The Inside Network Job Board is dedicated to providing you with the best job opportunities across social and mobile application platforms.

Here are this week’s highlights from the Inside Network Job Board, including positions at Daglow Entertainment, Context Optional, Atari, Wild Needle, Voxer, Peak Games and Xtranormal Inc.

• Ruby on Rails Developer– Social Marketing Suite
• Social Marketing Software Customer Support Specialist
• Social Marketing Community Genius
• Software Developer
• Marketing Manager
• Director of Marketing, U.S.

• Community Manager
• Lead Facebook Architect
• Lead AS3 Developer
• AS3 Developer

• Mobile Producer/Game Designer
• Casual/Social Online Producer/Game Designer

• Mobile Game Developer at Well-Funded Studio
• Mobile Game Developer
• Player Solutions Specialist
• Software Developer at Mobile Game Studio

• Product Manager, Android

• User Acquisition Manager- Germany
• User Acquisition Manager -Spain
• Game Designer

• Social Game Designer

Listings on the Inside Network Job Board are distributed to readers of Inside Social Games, Inside Facebook and Inside Mobile Apps through regular posts and widgets on the sites. Your open positions are being seen by the leading developers, product managers, marketers, designers, and executives in the Facebook Platform and social gaming industry today.

Inside Network founder Justin Smith spoke with Bloomberg TV’s Emily Chang yesterday on the expected launch of Facebook’s iPad app. The 3-minute interview also covers Facebook’s plans for monetizing on mobile platforms, Project Spartan, and the company’s traffic growth prospects in maturing markets. See the full clip below.

Catch up on these topics with our additional coverage here:

• Facebook’s HTML5 Mobile Platform Strategy Has Risks, But It Has No Other Choice
• Facebook Readying Official iPad App: What It Means for Third-Party Facebook Clients
• No iOS 5 Integration, No Credits Deal — The Facebook-Apple Relationship Cools

New Rules Could Delay Facebook IPO – Congress may change laws regulating companies with shareholders, ultimately meaning that Facebook could delay its IPO if it wanted to. Fortune Magazine reported that the rules currently state that companies breaking 500 shareholders must go public, but the new rules would allow companies to remain private indefinitely.

Facebook IPO Could Surpass $100B – Facebook may make an IPO in early 2012, according to a report from CNBC. What’s more, they are saying the valuation could be more than $100 billion.

Existing Rules Apply to Political Ads on Facebook - The FEC declined to rule on creating extra regulations for Facebook political ads, reported AllFacebook. This means that ads can be bought and run with the same disclosure that applies to other online ads instead of having to state who paid for an authorized the ads, which could take up much of their character limit.

Facebook Users More Social in Real Life – A Pew Center for Internet & American Life Project study found that Facebook users tend to be more trusting, have more closer friends, are more civically engaged and get more social support from friends in real life.

Most Will Engage With Facebook Political Messages – SocialVibe conducted a study on political engagement advertising, finding among other things, that 94% of users who engaged with political messages ended up watching the entire message, and almost 40% of them shared political ads with Facebook friends.

iOS Integrated With Facebook Before Twitter - TechCrunch wrote an interesting piece this week noting that, before Apple’s iOS deeply integrated with Twitter, it was pretty obvious the company had looked into doing the same thing with Facebook.

Copious Launches Social Marketplace – Copious, co-founded by former Facebook employee Jonathan Ehrlich, launched a social marketplace this week that’s meant to incorporate Facebook’s social data into the business of buying and selling merchandise between individuals. TechCrunch reported that Copious has raised $2 million, in part from Foundation Capital, Google Ventures and BlackBerry Partners Fund.

Iceland Crowdsources its Constitution – The Icelandic government has turned to Facebook, in part, to help draft a new Constitution. Members of the country’s constitutional council are posting drafts of clauses for the constitution, and fans are invited to leave their comments. The council is also streaming its meetings live.

Zuckerberg Talks to Kids – Facebook CEO Mark Zuckerberg spoke to a graduating eighth grade class in Menlo Park, California. He told them that friendships are what make life meaningful, and gave the students some advice, “‘Everything that’s worth doing is actually pretty hard and takes a lot of work.”

Facebook has developed a free official iPad app which may launch in the next few weeks, according to anonymous sources quoted by the New York Times. To date, Facebook has left iPad owners to use the Facebook for iPhone app or m.facebook.com, neither of which are optimized for the tablet device. To fill the gap, several third party developers released unofficial apps such as Friendly and MyPad that have sat high on the iOS charts and attained upwards of 500,000 daily active users and 2 million monthly active users.

While many of these developers knew they were operating in a risky space, the impending release of an official Facebook for iPad app could significantly curtail traffic to their apps, forcing them to differentiate further or go in a different direction entirely.

Features and a Purposefully Delayed Launch

Those familiar with the matter say the official Facebook for iPad app has been under development for as long as a year and that CEO Mark Zuckerberg has been directly involved in the design process. The app supposedly includes overhauled versions of Chat and Groups along with other tablet optimizations, and will allow users to shoot and upload video.

Joe Hewitt, who no longer works at Facebook but was the developer of the original Facebook for iPhone app, said that “At some point I came to the conclusion that Facebook on iPhone OS could not truly exceed the website until I could adapt it to a screen size closer to a laptop. It needed to support more than one column of information at a time.” The iPad version might be big enough to support a multi column view, allowing navigation between different areas of the app without returning to an in-app home screen. Chat on Facebook for iPad could also use a multi-pane interface to support simultaneous conversations similar to the Facebook for BlackBerry PlayBook Tablet app interface shown below.

Techcrunch reports that Facebook may have deliberately delayed launching the app as leverage over Apple, potentially to attain a deeper integration in the new iOS5 mobile operating system. Facebook may not have wanted to give Apple’s device a selling point as the battle for mobile gamers heats up between Facebook’s supposedly planned HTML5 mobile site and iOS. By delaying its release until the HTML5 site was ready, it could push Facebook for iPad users to do their gaming there rather than download apps from Apple’s App Store.

Still, the New York Times noted “Apple also plans to help Facebook promote the new application by featuring it prominently in the App Store, said a person familiar with the plans for the app.”

Doom or More Attention for Third Party Apps?

It’s reasonable to believe most Facebook-using iPad owners would prefer the consistent experience of an official Facebook for iPad app. A launch coinciding with App Store promotion could cause an immediate flocking of third-party app users to the free official app, with more migrating over time as they become aware of a Facebook for iPad’s existence.

Currently, the third-party pack’s front runner in terms of usage is Oecoway’s Friendly for iPad, despite losing roughly 200,000 DAU to drop to just under 600,00o DAU, and slipping from 25th to 59th in the top free iPad apps in the last month. The premium Friendly Plus has been between spots 45 and 30 on the top paid iPad app charts. Note that an Facebook API about two months ago may have caused Friendly to stumble, dropping out of the top of the iOS charts, leading to further decline.

Meanwhile, in the last month Loytr’s MyPad for iPad (formally Facepad) has grown from 254,00 to 428,000 DAU and climbed from 56 to 3 on the top free iPad app chart before settling around the 11th spot. Its premium MyPad+ topped the paid iPad charts last month and is currently in the 6th spot. Other less popular third-party apps include iFace, Ultimate for Facebook, sobees lite for Facebook, and Facely for Facebook HD. All of these stats come from AppData, our tracking service covering traffic growth for apps on Facebook and App Store rankings for apps on iOS.

All of these third-party developers rely on upselling users from their free apps to more robust paid versions. This model could be undercut by the presence of a slick, full-featured free official app, wreaking havoc on the livelihood of these developers.

We spoke with Oecoway co-founder Cyril Moutran this morning. He said Facebook app would probable see a lot of early usage, which would “make our position more difficult.”  However, he believes Friendly might even gain users because the official app’s launch will draw the attention to the App Store from iPad owners who were using Facebook’s mobile site. “When they hear about the release, they’ll check the App Store, see there are other apps, and give them a try,” he told us.

That’s an optimistic vision we don’t share. The company’s plan to continue working improving its style options, photo experience, and account switching capabilities doesn’t sound like enough differentiation to convince users to pay when an official free app is available.

Loytr co-founder Cole Ratias said that his company is “excited to have [Facebook] join us in the App Store”, though we don’t quite buy that. “We have plans to evolve with our users as far as social, opposed to specifically Facebook.” This leads us to believe MyPad will be bringing in content from other social platforms, similar to how Flipboard or Pulse does. The company has also hinted at launching a gaming platform which could compete with Facebook’s HTML5 game portal.

Differentiation is Key

We see much more potential in Loytr’s approach of differentiating by building functionality that probably won’t be in the official Facebook for iPad app. Gaming and wider social integrations could mean that MyPad won’t be directly competing with Facebook’s app. Though these independent developers have established a head start, it appears the boom times are over for third-party iPad Facebook app development. We’ll be watching to see who can successfully innovate themselves out of this tight spot, and who will watch their users slip away to Facebook official latecomer.

Inside Facebook lead writer Josh Constine will be leading a how-to session at the Social Media Marketing Bootcamp, an online conference featuring weekly keynotes from current leaders in social media and marketing.

About the Session

Executing a Facebook Marketing Campaign: Advertising + Content Updates

Learn how to use Facebook ads, including the recently released Sponsored Stories ad unit, to drive Likes of your Facebook Page with Josh Constine, lead writer at Inside Facebook and the Facebook Marketing Bible. Find out how to publish a mix of different types of Facebook Page posts to these fans in order to increase brand loyalty and generate the type of conversions that help your business.

About the Bootcamp

The Social Media Marketing Bootcamp is an online conference and learning series for marketing professionals that includes:

• Weekly keynotes given by top social media pioneers, with interactive question and answer sessions
• Practical how-to sessions that show attendees how to put broader strategies into immediate practice
• Unique homework assignments designed to enable attendees to launch a working social media strategy quickly
• Peer interaction that allows attendees to work closely with a small group, solicit feedback from an experienced advisor, and make meaningful connections across the entire attendee roster.

The Social Media Marketing Bootcamp is on now, and registration will remain open for today only. Learn more about the Social Media Marketing Bootcamp here.

Friend quizzes were big on our list of the top 20 emerging Facebook applications by monthly active users this week. Turkish video apps were also popular, and then there was a random handful of other apps, including BranchOut, photo apps, virtual good apps and more.

The apps on our list grew from between 140,100 and 448,300 MAU, based on AppData, our data tracking service covering traffic growth for apps on Facebook. All in all, it was a pretty typical week for the emerging category, which we define as apps that grew between 100,000 and 1 million in the past week.

Top Gainers This Week

	Name	MAU	Gain	Gain,%
1.	Seçim Anketi	704,765	+448,301	+175%
2.	Bumper Sticker	808,340	+424,076	+110%
3.	Alrena Roushe – Profile	918,307	+420,548	+84%
4.	PAC-MAN	941,089	+418,350	+80%
5.	小小海盜	399,844	+396,045	+10,425%
6.	StreetReputation	847,060	+358,728	+73%
7.	BranchOut	600,826	+345,086	+135%
8.	ViDiMons	574,660	+262,719	+84%
9.	Chatterbox	515,113	+231,346	+82%
10.	Akvaryum	228,372	+228,256	+196,772%
11.	Video House	614,642	+223,912	+57%
12.	PhotoMania	902,249	+189,727	+27%
13.	Planet Domo	681,857	+179,001	+36%
14.	Welcome	675,924	+177,002	+35%
15.	Video Air	195,093	+175,705	+906%
16.	ลูกมดสู้ๆ	648,647	+170,537	+36%
17.	HotShot	637,273	+163,067	+34%
18.	FUNNY VIDEOS & GAMES	166,794	+160,515	+2,556%
19.	Best Match	675,603	+143,467	+27%
20.	Who likes you the most.	429,055	+140,062	+48%

The Turkish apps included Seçim Anketi, which asks users their political preferences, then publishes a feed story; the app grew 448,300 MAU this week. ViDiMons with 262,700 MAU,  Video House with 223,900 MAU and  Video Air with 175,700 MAU each either allow users to watch, comment or share Turkish videos. VideoAir has a persistent pop-up asking users to allow the app to post daily updates to their Wall.

To the quizzes.

StreetReputation grew by 358,700 MAU and  Chatterbox with 231,300 MAU ask users questions about their friends, publishing the answers to their Wall. Best Match with 143,500 MAU is similar, but asks users to select the “best match” for one friend from among three, publishing the answer to the first friend’s Wall. Who likes you the most. is a friend app that analyzes your profile, providing the top 7 friends collage, that can then be published to the stream; the app grew by 140,100 MAU.

Then there were other types of apps.

Bumper Sticker with 424,100 MAU publishes selected “bumper stickers” (photos) to your feed or the Wall of your friends. The curious Alrena Roushe – Profile app grew again this week, by 420,500 MAU, as part of the viral marketing campaign for “theHOUSE 2,” a Flash game about a haunted house.

The BranchOut app grew by 354,100 MAU, PhotoMania saw 189,700 MAU this week, the app allows users to alter photos with different effects then publish to the stream. Finally, Welcome grew by 177,000 MAU; it’s an app that allows Page administrators to add a welcome tab to their Page.

Today, Facebook launched the Send dialog, which allows apps and websites to display a prompt for users to share content by sending a Facebook Message or email, or posting to one of their Facebook Groups. The Send Dialog takes the functionality of the Send button, which lets users initiate microsharing of stable web content, and allows developers to proactively ask users to microshare as part of their app or site’s flow.

The Send dialog will help drive referral traffic to apps whose content is too private to be shared with a user’s entire friend list. Facebook says it will be especially helpful for developers of ecommerce, travel, and event websites and apps, and it’s already active on Airbnb, Gogobot, Keepsy, Jetsetter, SniqueAway, and Viagogo.

Facebook released the Send button on April 25th to complement the share-to-all-friends Like button, take over functionality of its now deprecated Share button, and replace email buttons used on some sites. Today the company notes that 100,000 sites integrated the Send button in the first month, indicating the need for the private sharing capabilities that will be expanded through the Send Dialog.

Developers can now begin building the Send dialog into their flows using the code found in Facebook’s documentation. Similar to the Like button, it does not require extended permissions from a user, though this dialog does not currently support mobile usage. A Facebook employee tells us “Currently the Send Dialog activity is not available in Insights; we are planning to add this functionality in the near future.” This means developers should soon be able to see metrics about Send dialog views and clicks, and views and clicks of inbox Messages sent through the Send dialog, similar to data reported by the Send button.

Facebook says “the Send Dialog is appropriate when a person might otherwise send a personal email” and shouldn’t be used to communicate impersonal content such as of in-game status or to deliver invites. Facebook apps should instead use the Requests channel for that type of content.

Photo book site Keepsy is using the Send dialog so that users can share the photo books they’ve made from a combination of private photos and Facebook photos with the friends tagged in those photos. Rather than use the less customizable Send button, Keepsy displays a tab when you finish creating a photo book that says “Tell your friends” and shows the faces of tagged friends. When clicked, a Send dialog appears pre-populated with those friends as recipients.

The Facebook Message sent through the dialog could lead those friends back to the Keepsy site where they could buy the photobook. In this way the Send dialog generates traffic and sales without forcing users to share a link with all their friends that might lead to private photos.

By providing more ways for developers to access the microsharing functionality of the Send button, Facebook may be able to drive more traffic to niche and private content without filling the news feed with stories that are irrelevant or not suitable for all of a user’s friends.

Facebook continued to hire many interns this week, as we saw from its feed on LinkedIn. Positions removed from Facebook’s Careers Page since last week, strongly suggest that these jobs were filled, included many positions in Dublin and Austin in various departments.

There was also a high-level hire and an equally high-level departure. Facebook brought a new vice president of communications, political veteran Joe Lockhart, which we covered earlier this week. Meanwhile, Sam Odio, who was acq-hired a year ago to work on Facebook photo products, is leaving this Friday, according to an event Page about his going away party posted earlier this week — and confirmed by Facebook to us and other publications yesterday. He joined in one of Facebook’s first talent acquisitions, of photo startup Divvyshot. He has since helped led a variety of photo-related Facebook launches, including the addition of high-resolution images and the recently-controversial but not-new face recognition tagging feature.

New hires per LinkedIn and Other Sources:

• Jimmy Ahmed – Account Executive, Agency, previously at Sales Manager, Americas at DivX, LLC.
• Elton Cheung – now MBA Intern.
• Trevor Creech – a Software Engineer Intern, previously did similar work at Involver.
• Ilan Dee is now MBA Intern Platform Operations – EMEA
• Ron Goforth – working as a Marketing Support Representative, previously a Global Product Manager at Cision.
• Tony Huang – Software Engineering Intern, previously also an intern at Google.
• Angelina Veni Johanna – Software Engineer Intern.
• Naveen Lakshmipathy – Climate Corps Fellow (Environmental Defense Fund), formerly a Project Manager at Impact Carbon.
• Benjamin Leib – Software Engineering Intern, formerly an Assistant Director of Technology at Wooster School.
• Jane Leibrock – User Experience Researcher, previously at contractor at The Understanding Group.
• Joshua Lim – Software Engineer Intern, formerly a web developer at Harvest Mission Community Church.
• Meghan Mahajan – Business Process Intern, formerly did similar work for Kaiser Permanente.
• Usman Masood – Software Engineer Intern, previously did a similar job for Microsoft.
• Aidan McCann – Global Marketing Solutions, Account Management
• Ashmi Pathela – Brand and Consumer Marketing Intern, formerly did a similar job at the University of Notre Dame Alumni Association.
• Alex Şuhan – Software Engineer, formerly a teaching assistant at the Politechnica University of Bucharest.
• Raunak Udani – now an Analyst.
• Susanne Vankova – now Global Marketing Solutions, previously worked as a Sales Executive at DACH Sales.
• Julien Verlaguet – Software Engineer, formerly did a similar job at Mylife.com.
• Stewart White – now a Contract Server Tech.
• Ke (Jessie) Xu – now a Software Engineering Intern.
• Nick Young – now an IT Client Platform Engineering.
• Fu Yu – now a Software Engineer Intern, formerly worked as a software engineer at Qualcomm.
• Hicham Zaraket – now a User Operations Analyst.

Prior listings now removed from the Facebook Careers Page:

• US Benefits Program Manager
• Linux Systems Administrator
• Asset Disposal Manager
• Asset Manager
• Group Technical Program Manager
• Datacenter Project Cost and Document Controller
• Office Manager/Facilities Support/Receptionist – Contractor (Austin)
• Director, Accounting 1106001
• International Payroll Lead (Dublin)
• Partner Development Manager (Hamburg)
• Product Marketing Manager Facebook, Platform
• Account Manager – Polish (Dublin)
• Account Manager – Spanish (Dublin)
• Analyst, Online Sales Operations – French (Dublin)
• Analyst, Online Sales Operations – Norwegian (Dublin)
• Analyst, Online Sales Operations – Polish (Dublin)
• Analyst, Online Sales Operations – Swedish (Dublin)
• Software Engineers 1106M
• Account Executive, Local (Austin)
• Account Executive, National Sales (Austin)
• Account Executive, Retail (Austin)
• Account Executive, Technology (Austin)
• Account Executive, CPG (Austin)
• Account Executive, Financial Services (Austin)
• Account Executive, Gaming (Austin)
• Associate, Ad Operations (Dublin)
• Associate, Ad Operations – Pan Euro (Dublin)
• Sales Development and Program Manager (New York)
• Sales Development and Program Manager (Palo Alto)

Who else is hiring? The Inside Network Job Board presents a survey of current openings at leading companies in the industry.

The most interesting job Facebook seems itching to fill this week is a post for Finance Operations Project Manager – FB Payments and FB Credits, and the ideal candidate will be a “key member of the core team responsible for implementing all finance operations and systems related to Facebook Payments and Facebook Credits” The company is looking for someone with eight years of experience, plus experience in management. We retrieved this listing from Facebook’s Careers Page, other listings came from their LinkedIn feed.

Posts added this week on Facebook’s Careers Page:

• Finance Operations Project Manager – FB Payments and FB Credits
• Commerce Product Marketing Manager Facebook, Platform
• Quantitative Business Analyst (Palo Alto)
• Web Optimization Engineer 1106002
• Quantitative Business Analyst (Palo Alto)
• Manager, Site Operations Engineering
• DSO Account Manager, India (Singapore)
• Project Manager EMEA – Sales and Business Development
• Client Partner, CPG (Austin)
• Client Partner, Gaming (Austin)
• Client Partner, Local (Austin)
• Client Partner, Retail (Austin)
• Recruiting Manager-Engineering – Palo Alto
• Recruiting Sourcer – Contract (Dublin)
• Technical Recruiting Lead – Palo Alto
• University Recruiter
• Salesforce Application Developer
• Product Manager, Tax Technology
• Manager, Accounting Operations
• Revenue Analyst
• Analyst, Measurement Solutions (Palo Alto)
• Customer Marketing Manager (Palo Alto, CA)

Jobs posted by Facebook on LinkedIn:

• Manager, Merchant Services (Austin)
• Partner Engineer – Ads (New York)
• Finance Operations Project Manager – FB Payments and FB Credits
• Revenue Analyst
• Analyst, Measurement Solutions (Palo Alto)
• DSO Account Manager, India (Singapore)
• Manager, Accounting Operations
• Monetization Analytics Lead
• Analyst, Monetization
• Business Operations Associate
• Recruiting Coordinator, APAC – Contract (Singapore)
• Manager, Merchant Services (Palo Alto)

Who else is hiring? The Inside Network Job Board presents a survey of current openings at leading companies in the industry.

Facebook users in Europe will soon have the opportunity to earn Facebook Credits by completing hard offers through the offer walls of social games. Facebook today announced partnerships with SupersonicAds from the United Kingdom and Deal United from Germany to let European users buy magazine subscriptions, online movie rentals, and more to earn Facebook’s virtual currency.

Facebook will only allow Credits to be distributed through offers by approved providers once the July 1st deadline passes and all games to switch to Credits as their payment method. Therefore, attaining approved offers coverage in Europe through these deals is important so developers can still monetize users in the region who won’t pay for Credits directly.

Currently, game developers often work with offer providers like SupersonicAds and Deal United to give users their proprietary premium in-game currency in exchange for making purchases — sometimes known as completing hard offers. Direct response advertisers aggregated by the offer providers earn money from the purchases, and pay out to the game developers for bringing them customers and to cover the cost of the currency.

However, at the beginning of March, Facebook announced that after the migration to Credits, only approved offer providers can dispense hard Credits offers, and the only approved provider at the time was the Mountain View, CA-based TrialPay. Facebook promised more providers would be approved before the July 1st forced migration, and now it’s made good on that promise by blessing SupersonicAds and Deal United. A Facebook spokesperson tells us that “both of these companies will provide offers for Europe, extending the current offers product outside of the United States.”

[Update: To be clear, the approvals of SupersonicAds and Deal United mean those companies will contribute offer inventory they've aggregated from advertisers into Facebook's existing official offer wall, which it runs in partnership with TrialPay. Developers won't have to do anything new to get SupersonicAds or Deal United offers to appear in the offer walls of their games. They won't have to set up any additional offer walls, and users will see offers from these providers blended into the offer mix.]

SupersonicAds co-founder Gil Shoham told us his company has more than 1000 advertisers lined up to work with developers and 5000 live offers that will become available to users through the Facebook Credits partnership. “We have the ability to tap into many offers per country, and provide full localization and translation of offers and landing pages. Our goal is to make sure all users across europe can find relevant offers.”

Facebook tapped SupersonicAds as the only European launch partner for its Credits soft offers program, which allows users to earn Credits for watching video ads while playing games or browsing Facebook.com. Shoham says the program has been a success so far, and that the company has served commercials from Disney, Intel, Sony, Lionsgate, and Warner Bros to Facebook users.

Having both launched on Facebook years ago, today’s move by Facebook is validation for both companies that has been a long time coming. It appears that TrialPay will still have a Credits hard offer monopoly in the lucrative American market, though, as competitors such as Tapjoy and Super Rewards have yet to be approved.

Facebook has been making other preparations to ease both developers and users onto Credits. Yesterday it announced alternative payout options for 13 countries, which will help international developers receive their money from Facebook for the Credits spent on their games. Facebook also began giving away small amounts of Credits to get users accustomed to keeping a balance and spending them, with 1 free Credit being distributed to Ravenswood Fair players.

Approving enough providers for both the hard and soft offers programs will be crucial to injecting enough Facebook Credits into the ecosystem so that developers don’t take a big hit to monetization by migrating to Credits. If Facebook doesn’t establish robust enough Credits offer walls, users who previously spent proprietary virtual currency they earned through the multitude of independent offer providers won’t have adequate choices of ways to earn, and could cease to monetize if they don’t switch to buying currency (although as we’ve noted before, many do tend to start with offers and go direct anyway).

While most virtual goods revenue comes from direct purchases, a dip in revenues for Facebook game developers could cause a backlash leading them to turn to other platforms such as iOS or Android, hurting Facebook’s Credits business. The company still has work to do, though, in adding more offers options in Asia, and additional competitors in North America.