Facebook Roundup: Project Spartan, German Privacy, Ceglia, Oprah, BranchOut, Social Commerce and More

Project Spartan to Include iOS, Android – The scope of Facebook’s HTML5-focused developer project has expanded from mobile Safari to include desktop, Android, iOS and the possibly completed but unlaunched iPad app, TechCrunch reported today. The goal is to extend Facebook’s app platform further into mobile.

Facebook Signs German Privacy Code – Facebook voluntarily signed a code of conduct in Germany to protect user privacy.

German Company Recreates Like Button – Then a German website, Heise, changed Facebook Like buttons to gray versions that must be clicked in order to be activated, underscoring German privacy efforts. [Image via Zdnet]

8th Bridge Releases Social Commerce Report – 8th Bridge released its study, “Social Commerce IQ: Retail” report this week. It includes information about social shopping engagement rates, product sharing, Likes, recommendations and more. About 16% of users are driven to purchase by social recommendations and 35% said more Likes on a product increase the chance of purchase.

Facebook Page Hijacking Easier than Thought – Sophos published a report about Facebook Page hijacking, noting that it’s very simple for a third-party to takeover a Page. Here’s a video and more information.

Ceglia Update: Passwords Leaked – The latest in the Paul Ceglia drama, in which Ceglia claims to own half of Facebook and the company claims he’s a fraud, is that he says his opponent’ lawyers published his email passwords in court papers.

BranchOut Creates Vanity URLs – BranchOut announced the creation of vanity URLs for users, such as www.branchout.com/firstname.lastname, that may be changed via the “edit URL” section of their BranchOut profiles.

Oprah Interviewed on Facebook – Facebook COO interviewed Oprah Winfrey on Facebook this week.

Other Announcements:

Votigo Premieres Beta Platform – This week Votigo announced a Beta verion of its self-service platform including sweepstakes, photo/video contests and more.

BranchOut Offers Free Postings – BranchOut told Inside Facebook this week that, responding to President Barack Obama’s job creation push, the company would be offering 5 free job postings to any U.S. company (worth $225).

Booshaka Creates Small, Medium Biz Platform – Booshaka announced the creation of a marketing platform specifically for small-to-medium businesses, brands and agencies this week that includes rewards, newsfeed optimization, targeting options and more.

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