Facebook hired interns, engineers, account managers, marketing strategists, and more, from the looks of listings removed from the company’s Careers Page and posts from the LinkedIn feed.

New hires per LinkedIn and Other Sources:

• William Schurman, Software Engineering Intern – previously a student.
• Jack Ames, Client Partner – formerly a sales advisor at Life Time Fitness.
• Seçkin Can Şahin, Software Engineer Intern – has worked in various places as a research intern.
• Michael King, User Operations Analyst – previously a Recruitment Director at DreamCatchers Inc.
• Kate Lozier, Office Manager – formerly a team event specialist at the NBA.
• Emily Zipperstein, Legal Intern – has previously worked as a law clerk and intern in several other companies.
• Filip Cristian Buruiana, Software Engineer Intern – previously a teaching assistant at Universitatea “Politehnica” din Bucuresti.
• Xin Liu, Software Engineer – formerly performed similar work for Microsoft.

Prior listings now removed from the Facebook Careers Page:

• Business Analyst, Compensation
• HR Business Partner (Austin)
• Product Training Specialist
• Manager, Audio/Visual Support
• Director of Policy (Brussels)
• Business Manager (India)
• Account Manager – CEEMEA
• Account Manager Danish (Stockholm)
• Agency Team Lead, Online Sales Operations (Austin)
• Account Manager, Gaming (Palo Alto)
• Account Manager – French (Dublin)
• Account Manager, Gaming (Palo Alto)
• Analyst, Online Sales Operations – French (Dublin)
• Customer Marketing Manager (Dublin)
• Product Marketing Manager, Ads
• Strategist, Market Solutions – CPG (Chicago)
• Strategist, Market Solutions – CPG (New York)
• Commerce Product Marketing Manager Facebook, Platform
• Strategic Partner Development, Technology & Communications
• Product Marketing Manager, Ads
• Software Engineer, Products 1107001
• Software Engineer, IT Engineering

Who else is hiring? The Inside Network Job Board presents a survey of current openings at leading companies in the industry.

Facebook is searching for some recruiting, operations, Dublin, IT and data staff, according to the company’s Careers Page and its LinkedIn feed. We usually see a larger offering of positions in our weekly posts, but this week seems to be a little slower.

Posts added this week on Facebook’s Careers Page:

• International Compensation & Benefits Consultant (Dublin)
• Data Analyst, Platform
• Data Scientist, Platform
• IT Field Support Manager (Dublin)
• IT Regional Support Manager – APAC
• Manager, Audio/Visual Support
• Manager, Online Sales Account Management (Austin)
• Associate, User Operations

Jobs posted by Facebook on LinkedIn:

• International Compensation & Benefits Consultant (Dublin), Facebook
• Associate, User Operations, Facebook
• Team Lead, User Operations – Latin America Team (Palo Alto), Facebook
• Senior Strategist, Global Customer Marketing (Hamburg), Facebook
• Technical Recruiter – Contract (Dublin), Facebook
• Manager, Online Operations (Palo Alto), Facebook
• University Recruiter, Facebook
• Manager, User Operations– Latin America Team (Palo Alto), Facebook
• University Strategic Sourcing Specialist, Facebook
• IT Field Support Manager (Dublin), Facebook

Who else is hiring? The Inside Network Job Board presents a survey of current openings at leading companies in the industry.

Facebook is rolling out a new feature that makes it simpler for developers to assign multiple people to a role within one or more apps. In the Roles section of the Developer app, every member of a selected Facebook Group can be simultaneously assigned to a role: Developer, Administrator, Tester, or Insights User. This will make it significantly faster to add sets of team members to a role within multiple apps. It will also familiarize developers with Facebook Groups which could encourage them to use the microsharing tool both professionally and socially.

The Groups product was released in October to help users share with specific subsets of their friends. Application roles were introduced in January to improve app security by allowing developers to give certain team members limited privileges rather than full access to edit or even delete their app.

Now these features have been combined and developers will gain access to the new Developer Groups tool over the next few weeks. To use it, developers can go to the Roles section of the Developer app and click the “Add” link next to one of the role types. They’ll then be given the option to add an existing closed or private group of people to that role, or create a new Group within that role that can also be reused later.

Adding a Group to a role will generate a post to that Group and notify its members. Note that only closed or private Groups can be used to assign roles, not open groups, because otherwise unauthorized users could add themselves to a role-assigned Group and gain access to the corresponding privileges in the application.

Along with speeding up role assignment, Developer Groups may be intended to increase usage of the Groups feature in general by exposing it to more Facebook power users. In April Facebook said 50 million Groups had been created, and in July it said 50% of all users were in a Group and that the average Group had seven members.

While these are impressive stats, Facebook probably still wants higher penetration. The nature of Groups is such that one user often does the legwork of creating a Group and inviting friends, and then all members get to benefit. By making usage of Groups a component of application management, Facebook can expose the feature to developers. These people are probably more likely to be Facebook power users, and therefore be willing to take the time to create and populate Groups, increasing overall usage.

The Inside Network Job Board is dedicated to providing you with the best job opportunities across social and mobile application platforms.

Here are this week’s highlights from the Inside Network Job Board, including positions at Context Optional, King.com, Electronic Arts, Billing Revolution, lolapps, Playfish, Amazon.com, Kabam and Metamoki.

• Social Marketing Software Customer Support Specialist
• Social Marketing Software Quality Assurance
• Account Manager — Social Marketing
• Software Trainer–Social Marketing Suite

• Flash Engineer – Game Play
• Server / Systems Engineer
• Email Campaign Product Manager
• Game Lead Engineering Manager
• Data Analyst

• Product Manager, Playfish
• Senior Artist – Playfish
• PRODUCT MANAGER
• Online Product Manager (Playfish)

• Senior UI SDE: Social Games
• Senior SDE: Social Games

• Mobile Art Director
• Senior 2D Artist
• 3D/ 2D Game Artist
• UI/UX Artist

• Senior Backend Software Engineer
• Backend Software Engineer

Listings on the Inside Network Job Board are distributed to readers of Inside Social Games, Inside Facebook and Inside Mobile Apps through regular posts and widgets on the sites. Your open positions are being seen by the leading developers, product managers, marketers, designers, and executives in the Facebook Platform and social gaming industry today.

Facebook’s Skype integration is set to include outbound calls to landlines and mobile phones along with group video chat, Skype’s Vice President Neil Stevens said. Forbes reports that the features will be implemented once the initial one-on-one video chat between Facebook users is rolled out completely — a month after launch it’s still only available to 1% the global user base. The planned features may reduce the need for users to run Skype’s dedicated desktop app, though some may still cost users Skype Credit to access.

Stevens also said a Skype/Facebook mobile calling app will become available. This could come as a feature in Facebook’s new standalone mobile group chat app Messenger, which was released yesterday and that 9to5Mac discovered includes hidden code and images indicating eventual support for video calling. The logos are even similar, as shown in my mashup below.

The addition of these features could help Facebook join smartphone OS developers in encroaching on traditional mobile carrier revenue streams such as SMS and voice calling plans. A Skype-enhanced Facebook Messenger could also pull engagement away from the native communication apps of handset makers including Apple. Both of these scenarios would require Facebook’s app to have a frictionless design and massive traction in order to challenge the straightforward voice, SMS, and messaging apps shipped with today’s smartphones.

Facebook and Skype worked together in the past to integrate features such as the news feed and phonebook into the Skype desktop app. Then in July the two announced a deep, long-term partnership and launched intra-Facebook video calling. The simple, light-weight, in-browser extension of Facebook Chat used an automatically downloaded plugin to process calls so users wouldn’t have to launch a separate desktop app.

Skype’s voice-over-internet-protocol technology allows for cheaper voice calling than landline and mobile phone carriers offer, and video calling that can be more fun and intimate than voice calls. When combined into Facebook Messenger, which lets users communicate in real-time over push notifications, Facebook Chat, and Facebook Messages rather than sending overpriced SMS, Facebook will have an app capable of largely replacing a user’s expensive landline, mobile voice, and SMS plans.

The partnership could create a significant revenue stream for Facebook as well. Facebook would likely get a revenue share of what its users spend on Skype Credit to make outbound calls or conduct group video conferences. This could come as direct cut from Skype, or Facebook could require users to buy Skype Credit with Facebook Credits on which the social network levies a 30% tax.

Competing with Apple

Apple’s recently announced iMessage push-messaging service and FaceTime mobile and web video calling app could be bested by the Skype-enhanced Facebook Messenger. This is because they clumsily requires users to know the Apple email address of those they’re trying to reach, or both be on iPhones, as TechCrunch’s MG Siegler points out.

Facebook Messenger only requires users to be Facebook friends or know each other’s phone number, and already runs on both iOS and Android. Facebook’s internally developed Twilio-style API-to-SMS system could be used to alert those without the app that someone is trying to video call them and that they should download Messenger.

Better functionality won’t help if the labor of downloading Facebook Messenger prevents it achieving the traction necessary to challenge native handset communication apps. Facebook does have a massive potential audience, but would likely have to heavily cross-promote the app across its interfaces in a way that could annoy users to even approach this level of traction.

Accelerating Shift of Carriers to Data Revenue

The more users on Skype and push-based mobile messaging platforms, the less revenue mobile carriers can make on voice and SMS plans. The carriers are already preparing for the shift towards data plan-based business models, but voice and SMS will remain major revenue streams for the next few years. Facebook’s Skype partnership and Messenger could accelerate the shift.

Before, Skype and push messaging were more the domain of technology professionals and early adopters, but Facebook has the potential to bring them more mainstream. Those looking to cheaply make international calls to their grand parents, and teens with limited funds seeking to stay in constant contact with their friends might use Facebook’s app rather than voice and SMS.

Realistically, without a its own smartphone or mobile OS, Facebook can probably only offer a pale version of what it really wants to. Without being shipped with phones, a Skype-powered Facebook Messenger may only gain enough traction to take some engagement and revenue from mobile handset makers, OS developers, and carriers. Still, these were spaces Facebook wasn’t in a month ago, so its progress and potential are still quite disruptive.

Facebook’s mobile application tapped our list of growing apps by daily active users this week. There were a few horoscope apps, Page tab apps, then a handful of apps ranging from BandPage by RootMusic to Phrases to a calendar app to a Turkish video app. The apps on our list below grew from between 101,900 and 2.3 million DAU, based on AppData, our data tracking service covering traffic growth for apps on Facebook.

Top Gainers This Week

	Name	DAU	Gain	Gain,%
1.	Facebook for Every Phone	4,858,417	+2,332,887	+92%
2.	The Fortune Teller	1,932,621	+1,085,462	+128%
3.	Static HTML: iframe tabs	2,681,449	+717,616	+37%
4.	The Smurfs & Co	785,660	+672,474	+594%
5.	YouTube	2,943,213	+464,575	+19%
6.	BandPage by RootMusic	1,752,587	+385,920	+28%
7.	Empires & Allies	7,411,097	+314,858	+4%
8.	MyCalendar	926,492	+301,947	+48%
9.	Phrases	1,284,571	+230,596	+22%
10.	Pages +	254,925	+197,155	+341%
11.	Socialcam	200,760	+190,181	+1,798%
12.	Bubble Island	1,777,068	+189,823	+12%
13.	Monster Galaxy	722,178	+187,572	+35%
14.	Windows Live Messenger	17,668,041	+180,782	+1%
15.	Astrology	3,428,411	+169,373	+5%
16.	Texas HoldEm Poker	6,965,122	+139,368	+2%
17.	MapleStory Adventures	308,864	+114,201	+59%
18.	eBuddy	2,543,654	+104,783	+4%
19.	Static Iframe Tab	371,528	+104,724	+39%
20.	FizTube World’s	102,126	+101,897	+44,497%

Facebook for Every Phone grew by 2.3 million DAU this week and another mobile app, mobile messenger eBuddy, grew by 104,800 DAU. Horoscope apps The Fortune Teller with more than 1 million DAU and Astrology with 169,400 DAU were on the list; the apps provide daily horoscope or tarot results.

Page tab apps Static HTML: iframe tabs grew by 717,600 DAU,  Pages + by 197,200 DAU and Static Iframe Tab by 104,700 DAU.

The rest of the list was a mixed bag.

YouTube’s app grew by 464,600 DAU. BandPage by RootMusic grew by 385,900 DAU and MyCalendar grew by about 301,900 DAU both mostly in the United States. Phrases, not available in the US, grew by 230,600 DAU. Socialcam is an app to help users share videos on Facebook with 190,200 DAU. Windows Live Messenger grew by 180,800 DAU and Turkish video app FizTube World’s by 101,900 DAU.

All data in this post comes from our traffic tracking service, AppData. Stay tuned for our look at the top emerging apps on Friday.

The following is an excerpt of a complete article available in our Facebook Marketing Bible.

A well-managed Facebook Page will rapidly become your brand’s second home on the web, both in how well it ranks on Google and other search engines, but also (vitally) in the amount of time your customers spend reading and interacting with your content.

Indeed, because the average user now spends upwards of 30 minutes each day on Facebook, there is a far greater chance that they will consume your brand’s message on the network than anywhere else, including your main website. This level of engagement can be further improved by adding key resources to your Facebook presence, driving repeat return visits to your Page.

One of the best ways to do this is to build and implement customized functionality right onto your Facebook Page. In this article we will look at the different ways in which this can be done.

What Is A Customized Tab?

Every Facebook Page has a series of tabs that are accessible on the left-hand sidebar. The default options available for all new pages are the Wall, Info and Photos. Facebook allows the administrator of any Page to add extra functionality to their Page, most of which become a new tab in this sidebar. All tabs, apart from the Wall and Info, can also be removed.

Additional tab applications developed by Facebook, third-party developers, or your company can be added to Facebook Pages. Official apps built by Facebook include Video, Links, Events and Notes, each of which will appear automatically in the left sidebar once used and populated with content.

Custom tabs can be developed in-house by brands. In most cases, though, they are licensed from third-party service providers a la carte or as part of a Page management platform. Some developers also offer tab applications that can be used for free.

Prior to March 2011, tabs could be easily customized on Facebook using the popular Static FBML application. This has now been phased out and tabs need to built as an actual application via the Facebook Developer’s site. The content is then embedded into a tab on your page via the use of an iframe.

Many high-profile brands on Facebook have implemented customized tabs on their Pages to raise the level of fan engagement. We’re seeing leading brands employ a variety of techniques that include marketing fundamentals like a strong offer and clear call-to-action, as well as more advanced methods like embedded games and promotions that bridge online and offline.

A step-by-step guide on how to create your own customized landing tab, and further analysis on live implementations from top brands on Facebook, is available to members of the Facebook Marketing Bible, Inside Network’s comprehensive guide to marketing and advertising your brand on Facebook. Learn more about the Facebook Marketing Bible here.

Musicians made up half the list of our growing Facebook Pages this week, there were also a handful of films, as well as a few big brands, “The Simpsons” and footballer Cristiano Ronaldo’s Page. Pages on our list this week required 356,500 and 974,300 Likes to make the top 20 this week. We compile these lists with our PageData tool, which tracks Page growth across Facebook.

	Name	Likes	Daily Growth	Weekly Growth
1.	Rihanna	42,972,075	+104,987	+974,253
2.	Rick Ross	1,571,304	+4,843	+961,758
3.	Harry Potter	32,187,758	+89,363	+664,545
4.	Justin Bieber	34,514,951	+54,656	+654,115
5.	Red Hot Chili Peppers	12,301,876	+17,681	+594,496
6.	The Smurfs	1,687,203	+107,380	+531,237
7.	The Wizard of Oz	539,645	+156	+500,003
8.	Shakira	38,686,979	+69,415	+493,045
9.	Eminem	45,010,290	+63,589	+475,881
10.	Katy Perry	33,563,568	+61,110	+442,526
11.	Texas Hold’em Poker	48,266,719	+63,233	+439,677
12.	Facebook	50,188,314	+50,059	+436,009
13.	Twilight	22,210,630	+64,746	+398,748
14.	YouTube	43,164,872	+48,195	+392,252
15.	Florence and the Machine	1,701,844	+2,315	+383,229
16.	The Simpsons	33,270,481	+45,785	+382,543
17.	Titanic	13,076,634	+55,253	+379,183
18.	AKON	29,138,034	+51,884	+365,498
19.	Lady Gaga	42,083,997	+47,683	+361,823
20.	Cristiano Ronaldo	32,270,870	+48,530	+356,496

Rihanna’s Page grew by 974,300 Likes this week with an average of about 105,000 a day, pushing her total to 42.7 million; she’s currently promoting her upcoming film, concerts, products and music. Justin Bieber saw growth of about 54,700 Likes a day, 654,100 in the past week to total 34.5 million. Red Hot Chili Peppers are currently promoting the pre-order of their upcoming album and grew by 594,500 in the past week, bringing their total to 12.3 million Likes. Shakira’s Page grew by 493,000 Likes after she’s been touring, appearing in TV shows and promoting charity.

Eminem’s Page grew by 475,900 Likes to push him over 45 million Likes; an interesting promotion on his Page involved a special “fan” price for a Kansas City concert in which he participated. Katy Perry’s Page saw 442,500 Likes this week after she’s been promoting her concerts and new single, to bring her to 33.5 million Likes. AKON saw 365,500 Likes this week to total 29.1 million as he’s been promoting his latest single and Lady Gaga has done the same, pushing her Page past 42 million with growth of 361,800 Likes.

There seemed to be some Page consolidations on the list, too, characterized by very small daily Likes growth, but huge weekly growth as evidenced by huge spikes in growth starting around Friday. Musician Rick Ross’s Page grew by 961,800 Likes to 1.5 million, the bulk of his Likes, averaging just 4,800 a day. Florence and the Machine grew by 383,200 Likes, averaging 2,300 daily, pushing her to 1.7 million Likes.

Movies on the list this week included “Harry Potter” with 664,500 Likes (see above) to reach 32.2 million Likes; the film is currently in theaters. “The Smurfs,” also in theaters, grew by 531,200 Likes to 1.6 million, “The Wizard of Oz” also seemed to be a Page consolidation growing to 539,700 Likes with 500,000 in the past week and averaging just 156 Likes a day. There was “Twilight” with 398,700 Likes in the past week and Titanic, a Community Page, which grew by 379,200 Likes to 13 million.

The remainder of the list included Zynga’s Texas Hold’em Poker Page which grew by 439,700 Likes to 48.2 million, Facebook’s Page which grew by 436,000 likes to more than 50.1 million and  YouTube with 392,300 Likes to 43.1 million. “The Simpsons” grew by 382,500 to 33.2 million after the show was nominated for awards, while promoting merchandise and its actors. Finally there was footballer Cristiano Ronaldo’s Page with grew by 356,500 Likes to 32.2 million after updating about his games and charity activities.

Facebook has just launched a new free standalone mobile group messaging app for iPhone and Android called Facebook Messenger. It allows users to conduct one-on-one or group conversations, send photos, and privately share their location. Messages are delivered via push notifications to those with the app, and SMS, Facebook Chat, or Facebook Messages to those without it. The app heavily incorporates functionality and design from group messaging app Beluga, which Facebook acquired in March, and whose founders headed development.

Facebook Messenger should help users coordinate meetups and find each other, increase usage of Facebook’s direct communication channels, and compete with GroupMe and Fast Society. This is the first standalone app from the social network, which otherwise aggregates all its functionality into its primary “Facebook for…” native apps. This and leaked information about a standalone photo sharing app indicate that Facebook has recognized the demand for more lightweight, streamlined, specialized mobile apps.

A Shift to Standalone Apps

The integrated messaging platform Facebook launched in November unified Chat, Messages, mobile push notifications, and email, allowing users to have a seamless conversation regardless of what interface the participants were using. Other group messaging apps still worked better though, prompting Facebook to acquire Beluga, which already had a strong Facebook integration. Facebook Messenger goes one step further, allowing users to add contacts from their phone who they aren’t Facebook friends with to a conversation via SMS. While other group messaging apps, including Beluga, pay third-party cloud communication service Twilio to convert API calls into SMS, Facebook has built its own in-house SMS syndication system.

Before Messenger, users of Facebook’s mobile interfaces had to go through several clicks to check their Messages inbox. Ben Davenport, former co-founder and CEO of Beluga who also previously worked at Google, explained the need for a standalone app: “Messaging is so core to what people do on the phone. It has to be on the desktop. It needs to be fast and go directly in. Speed matters, because people are brutal when choosing communication tools.”

Messenger definitely lets you get to what you need in a single click, something its competitors previously had as an advantage over Facebook’s all-in-one apps. But with Facebook offering so many different features, a proliferation of standalone apps could lead more of a user’s home screen to be filled with Facebook than they want. In June, plans for a standalone Facebook mobile photo sharing app leaked. Facebook will need to make tough decisions about whether other features, such as Events, would work well as standalone apps.

Facebook isn’t promoting the app with any news feed stories about those who install Messenger, and the indication on the web interface that a message was sent from Messenger don’t link to the download page. Still, being branded with the Facebook name and its inherent virality could help it quickly grow to have millions of users. By launching before Google+ Huddles can gain traction, other group messaging apps can get any more popular, and as RIM with its BlackBerry Messenger stumbles, Facebook could be the first to take cross-medium group messaging mainstream.

Facebook Messenger Functionality

Once users have downloaded Facebook Messenger from the App Store or Android Marketplace and logged in, they’ll see all their existing Facebook inbox conversations imported. Users can start a conversation by adding one or more of their Facebook friends or phone numbers from their phone’s contacts. If someone is both a friend and a contact, users can select where to deliver the conversation’s messages. The app can help users save money on their mobile phone bill by allowing them to sidestep use of SMS while still sending real-time messages.

One of the most useful features is the option to click an arrow icon and include one’s current location with a message via a push-pinned map. This will make it easy for friends to find each other, especially in crowded public spaces such as parks or concert where meeting up is the goal but giving directions in text is difficult. Location is kept private within a conversation, and not published to Facebook via Places.

Other Facebook Messenger users can view a map within the app showing the locations of all conversation participants that have shared the info, or opt to click through to the Google Maps mobile app and get directions. Those receiving messages via Facebook’s web interface can open a Bing Map of the location from their inbox, but those accessing messages through Facebook’s primary mobile apps or m.facebook.com can’t see locations of others.

Users may also share photos with their messages. One thing lacking in Messenger that’s available in the primary mobile apps is the ability to search within or across conversations.

Push notifications alert users to new messages when they aren’t using the app. If this gets too noisy, though, they can mute all their conversations or specific ones temporarily or indefinitely.

To organize conversations, users can add a title and photo. To protect privacy, if users try to add more people to a one-on-one conversation, the message history is cleared. If they add additional participants to an existing conversation, they’re warned that these new people will be able see the conversation’s history.

Most of Facebook’s acquisitions have been talent-driven, or led to more subtle integrations of existing products. In this case, though, Facebook found a great service it didn’t offer, bought it, re-skinned it, wired it into its own system, and five months later it has significant new value to offer users. The sleek interface and deep integration into one of the world’s most popular instant messaging services could make Facebook Messenger an important part of every day communication.

>Read more about How Beluga Metamorphosed Into Facebook Messenger, including an interview with Lucy Zhang of the Messenger and Beluga teams, at Inside Mobile Apps

Facebook has ported a security feature and anti-cyberbullying tool to m.facebook.com from its web interface. The enhanced password reset feature allows mobile users to have a new password sent to an email address or phone number if they can verify their identity. Social reporting lets users contact the owner of objectionable content, such as an embarrassing photo of them, and ask them to delete it. Facebook is slowly rolling out the features to m.facebook.com, and plans to add them to its native mobile apps such as Facebook for iPhone and Android soon.

With a sizable percentage of users primarily accessing the site via mobile devices, especially in the developing world, Facebook has been making an effort to bring security, safety, and privacy controls of its website to its mobile interfaces. These features will allow users to regain access to their account and protect themselves from defamation without having to find a wired internet connection.

Mobile Password Reset

Currently, mobile users who forget their password can have it emailed or SMS’d to the address or phone number associated with their account. The new enhancements to this interface will help users that may have also lost access to their email address or phone number. When they go to log in on their mobile interface, they’ll have the option to initiate a password reset. They’ll then be able to use social authentication — identifying friends from photos — or other security data to verify they’re the actual owner of the account, and have a new password sent to an email address or phone number of their choice.

A year ago, Facebook began testing social authentication on its web interface to screen suspicious logins. At first, the system ended up locking out some legitimate owners of accounts because they couldn’t identify friends who didn’t show their face in their profile photo, or that they only new from social games. With time, social authentication has been improved such that only photos that clearly show a face are used.  Users already have mobile access to many of Facebook’s other account security features, including the ability to remotely end an active session, and require a two-factor authentication to login.

Mobile Social Reporting

Sometimes Facebook users post content that doesn’t necessarily violate the site’s terms of service, but may offend another user. For instance, a friend could upload a photo of another user in a compromising situation that could get them in trouble with their family or employer. Previously users had to either report the issue to Facebook, costing the site support time in cases where they don’t have the grounds to take action against the offending user, or clumsily message that friend or talk to them in person about removing the content.

To solve this issue, Facebook added a social reporting feature to its web interface in March. This allowed users to click a link on an offensive photo, wall post, or other content and send a pre-formatted message to its owner that links to the content and asked them to remove it. Facebook says this has been a success, with 70% of friend-to-friend requests for content to be removed being honored. Now it’s extending social reporting to its mobile interfaces.

Cyberbullying of this nature is big issue for teens who are also some of the most frequent Facebook mobile users, so mobile social reporting has great potential to protect users. This is the latest effort by Facebook to reduce intimidation on its site, having previously formed a child safety advisory board, and launched a family safety center in its Help Center.

Users who stick to the web interface or that use web and mobile in conjunction might not need these new mobile features. However, if their only internet-connected device is their phone, being able to regain access to a hacked account or get a photo taken down that might have gotten them in trouble using the mobile interface could keep them engaged with the site. Otherwise, a phished account or bully could be the end of their time on Facebook.