Facebook Shows Event Wall Photos in RSVP News Feed Stories

When Facebook shows users news feed stories about events their friends have RSVP’d to, it now also shows photos uploaded to the event’s wall. These photos should make event stories more eye-catching and increase earned RSVPs. Event admins should therefore add wall photos to their events to gain news feed visibility.

The Events feature hasn’t received many major changes over the years, to contrast with other Facebook products that seem to be in constant flux. Here are the minor changes that have been implemented since 2009:

Now, if users RSVP to a Facebook event that has had photos uploaded to it’s wall, these photos will be displayed in the news feed story about the RSVP. A user’s friends can then click to view these photos in-line. Unfortunately, these stories don’t appear to pull in photos accompanying check-ins by friends. The inclusion of check-in photos in the feed story could help users find out what an event in progress looks like in real-time.

Because the RSVP stories about events with wall photos appear much bigger in the news feed, we recommend that all event promoters upload additional photos to the walls of their events to take advantage of this opportunity for more news feed exposure. This will help them attain more RSVPs, and remind those have RSVP’d to attend.

[Thanks to Eti Suruzon for the tip]

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