Facebook Will Remove the Discussions Tab App From Pages in One Month

Facebook has begun notifying Page admins that it will be removing the Discussions tab application from all Pages on October 31, 2011. The in-house app, also known as Discussion Boards, allows Pages to host simple forums. However, Facebook says “The best way to encourage conversation and feedback is through posts and comments on your wall”. It will therefore eliminate the Discussions app, despite AppData showing that it has 22 million monthly active users.

Getting conversations to happen on the wall will make them more visible, and thanks to the new Friend Activity default tab app, the change will make Pages more immediately relevant to users. This is important to Facebook as Pages are not currently getting many views, which reduces the product’s value to brands and makes them less likely to pay Facebook to advertise for their Pages. The removal of old Discussions threads could anger some users and Page admins.

Facebook launched the Discussions tab alongside Pages years ago to permit longer-form, threaded conversations about specific topics within Pages. The app had as many as 54 million MAU and 27 million daily active users in December 2010. It has since declined to 22 million MAU and 914,000 DAU.

The upcoming removal of Discussions tabs is confirmed by the Help Center document. This is linked to in the alert to Page admins about the change which appears atop some Pages. It appears that Pages can no longer install the app. Earlier this month, Facebook informed Page admins it would be removing the Send an Update direct communication tool.

Users still engaged with the app or that had important conversation on it in the past may be displeased to find their threads erased. Page admins who conducted customer service on Discussions or that had invested time into moderating threads might also be angry. At this time, Facebook doesn’t appear to offer any way to export content from the app before it’s removed.

Tips for how to moderate your Page’s wall in order to avoid customer services problems and help your business can be found in the Facebook Marketing Bible, Inside Network’s comprehensive guide to marketing and advertising through Facebook.

[Thanks to Dan Birdwhistell for the tip]

Facebook Marketing

Mediabistro Event

Facebook Marketing

Starting January 13, work with the group marketing manager of social media at Microsoft/BingAds to grow your business on Facebook! In this course, you’ll learn how to set up your company page, understand Facebook best practices, and execute a monthly content strategy. Register now!


Leave a Reply

2 Responses to “Facebook Will Remove the Discussions Tab App From Pages in One Month”

  1. Facebook makes building a community harder - RER Group >> Homepage says:

    [...] As noted by Inside Facebook, The Facebook Help Center states: [...]

  2. How Facebook is Failing Your Business says:

    [...] Removal of Discussion Tab [...]

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Assistant Editor

8 Inc.
New York, NY

Copywriter & Editor

Santa Monica, CA

Director of Marketing & Communications

Neumans' Kitchen
New York, NY

Social Community Manager

Tallahassee, FL

Editorial Director

Phoenix House
New York, NY

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us