Spotify Gains 1 Million New Facebook Users Following f8

At f8 last Thursday, music services such as Spotify, Vevo, Rdio and Mog gained the ability to publish the listening activity of their users to Facebook’s new home page Ticker. The exposure to the friends of their users through the tickers has led to big gains for some music partners.

Most significantly, Spotify has gained one million new monthly active Facebook-integrated users since f8 to reach 4.4 million MAU. It spiked from 1.12 million to 3.25 million daily active users the day after f8, and appears to be settling back to roughly a quarter million new DAU. Rdio, MOG, and Deezer have also seen significant gains in their numbers of Facebook-integrated users.

The total user growth for these services could be even higher. Exposure through the Ticker could be encouraging more users to sign up but not necessarily integrate their accounts with Facebook. This won’t be the case for Spotify, though, as it now requires new users to have a Facebook account, even if they don’t grant the app publishing rights.

Our AppData tracking service for Facebook apps only records users who grant these apps access to their Facebook accounts, so these figures should be interpreted as representative of recent user count changes rather than as absolute total user counts.

With few other Open Graph apps contributing stories to the Ticker, the home page redesign and new ability to publish activity without users having to explicitly share each listen is creating a bonanza for music apps that were prepared for the changes. The redesign appears to have rolled out already to all US users, although we’re not sure what the total potential user base was here.

Spotify in particular was poised for explosive growth, as it already had the largest user base with 2 million paying customers compared to the next largest competitor Rhapsody which has 800,000. Spotify had also been aggressively pushing users to connect their Facebook accounts in order to view the playlists of friends via large prompts on the app’s homescreen.

Spotify is falling from its peak the day after f8, with 1.61 million DAU yesterday and 1.48 million today. Still, user counts are stabilizing and so the service could come away with as many as 30% more Facebook-integrated users than it had before f8. Spotify is also the top “Featured Music Service” in Facebook’s new Music dashboard. The rapid growth of Facebook-integrated users has big implications for Spotify’s bottom line, as CEO Daniel Ek said those who connect their Facebook accounts are twice as likely to become paying customers.

Rdio, the music app we’ve seen the most of in the Ticker besides Spotify, has shot up from 23,000 to 29,000 Facebook-integrated MAU since f8. Its DAU count spiked from 3,800 to 8,000 the day after f8, but is now rapidly declining. Dedicated Rdio users might be seeing so many of their friends using Spotify thanks to the Ticker that they may considering switching services.

Mog saw strong growth from the release of its free subscription tier the week before f8. Since the conference, it has mildly grown from 32,200 to 36,800 MAU, with DAU fluctuating between 3,000 and 3,500.

Vevo, the ad-supported music video wing of YouTube, has seen strong sustained growth since f8, jumping from 85,00 to 94,000 MAU. Unlike the other apps, DAU continues to climb, building on an initial spike from 7,700 to 10,100 to now reach 10,300. Lesser known partners Earbits and Songza also saw some growth since f8.

Meanwhile, some of Facebook’s music partners have lost Facebook-integrated users since f8. This could be because they didn’t have Ticker integrations ready, their integrations broke down, or they’re being outcompeted by those with functioning integrations.

SoundCloud, iHeartRadio, and Deezer all lost DAU since f8, or have fallen lower than their initial DAU count following a spike the day after the conference. With music suggestions coming straight to the news feed, users may be seeking out less internet radio and free streaming services.

It will take a few weeks for more of Facebook’s music partners to launch their Ticker integrations. The same goes for users experimenting with the services they see their friends using and choosing the one that fits them best. Once other listening apps as well as reading, video, and non-partnered lifestyle apps get their Open Graph publishing set up, there will be more competition in the Ticker and the bonanza for the music partners who were ready at launch may end.

Until then, though, it appears that Spotify will strengthen its lead  as the Ticker bombards Facebook users with implicit social recommendations for the service.  As users may not want to simultaneously run multiple music desktop and web apps, Facebook’s recent changes could produce a “winer-take-all” scenario where users choose the music service used by the most of their friends, and right now, that’s Spotify.

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23 Responses to “Spotify Gains 1 Million New Facebook Users Following f8”

  1. Top Ten Social Media Articles and Tweets of the Day | Michael Blogs says:

    [...] Spotify Gains 1 Million New Facebook Users Following f8 At f8 last Thursday, music services such as Spotify, Vevo, Rdio and Mog gained the ability to publish the listening activity of their users to Facebook’s new home page Ticker. The exposure to the friends of their users through the tickers has led to big gains for some music partners. [...]

  2. Morning Tech Wrap: Amazon, Facebook, Microsoft - Forbes says:

    [...] more than 1 million new monthly-active Facebook users since it integrated with the social network, Inside Facebook reports. At Facebook’s f8 conference last Thursday, Spotify, Vevo, Rdio and Mog all [...]

  3. Spotify consigue más de 1 millón de nuevos usuarios en Facebook : How Pop Is Now? says:

    [...] unión no ha podido ser más fructuosa, según informa Inside Facebook basándose en los datos de App Data, coincidiendo con la integración de Spotify en Facebook, la [...]

  4. SURVEY: Facebook Is Already A Prized Feature For Radio says:

    [...] What do you look for in Internet radio services, and how would you like to see them integrate Facebook? addthis_pub = 'biznickman';   Tags:Internet Radio, Music, Myxer, Pandora, Rhapsody, [...]

  5. Facebook and Music Streaming Sites: Too Close For Comfort? says:

    [...] the last 24 hours, Spotify's Facebook partnership seems to be working. They've already seen their Facebook-integrated users increase by 1 million. Competing streaming service Rdio, who is not requiring Facebook registration, also [...]

  6. Unlike: Why Facebook Integration Is Actually Antisocial | Gizmodo Australia says:

    [...] gain millions. Yet, surely it’s done the maths, and thinks that price is worth it. So far, it certainly seems to be paying off. And sadly it probably indicates that a Facebook-required policy will only [...]

  7. Spotify Tries To Soothe Angry Users Over Facebook Conditions - Forbes says:

    [...] bad feedback from its new integration with Facebook. To start with, its monthly-active users have jumped by more than 1 million since Facebook’s f8 conference, as regular Facebook goers have seen it [...]

  8. Facebook-App Spotify gewinnt über 1 Millionen Nutzer hinzu says:

    [...] bei dem Spotify, die Ehre besaß sich als Beispiel zu präsentieren. Mit Erfolg – Spotify gewann durch die Konferenz über eine Millionen Nutzer hinzu und arbeitet mit Facebook in Sachen Musik und Radio zusammen. Der Anbieter möchte gerne den [...]

  9. Spotify: Continuing to Grow as a Social Music Service | The Local Scene says:

    [...] to Inside Facebook, as of the end of September 2011, Spotify had the largest number of subscribers with “2 million [...]

  10. Pandora v. Spotify: The use (or disuse) of social media « Amanda Lucas says:

    [...] and Spotify declared its incorporation with the social media giant. Shortly thereafter, Spotify gained almost a million visitors. By letting FB users see their friends’ listening habits on their homepage, Spotifiy is [...]

  11. Why we love to hate social media (because they’re just too darn cool) « Sparkloft says:

    [...] only) and teamed up with the other cool kids to appeal to the masses (i.e. Facebook). Spotify is reportedly adding 250,000 new users a day after it teamed-up with [...]

  12. Spotify Loses $42 Million On Licensing Costs - Forbes says:

    [...] first glance, Spotify should be doing great. It quickly boosted its active monthly users by a million after plugging itself into Facebook last month, and according [...]

  13. Facebook Redesign Boosts MOG Music Service - Peter Kafka - Media - AllThingsD says:

    [...] He projects that if these growth rates continue, his service will have racked up 2.1 million monthly users by the end of the year. For context, Spotify, Facebook’s first among equals when it comes to music service partners, is on an even faster tear, with much bigger numbers. It already has 7.1 million monthly active users via Facebook, up from 1.1 million pre-Facebook redesign. [...]

  14. Facebook Becoming the Big Box of the Internet « Saving Country Music says:

    [...] ones that if you used your friends could see the activity, had huge spikes in subscribers. Spotify gained over a million users, and MOG grew by over 246% after the redesign. But one major Facebook tweak that went by without [...]

  15. What any social network needs to succeed, and how to get there – Surat Says says:

    [...] look at the way Spotify exploded after being integrated with Facebook. Then look at Apple’s Ping, which had its planned [...]

  16. Facebook+Spotify: An ‘Unfair, Insider, Anti-Competitive’ Relationship… :Fanshawe Radio Pictures says:

    [...] excluded from competing.  Many have recognized this anti-competitive head start as the primary driving force behind’s Spotify’s success in the US thus [...]

  17. Facebook Changes Everything - Forbes says:

    [...] Wait, you can! Many services provide this functionality already: a notable one is Spotify, which acquired 1M new subscribers following its partnership with Facebook (needless to say; there is a [...]

  18. Compartilhando em redes sociais: com atrito ou sem atrito? | Modelo Mental says:

    [...] alguns, a diminuição do atrito foi positiva: o Spotify, um dos beta testers do novo Open Graph, ganhou mais um milhão de usuários após o anúncio da integração na f8, a conferência de desenvolvimento do Facebook, mesmo com as críticas à necessidade de ter uma [...]

  19. Compartilhando nas redes sociais: com atrito ou sem atrito? | Modelo Mental says:

    [...] alguns, a diminuição do atrito foi positiva: o Spotify, um dos beta testers do novo Open Graph, ganhou mais um milhão de usuários após o anúncio da integração na f8, a conferência de desenvolvimento do Facebook, mesmo com as críticas à necessidade de ter uma [...]

  20. First Facebook Killed MySpace. Now It's Saving It. - Forbes says:

    [...] be boosting MySpace, it’s boosting Spotify even more: It took not four weeks but four days to sign up 1 million new users after being featured at Facebook’s F8 conference for developers last [...]

  21. Facebook Breakup Songs: Data Team Reveals Top Spotify Songs For Breakups, New … | says:

    [...] Facebook F8 Developer’s Conference in September; just four days after the conference, Spotify had already gained one million new members, all of them logging in using their Facebook accounts. The number of Facebook users signing up for [...]

  22. First Facebook Killed MySpace. Now It’s Saving It. | Yuropi says:

    [...] be boosting MySpace, it’s boosting Spotify even more: It took not four weeks but four days to sign up 1 million new users after being featured at Facebook’s F8 conference for developers last [...]

  23. SURVEY: Facebook Is Already A Prized Feature For Radio - AllFacebook says:

    [...] What do you look for in Internet radio services, and how would you like to see them integrate Facebook? Related Stories Maryland May Become The First To Ban Employers From Requesting Facebook [...]

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