Facebook Scraps Little-Used App Directory, Simplifies App Submission to Search Index

The primary means of app discovery on Facebook is sharing between friends, but the company is today announcing changes to the other options — search, and its Application Directory.

“Many developers have been confused about what it means to submit to the App Directory and frustrated by the length of time it took to get approved,” Facebook product manager Carl Sjogreen writes on the company blog. “As we have looked into this issue, we found that the App Directory drove less than 0.5% of all app installs while a significant number of app installs came as a result of Facebook search.”

Instead, developers will now be able to submit their apps directly to be indexed in search results, and Facebook is in the meantime “removing the App Directory (in its current form).”

Before, developers had to register through the App Directory in order to be visible in results. Meanwhile, Facebook gradually de-emphasized the directory over the years, and for more than a year has not linked to it from anywhere on the site that we know of. (The URL was still live as of publication, but is now dead.)

Developers who have more than 10 monthly actives can go to the Developer App and click on the “Submit to Search” link on the left sidebar in edit mode. Facebook will then place the app in the search index. Sjogreen says that changes to app settings will automatically be updated in the index, and that it can take up to 72 hours for search results to begin showing newly-added apps.

He also notes that “as always, there is no approval process for launching an app on Platform.” Apple’s App Store, arguably the biggest rival platform today, both requires an application process and mainly drives growth through its official leaderboards, and now Facebook has neither. While Sjogreen might have hinted that there will be some new version of the App Directory one day, the main message seems to be that it’s doubling down on its strengths: being open and social.

Social Media 101

Mediabistro Course

Social Media 101

Get hands-on social media training for beginners in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will teach you the best practices to be successful on social. Register before July 31 to get $50 OFF with early bird pricing. Register now!

 

Leave a Reply

6 Responses to “Facebook Scraps Little-Used App Directory, Simplifies App Submission to Search Index”

  1. Gaddafi Trafficking Female Soldiers, Oprah's To OWN Network, Zuck Leaves Google+?, Murdoch Backs Away From BSkyB | Fast Company says:

    [...] is it a sign that, yet again, MS is misunderstanding an evolution in computer use? –KEFacebook Ditches Its Own App Store, Kinda. Facebook had been trying to mimic Apple a little with its own "App Directory" to act as a central [...]

  2. Facebook App Directory Is Gone, But Will Anyone Notice? says:

    [...] will Facebook’s announcement that it is phasing out its app directory in favor of a search-based approach impact users of the social network hunting for apps? Probably [...]

  3. Broadfield Media – NBC Finds Pulse, Gaddafi Trafficking Female Soldiers, Oprah To OWN Network, Zuck Leaves Google+?, Murdoch Backs Away From BSkyB says:

    [...] Facebook Ditches Its Own App Store, Kinda. Facebook had been trying to mimic Apple a little with its own “App Directory” to act as a central reference point for the long list of apps you can bolt into your profile. But having realized the directory was driving less than 0.5% of app installs, it’s done away with it, and is centering on search instead. Simultaneously it’s simplified how app writers can get apps onto the service–previously they’d needed to get approval. Is this a model Apple should pay attention to? –KE [...]

  4. App Discovery By Quality, Not Popularity: Facebook Announces App Center For Web, iOS, Android, HTML5, Pre-Paid | Android news says:

    [...] a unpersonalized app office Facebook close down a year ago, App Center won’t list any accessible app, usually a ones with a tip patron [...]

  5. MichaelFroseth dotCom | Facebook Announces App Center & Store says:

    [...] the unpersonalized app directory Facebook shut down a year ago, App Center won’t list every available app, just the ones with the highest customer [...]

  6. Facebook To Put App Quality First With App Center | Mobile App Testing says:

    [...] the unpersonalized app directory Facebook shut down a year ago, App Center won’t list every available app, just the ones with the highest customer [...]

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Digital Content Promotion Coordinator

The Dallas Morning News
Dallas, TX

Social Media Coordinator

Northside Media Group - Brooklyn Magazine
Brooklyn, NY

Social Media Manager

National Center for Learning Disabilities
New York, NY

Associate Editor, Social Media/Newsletter

AFAR Media
San Francisco, CA

Social Media Coordinator

Benefit Cosmetics
San Francisco, CA

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Also from Inside Network:   AppData - Facebook & iOS Application Stats   PageData - Engagement Data on Facebook Pages   Facebook Marketing Bible   Inside Network Research
 
home | site map | advertising/sponsorships | about | careers | contact us | help courses | browse jobs | freelancers | events | forums | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us