allowed Page admins to upload an MP3 and add track information, and the song would then be shared to the news feed where it could be streamed in-line. The same app seems to power the ability for users to post songs to the news feed by adding the URLs of MP3s to the publisher.

Facebook says “The Facebook Music Player app is being replaced with better ways to incorporate music on your Page”, and a Help Center entry then encourages users and admins to post music videos instead of songs and use third-party apps. Facebook could be developing its own basic Page tab application to allow musicians to share music. Alternatively, it may be trying to avoid copyright issues and clear the way for third-party music sharing apps including Spotify and RootMusic’s BandPage.

The notice of the removal of the Music Player app starting October 31 is appearing at the top of Pages to their admins. It follows similar alerts about Facebook discontinuing the Discussions and Reviews Page tab apps. In those cases it also said new tools are coming but that for now Pages should use their wall as a forum and host for reviews.

Promoting Third-Party Music Page Tab Apps

Facebook does not currently offer its own Page tab app for permanently hosting streaming music, and rather allows third-party developers such as RootMusic, ReverbNation, and Bandcamp to provide musician profile apps. These apps have grown popular as bands flee the deteriorating Myspace Music for Facebook.

While these services let artists share their songs for in-line news feed streaming, they are more complex and take more time to set up than Music Player. Facebook could introduce a lightweight tab app replacement for Music Player’s 5,000 monthly active users, or simply leave that problem for third-parties to solve.

If Facebook does prevent MP3 files from being shared and played through the news feed, users could comply with Facebook’s request to share videos instead, which don’t have the same copyright issues as they’re generally hosted on services such as YouTube that scan for unlicensed usage of songs. Still, it could disrupt behavior of independent musicians who hosted MP3s themselves and wanted to share them with their Facebook friends without setting up a Page or video service account.

Favoring Streaming Music Partners Over MP3s

At f8, Facebook announced partnerships with music services Spotify, Rdio, and more to allow listening activity of Facebook users to be published to their profiles and the news feeds of their friends. When users click links in these stories, the corresponding music app launches to play a song.

As part of these partnerships, Facebook may be trying to move users away from MP3 files that are commonly used to illegally share music. It could be seen as violating copyright by by hosting MP3 files uploaded to Music Player.

By discontinuing Music Player, Facebook can push to find the song they wanted to share on Spotify or another service and share it that way. This could please partners, but also aid Facebook if it ever starts allowing users to buy subscriptions to paid streaming services with Facebook Credits from which it takes a 30% tax.

In the end, Facebook may have seen little need to continue supporting the Music Player app. There are better Page tab apps available from third-parties, it competed with Facebook’s music partners, and it presented copyright infringement risks.

We’re awaiting a response from Facebook regarding whether  it is developing its own music Page tab app and whether MP3 URLs will still be allowed to be shared to the news feed and streamed in-line. We’ll update this article with the company’s response.

[Image Credit: Chris J Politzki]

Featured Facebook Campaigns: Street King, Realtors, Gray Line, MassMutual and Farmers Insurance

Charity and contests characterized most of the campaigns on our list this week. An interesting combination of celebrity and charity pushed Street King’s growth this week, then realtors in California are trying to promote the importance of their services in that depressed real estate market. A New York tourism company took advantage of Halloween to promote its tour services, MassMutual promotes life insurance with a video campaign and Farmers Insurance enters into its fourth partnership with Zynga.

Below is an excerpt of this week’s full Featured Facebook Campaigns entry in the Facebook Marketing Bible, which also includes detailed breakdowns of over 100 other Facebook marketing campaigns by top-performing brands and other organization on Facebook.

Street King’s Viral Charity Campaign

Goal: Page Growth, Charity, Network Exposure, Brand Loyalty, Engagement, Product Purchase

Method: Street King is an energy drink from rapper 50 Cent that is also involved in a campaign for the United Nations World Food Programme to provide meals to hungry children. With the purchase of every drink, the company donates a meal.

Core Mechanic: The campaign tightly integrates a celebrity, product, and charity. Engagement has been very high, with news feed posts — that include vulgarity and appear to be written by 50 Cent himself — garners thousands, sometimes tens of thousands of Likes and hundreds of comments. The original goal was to award the United Nations World Food Programme one meal for every Page Like on Facebook to reach million; when the Page came short, 50 Cent donated the difference to feed a million children anyway.

The goal of Street King is to feed a billion children in five years, and the company just launched in September. A star-studded commercial with a parody of “The Hangover” starring Mike Tyson, 50 Cent and boxer Floyd Mayweather was also released as part of the campaign.

Whereas we’ve seen campaigns use Likes as a motivator for charity or product purchase, combining the two and then throwing in celebrity has managed to produce enviable Page growth and exposure for this new product.

Impact: In the past month the Page has grown from tens of thousands to 454,400 Likes, according to PageData. The promotion also has fans talking, primarily because of the fun, celebrity-studded video one might suppose, as the Page recently showed that more than 200,000 people were talking about the product.

Gray Line’s Spooktacular Mystery Contest

Goal: Engagement, Network Exposure

Method: Gray Line New York is a double-decker bus and motorcoach tourism company that launched a Halloween-themed contest on its Facebook Page to give away four tickets to its New York Night Tour.

Core Mechanic: The company posted the contest to its Facebook Page, but posted a link to its Tumblr account with the rules, then asked entrants to go back to the Facebook Page to post the trivia answers that count as an entry.

Impact: The contest was not streamlined and required no Liking of the Page so there appeared to be only a handful of entrants. Entry was pretty complicated: users have to read the rules on a blog, then go back to the post to comment their answers. Ultimately, it would have been more successful if it were Like-gated and if made easier by being held entirely on the Facebook platform. The Page is at 1,300 Likes

Want to learn how top brands are designing their Facebook marketing campaigns? See the Facebook Marketing Bible for detailed breakdowns of hundreds of Featured Campaigns by top-performing brands and businesses on Facebook.

More Details on Inside Social Apps 2012 – February 8th and 9th in San Francisco

February 8 – 9, 2012 | San Francisco

 

Inside Social Apps is coming back to San Francisco in 2012! We are proud to announce our third conference on the future of monetization on social and mobile platforms. On February 8-9, 2012, leaders will share their insights on the key uncertainties, and new opportunities, facing social and mobile apps and games in 2012.

If you’re considering attending Inside Social Apps 2012, take advantage of early registration pricing and sign up now. Space will be limited, and last year’s conference sold out well before the event.

A limited set of tickets are available at the Early Announcement price of $199. This price will be good through tomorrow, Tuesday November 1st only, so we encourage you to register now.

Who’s Speaking?

We’re honored to present the following 19 confirmed speakers at Inside Social Apps 2012:

Daniel Terry
Co-founder & CEO, Pocket Gems
Perry Tam
CEO, Storm8
Paul Bettner
GM, Zynga With Friends
Kevin Chou
Co-founder and CEO, Kabam
Michael Lazerow
CEO, Buddy Media
Simon Mansell
CEO, TBG Digital
Anil Dharni
Co-founder, Funzio; Founder, Storm8
Mike Sego
CEO, Gaia Interactive
Tim Chang
Managing Director, Mayfield Fund
Micah Adler
Founder & CEO, Fiksu
Arjun Sethi
CEO, 6waves Lolapps
Brenda Garno
COO & Game Designer, Loot Drop
Bill Jackson
Creative Director, CastleVille, Zynga
Hussein Fazal
CEO & Co-founder, AdParlor
Mihir Shah
President & CEO, TapJoy
Lisa Marino
CEO, RockYou
Rick Thompson
Co-Founder, Playdom, and Investor
Peter Farago
VP Marketing, Flurry
Atul Bagga
Senior Analyst – Video Games & China Internet, Lazard Capital Markets

Keep an eye on InsideSocialApps.com for more information, as we’ll continue to announce additions to our 2012 speaker list in the weeks to come.

Registration

There is very limited $199 Early Registration pricing for the full 2-day conference pass for Inside Social Apps 2012, available until November 2 only.

Previous Inside Social Apps conferences have sold out in advance of event day, so we strongly encourage you to register now.

About Inside Social Apps

Inside Social Apps 2012 will explore new opportunities, as well as emerging risks, in the development, distribution and monetization of social and mobile applications. Inside Social Apps 2012 will span February 8 – 9, and will bring together the world’s leading social and mobile developers and investors for critical discussion and analysis.

Social applications first made their splash in the US in 2007, and have now evolved into a global media ecosystem. Today’s social and mobile apps comprise a profitable multi-billion dollar industry, characterized by vibrant investment activity and newly emerging opportunities on mobile platforms.

Inside Social Apps is Inside Network’s content-focused conference series that investigates the latest trends and challenges for social and mobile applications and the companies that bring them to market.

Past Inside Social Apps events have seen sold out well before conference day, so we strongly encourage you to register early.

A full agenda will be announced shortly. Keep an eye on Inside Social Apps for more information.

Registration

We have made available a limited number of tickets at special $199 Early Registration pricing, and we strongly encourage you to register now.

From all of us at Inside Network, we look forward to seeing you on February 8 and 9 in San Francisco!

Birthdays, Page Tabs, Band Apps, Scribd, Cupid and Skype on This Week’s Top 20 Growing Facebook Apps by MAU

A birthday application topped our list of the fastest growing by monthly active users this week, followed by a half dozen Page tab apps, a pair of band apps, Scribd, Cupid, Skype and a profile banner app were also on the list. The titles on our list gained the most MAU of any apps on the platform, growing from between 400,000 and 1.1 million MAU, based on AppData, our data tracking service covering traffic growth for apps on Facebook.

Top Gainers This Week

Name MAU Gain Gain,%
1.  MyCalendar – Birthdays 20,100,000 +1,100,000 +6%
2.  Pagemodo Custom Welcome Tab 8,000,000 +1,000,000 +14%
3.  Scribd 11,300,000 +1,000,000 +10%
4.  Zynga Game Bar 3,500,000 +900,000 +35%
5.  Mafia Wars 2 12,200,000 +837,909 +40,072%
6.  Static Iframe Tab 15,900,000 +800,000 +5%
7.  Wildfire’s iFrames for Pages 9,000,000 +700,000 +8%
8.  Welcome tab app for Pages 11,800,000 +700,000 +6%
9.  Banner de perfil en espagnol 2,000,000 +600,000 +43%
10.  BandPage by RootMusic 28,500,000 +600,000 +2%
11.  Texas HoldEm Poker 29,800,000 +600,000 +2%
12.  Bubble Witch Saga 5,600,000 +566,980 +20%
13.  Band Profile: Profile Pages for Musicians 13,100,000 +500,000 +4%
14.  Ravenskye City 4,300,000 +442,220 +1,592%
15.  Welcome 3,600,000 +400,000 +13%
16.  Iwipa Website: HTML + iframe + FBML 17,200,000 +400,000 +2%
17.  Social Empires 4,300,000 +400,000 +10%
18.  Cupid 3,600,000 +400,000 +13%
19.  Skype 6,900,000 +400,000 +6%
20.  開心水族箱 3,800,000 +400,000 +12%

MyCalendar – Birthdays topped our list this week, growing 1.1 million MAU, and surpassing 20 million total. The app asks users to first invite their friends to use it before being able to add their birthdays to a customized calendar.

Then there were a half dozen Page tab apps on our list. Pagemodo Custom Welcome Tab grew 1 million MAU, Static Iframe Tab by 800,000 MAU, Wildfire’s iFrames for Pages by 700,000 MAU, Welcome tab app for Pages by 700,000 MAU, Welcome by 400,000 MAU and Iwipa Website: HTML + iframe + FBML by 400,000 MAU.

Band apps on the list included BandPage by RootMusic, which grew by 600,000 MAU and Band Profile: Profile Pages for Musicians by 500,000 MAU.

Finally there was Scribd with 1 million MAU, photo profile banner app Banner de perfil en espagnol by 600,000 MAU, dating app Cupid by 400,000 MAU and Skype by 400,000 MAU.

All data in this post comes from our traffic tracking service, AppData. Stay tuned for our look at the top weekly gainers by daily active users on Wednesday, and the top emerging apps on Friday.

This Week’s Headlines From Across Inside Network

A roundup of all the news Inside Network brought you between October 24th and 29th.

Inside Mobile Apps

Tracking the convergence of mobile apps, social platforms and virtual goods. 

Monday, October 24th:

Tuesday, October 25th:

Wednesday, October 26th:

Thursday, October 27th:

Friday, October 28th:

Saturday, October 29th:

Inside Social Games

Covering all the latest developments at the intersection of games and social platforms.

Monday, October 24th:

Tuesday, October 25th:

Wednesday, October 26th:

Thursday, October 27th:

Friday, October 28th:

Saturday, October 29th:

Inside Facebook

Tracking Facebook and the Facebook platform for developers and marketers.

Monday, October 24th:

Tuesday, October 25th:

Wednesday, October 26th:

Thursday, October 27th:

Friday, October 28th:

Saturday, October 29th:

New This Week on the Inside Network Job Board: Acquinity Interactive, Jelli, CrowdStar and More

The Inside Network Job Board is dedicated to providing you with the best job opportunities across social and mobile application platforms.

Here are this week’s highlights from the Inside Network Job Board, including positions at King.comAcquinity Interactive, LiveWorld, CrowdStarJelliNatural Motion GamesLolappsngmoco :) and Checkpoint Studios.

Listings on the Inside Network Job Board are distributed to readers of Inside Social Games, Inside Facebook and Inside Mobile Apps through regular posts and widgets on the sites. Your open positions are being seen by the leading developers, product managers, marketers, designers, and executives in the Facebook Platform and social gaming industry today.

Facebook Roundup: DC Hires, Fellowship Expansion, Patents, Beluga, and More

Facebook Hires 3 DC Staffers – Facebook announced the hiring of Director of Privacy Erin Egan and Director of Public Policy Louisa Terrell, and Manager of Public Policy Chris Herndon.

Facebook Fellowship Prog Expands - Facebook Engineer Sanjeev Kumar wrote a note this week explaining that the  2012-2013 Facebook Fellowship application is now available and the company has doubled the number of slots to 10. Of interest was that he noted that the company is “increasing focus in ‘systems’ areas (Compilers, Databases, Distributed Computing, Fault Tolerance, and Networking)” because this is the direction in which the company may grow.

Patent Lawyer Targets Facebook – Prominent patent attorney John Desmarais recently filed a suit against Facebook that alleges the company infringes on a series of patents for “publishing voice and fax messages on the Internet.” This is the same attorney who, in 2007, won $1.5 billion in a verdict against Microsoft.

Messaging Service Beluga to Close Down - Beluga, which was acquired by Facebook in March, is set to shutter starting November 11 and all messages will be deleted December 15.

23% of Companies Offer Facebook Support – Research company MarketTools published a study recently finding that 23% of companies provide customer service via Facebook and only 12% via Twitter.

App Provides COPD Test - The COPD Alliance published an app on its Page in the name of COPD Awareness Month in November. It is a disease that’s the fourth leading cause of death in the U.S., and the app tests users for their susceptability to the disease.

Zooppa Releases Crowdsource App – Zooppa announced a Facebook version of its crowdsourcing advertising service, allowing brands to post creative briefs, allow members to shoot commercials for them and then receive submissions via Facebook.

Messages Could Contain Malicious Attachements – Security researcher Nathan Powell blogged about a specific way Facebook Messages can be used to transmit malicious executable files, though Facebook normally doesn’t allow .exe files to be attached to Messages. Facebook’s Security Manager Ryan McGeehan downplayed the threat, noting that this kind of attack would require “an additional layer of social engineering.”

BrightEdge Releases S3 – BrightEdge, the social management platform announced a new integration of its platform this week, BrightEdge S3. One new feature of interest is the social site audit, which promises a tight web integration with Facebook, specific to Open Graph compliance.

Facebook’s Hybrid News Feed May Be Helping Big Brands, Hurting Local Businesses

Initial analysis of the Facebook’s move from a two-tab news feed to a single hybrid news feed showed Page posts receiving fewer impressions but more Likes and comments — overall a positive change. However, new stats from Page analytics vendor EdgeRank Checker a month after the changes show that while popular Pages with over 100,000 fans may be receiving 27.8% more engagement, small Pages with less than 5,000 fans may receiving equal Likes and comments than before, and those with under 1,000 fans have seen engagement drop 11.6%.

Facebook’s news feed visibility algorithm may be rewarding Pages with high fan counts — including those of big brands. This is because these Pages have essentially been endorsed by hundreds of thousands of users and have more to lose, and therefore may be more likely to publish high quality content. However, the hybrid news feed may make it difficult for newer Pages and those of local businesses to grow organically, increasing their need for paid Facebook ads.

EdgeRank Checker’s data is based on sample of over 600 Pages that have used its service, not just any random Pages. This means these stats are for Pages that have some serious interest in the performance of their Facebook Page. The data isn’t likely to be distorted by Pages with low fan counts that aren’t really trying to produce good content.

We analyzed an EdgeRank Checker released a study two weeks after the news feed changes that showed that show comments up 21%, Likes up 9%, and impressions down 25% on average for Pages across sizes. Now a month after the changes the trends are similar, with comments up 14%, Likes up 16%, and impression down 22%. However, Pages of different sizes show different trends and outliers can skew these averages.

To show what’s happening to the average Page, EdgeRank Checker looked to see what percentage of all Pages grew or shrunk in each of these stats. It found that most Pages were receiving fewer impressions, but that an equal number of Pages were losing and gain Likes and comments. This meant some Pages that were receiving many more Likes and comments were making the average data look for positive than it really is.

As there are many more Pages with low fan counts than those with high fan counts, EdgeRank Checker looked at the median size Page and found some unsettling stats, along with a 24% drop in impressions, Likes were down 15% and comments were down 20%. If the average across all Page sizes was positive but these stats for the median size Page were so negative, fan count must be a contributing variable.

It turns out that the changes have aided popular Pages but hindered unpopular Pages. For Pages of different sizes, here is the average change in the volume of Likes and comments per post:

  • Over 100,000 Fans – Up 27.8%
  • 10,000 – 100,000 Fans – Up 8.76%
  • 5,000 – 10,000 Fans – Up 3.96%
  • 1,000 – 5,000 Fans – Up 1.73%
  • Less than 1,000 Fans – Down 11.64%

Most major brands tend to have at least 10,000 fans, so this may come as good news — they’re receiving a lot more Likes and comments. However, fledgling brands and local businesses than only appeal to a limited audience may find they’re receiving fewer impressions and engagement. This reduces return on their Facebook marketing investment and make their posts less likely to be reshared, a core way of organically growing their fan counts.

In reality, Facebook’s news feed visibility algorithm was likely tweaked to show users higher quality content, and this reduction in engagement is the unfortunate repercussion for some Pages. Facebook probably wasn’t trying to punish smaller businesses and other types of Pages, its just that smaller Pages are less likely to be devoting as many resources to creating and publishing compelling news feed posts.

If Facebook won’t make the posts of smaller brands and local business more visible to their existing fans until the accumulate more fans, these Pages may need to jump-start their Facebook marketing with paid advertising campaigns. In this way, Facebook is rewarding high quality content producers, but also getting smaller businesses hooked on Facebook ads that it can continue to sell to them as they grow.

Facebook Growing Up, Focusing on Infrastructure Efficiency and Security

Facebook is showing new signs of maturity and a willingness to tackle tough, unsexy problems. In the last few days it’s made four announcements around hardware efficiency and cybersecurity: the opening of a self-cooling server farm in the Arctic, the launch of its Open Compute foundation for infrastructure open sourcing, details on its Facebook Immune System for thwarting hackers and spammers, and the release of new login security features for users.

Even though Facebook is a fail fast-style startup run by a young CEO, it’s concentrating on stability. This means reducing both server costs and the vulnerability of the user experience to malicious parties trying to exploit it. As the company heads towards an IPO, these long term efforts could bolster confidence in potential investors.

Facebook stepped up efforts to create cheap, environmentally friendly data centers today with the announcement of plans to build a new server farm in Luleå, Sweden. Just south of the Arctic Circle, the area is cold enough that no air conditioning will be required to cool the 11 football fields-worth of servers, reports The Telegraph. The site was specifically chosen because of its proximity to hydroelectric dams on the Lule River and the prevalence of fibre optic cable in the region

With no cooling costs, low-cost energy to power the servers, and high data transfer speeds means that the Luleå Data Center will be even more efficient than Facebook’s stateside Prineville, OR and Rutherford, NC centers. Facebook’s willingness to scout so far from home for a location shows its global orientation.

Facebook launched the Open Compute Project in April to open source server and data center designs in hopes of improving efficiency for itself and all other data-heavy companies. It could also be designed to reduce the competitive advantage of companies such as Google that don’t reveal their designs. Now Facebook has formed a non-profit foundation to run the project. Partners include Microsoft, Goldman Sachs, Intel, Baidu, and Mozilla.

By spearheading the open source project, Facebook intends to cull innovation from around the world to make sure its hardware is efficient as possible without tackling the research and associated costs all on its own. This will allow it to focus resources elsewhere so it can retain its efficiency and small headcount.

Less than 0.5% of Facebook users experience spam each day in part thanks the the Facebook Immune System. The defense system, run by a 30- person security team, is designed to weed out spam and malicious links. It analyzes up to 650,000 user actions per second and 2 trillion link clicks per day, the company recently revealed to New Scientist. Though it may temporarily annoy users, new stats show that Facebook blocks 220 million malicious actions and 250,000 to 600,000 accounts a day to keep threats from spreading.

In case a user’s account is hacked, Facebook is providing more ways for them to regain access. These include Social Authentication that lets users identify friends in photos to prove they’re an account owner, and the Trusted Friends feature announced this week, that sends an access code to a locked out user’s closest friends who can share it with them so they can login again.

These security features on the front and back end keep users from having the terrible experience of a sustained loss of access to their account that can push them and the friends they complain to away from Facebook. In the future, the combination of security precautions and Facebook’s 300-person security and safety team could help it fend off massive attacks that could disrupt service and shake faith in its reliability as a communication medium.

The past few years have seen Facebook grow its user base to 800 million, producing a network effect that protects it from competitors. It has relentlessly evolved its product, even when users were resistant to change, allowing it to incorporate ideas that could have disrupted it had it remained stagnant. It’s created a lucrative Platform developers want to build on. Finally, its turned its Pages and advertising products into central components of brand and local marketing, giving it the money to fund innovation elsewhere. All the core pieces of its business are in place.

These latest improvements to efficiency and security might not be as flashy as a redesign or product launch, but they strengthen the service in ways it was moving too fast to focus on when it was younger. While only seven years old, Facebook is looking more and more like an established, sophisticated company ready to deliver value for a long time into the future — in time for the initial public offering that it is said to be planning for next year.

[Image credit: Fast Company]

Red Bull, Halloween, Quora, Grooveshark, Pixable, “Twilight,” and More on This Week’s Top 20 Emerging Facebook Apps by MAU

There was a trio of contest applications, a few media-related apps such as Grooveshark and Pixable, and then a mixed bag that included Quora and a Halloween app on our list of emerging ones by monthly active user growth. The apps on our list grew from between 80,000 and 310,000 MAU, based on AppData, our data tracking service covering traffic growth for apps on Facebook. We define emerging applications as those that ended with between 100,000 and 1 million MAU in the past week.

Top Gainers This Week

Name MAU Gain Gain,%
1.  Red Bull Home Tab 550,000 +310,000 +129%
2.  Amazon Sweepstakes 470,000 +260,000 +124%
3.  JibJab 890,000 +230,000 +35%
4.  夢幻商城 220,000 +160,000 +267%
5.  Grooveshark 880,000 +130,000 +17%
6.  Win Free ASOS For A Year 620,000 +130,000 +27%
7.  Pixable 900,000 +120,000 +15%
8.  Halloween Treats 520,000 +120,000 +30%
9.  Stardoll 910,000 +120,000 +15%
10.  Quora 210,000 +120,000 +133%
11.  Playboy – Bad Girls 150,000 +110,000 +275%
12.  Fbp 990,000 +110,000 +13%
13.  Profile Banner 490,000 +100,000 +26%
14.  Spa Life 480,000 +100,000 +26%
15.  Pieces of Flair 310,000 +90,000 +41%
16.  Slots Farm – Slot Machines 330,000 +90,000 +38%
17.  Big Photo 290,000 +90,000 +45%
18.  3D Slots 1,000,000 +85,559 +13%
19.  開心農場3 活力莊園 330,000 +80,000 +32%
20.  Breaking Dawn – Part 1 360,000 +80,000 +29%

First the contest-ey apps. There was Red Bull Home Tab,  topping our list with 310,000 MAU, but the app just appeared to be a tab on the Page. Then Amazon Sweepstakes with 260,000 MAU and Win Free ASOS For A Year with 130,000 MAU appeared to work with Connect.

JibJab continued to grow on our list despite the fact the app says it does not work, it saw 230,000 MAU this week. Halloween Treats with 120,000 MAU appears to allow users the chance to send a virtual gist to friends, but first it asks you to invite all your friends to use the app. Quora’s app works with Connect and grew by 120,000. Another broken app, Playboy – Bad Girls, grew by 110,000 MAU. Dating app Fbp grew by 110,000 and Pieces of Flair, which says it provides personalized buttons as virtual gifts, grew by 90,000 MAU.

Then the media apps.

Grooveshark grew by 130,000 MAU; the app uses Facebook Connect to allow users to utilize a separate website as a music player with which they can search and share music. Photo apps Pixable with 120,000 MAU, Profile Banner with 100,000 MAU and Big Photo with 90,000 MAU made the list. Finally, Breaking Dawn – Part 1, which is just a video app, saw 80,000 MAU.

All data in this post comes from our traffic tracking service, AppData. Stay tuned next week for our look at the top weekly gainers by monthly active users on Monday, the top weekly gainers by daily active users on Wednesday, and the top emerging apps on Friday.

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