Facebook Buys Digital Book Creator Push Pop Press for “the Ideas and Technology”

In one of its first full-out acquisitions in recent memory, Facebook has bought digital book software company Push Pop Press. The announcement about the deal is meant to quiet the too-obvious reaction of “Facebook is getting into book publishing?”

Instead, the companies hint that the acquired employees will be involved in the visual, and perhaps touch-interface elements of Facebook: “Although Facebook isn’t planning to start publishing digital books, the ideas and technology behind Push Pop Press will be integrated with Facebook, giving people even richer ways to share their stories.”

Most of Facebook recent acquisitions have been in the form of “acq-hires,” where one or more cofounders of a startup will be individually recruited in exchange for especially high pay, stock and other forms of compensation. Facebook has more typically bought entire companies when they also bring technology to the table, as Push Pop has.

The cofounders, designer Mike Matas and engineer Kimon Tsinteris, were former Apple employees who worked on its various operating systems. They left to launch Push Pop, which was used by Al Gore in his well-received global warming iPad book Our Choice, that in turn won one of Apple’s Design Awards.

Creative Social Branding

Mediabistro Course

Creative Social Branding

Starting November 24, learn how to create a social buzz for your brand! You’ll learn how to engage with audiences on social platforms, identify and engage with current trends and influencers, and build an excellent social strategy to amplify your numbers and rate engagement. Register now!


Leave a Reply

3 Responses to “Facebook Buys Digital Book Creator Push Pop Press for “the Ideas and Technology””

  1. Facebook Acquires Push Pop Press says:

    [...] Click here to see what our friends at Inside Facebook have to say about the deal. [...]

  2. Facebook May/May Not Be Getting Into Digital Book Publishing | BookBaby Blog says:

    [...] to InsideFacebook.com, the ubiquitous social media behemoth may have acquired Push Pop Press (the wizards behind Al [...]

  3. Facebook Acquires Push Pop Press - AllFacebook says:

    [...] Click here to see what our friends at Inside Facebook have to say about the deal. [...]

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Social Media Strategist

A Luxury Real Estate Developer
New York, NY

Newswire Editor

New York City / Long Island, NY

Senior Social Media Brand Manager-Los Angeles Area

Brigade Marketing
Los Angeles, CA

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us