After YouTube, Facebook and Netflix are the second and third favorite online video sites among US users, according to a recent report. Facebook has its social features driving growth that is still surprising some analysts, while Netflix has high-quality content that it has figured out how to charge for.

And the latter two companies now have another connection. Reed Hastings, the chief executive of Netflix, is joining Facebook’s board of directors. From the statement today:

“Facebook is propelling a fundamental change in how people connect with each other and share all kinds of content,” said Hastings. “I’m looking forward to working with Mark and the rest of the board to help Facebook take advantage of all the opportunities ahead.”

This isn’t just about the place each of these companies have in the video market, of course. Hastings is an experienced executive, as well as a Microsoft board member, and it makes sense for Facebook CEO Mark Zuckerberg to have someone like him around as the company considers big-company decisions, like going public.

But Facebook is also increasing its focus on media, including monetization — something Hastings knows all about. Facebook is reportedly launching a music product that will allow third-party streaming services to reach users. Warner Brothers and other movie and television companies have also been also experimenting with selling content to users in apps, via the Facebook Credits virtual currency.

Hastings is also more focused on Facebook. From his interview at AllThingsD earlier this month:

Q: Why isn’t Netflix social yet?

A: It should be. We launched Netflix Friends in 2005. That didn’t work. People want to use Facebook. “We’re working now to figure out the right integration with Facebook” with proper privacy controls. Think of it as a “five year” plan, at least, to integrate into Facebook, social networks.

Facebook and third parties have found good audiences for music and video apps in past years, and we’ve seen culture-specific apps (usually of embeds from elsewhere) made by local developers do well around the world in our AppData tracking service. But licensing issues have helped to slow the natural demand for all types of media that occurs in a social service like Facebook. The Hastings addition could help both companies take advantage of what’s possible with media on Facebook.

The press release, below.

———

Facebook looks to have hired a Global Construction Manager, Commercial Transactions Counsel (New York) and several Partner Engineers, based on listings now removed from its Careers Page. Hires noted on the company’s LinkedIn feed include several interns, a few recruiting, administrative and engineering employees.

New hires per LinkedIn and Other Sources:

• Christina Alvarez, Recruiting Coordinator (Technical Operations) – previously worked as an administrative assistant at Cisco.
• Joe Barillari, Software Engineer.
• Paulo De Barros, Brazil OSO Landing Team – formerly an Account Manager at Facebook.
• Joanna Chan, Intern, Strategy and Planning – formerly a consultant at TechnoServe.
• Tom Elliott, Partner Engineer – previously worked as a Development Program Manager at OpenMarket.
• Donald Guy, Software Engineering Intern – formerly did a similar job at Bose Corporation.
• Michael Lage, QSR Brand Strategist – formerly a new store openings coordinator at Chick-fil-A.
• Arturo Marín, Account Executive – formerly the Head of Digital Press Unit at PRISA.

Recent departures, per LinkedIn:

• Aaron Kirchner - formerly Lead Technical Recruiter at Facebook, now a Partner and Managing Director at Lincoln Square Advisors.

Prior listings now removed from the Facebook Careers Page:

• Product Manager, IT Systems
• Communications Manager
• Solutions Engineer
• Global Construction Manager
• Commercial Transactions Counsel (New York)
• Agency Account Manager, Online Sales Operations (Palo Alto)
• Agency Account Manager, Online Sales Operations (Austin)
• Agency Account Manager – Direct Response / SEM, Online Sales Operations (Austin)
• Agency Account Manager, Online Sales Operations (Palo Alto)
• Analyst, User Operations – Chinese
• Analyst, User Operations – Spanish (Palo Alto) – Contractor
• Monetization Product Marketing – Sales and Marketing Solutions
• Tools Developer, Network Engineering
• Partner Engineer, Ads
• Partner Engineer – Ads (New York)
• Partner Engineer – Mobile (Hong Kong)

Who else is hiring? The Inside Network Job Board presents a survey of current openings at leading companies in the industry.

The most interesting job Facebook seems itching to fill this week is a post for Facebook is looking to hire a variety of different people for its offices across the United States and in Dublin, Ireland, according to listings we retrieved from Facebook’s Careers Page, other listings came from their LinkedIn feed. The positions varied, several were for legal counsel, there were sales positions, several measurement researcher jobs, and more.

Posts added this week on Facebook’s Careers Page:

• Corporate Communications Associate Manager, Internal Communications
• Commercial Counsel
• Sales Training Consultant (Singapore)
• Commercial Transactions Counsel
• Lead, Risk Management (Austin)
• Team Lead, User Operations (Austin)
• Measurement Researcher (Chicago)
• Analyst, Pricing and Yield (New York)
• Measurement Researcher (Palo Alto)
• Measurement Researcher (New Yok)
• Analyst, Online Sales Operations (Hyderabad)
• Local Sales Operations Manager (Palo Alto)
• Local Sales Associate (Palo Alto)
• Local Sales Associate (Austin)
• Corporate Communications Manager

Jobs posted by Facebook on LinkedIn:

• Engineering Recruiting Lead
• HR Business Partner
• Product Training Specialist
• Sales Training Consultant (Singapore)
• Commerce Manager (Palo Alto)
• Product Manager, Feed Quality
• News Feed Analyst
• Communications Manager, APAC (Singapore)
• Corporate Communications Associate Manager, Internal Communications
• Group Technical Program Manager
• Infrastructure Build & Operations Engineer
• Commercial Counsel
• Commercial Counsel, International (Dublin)
• Account Executive (Sydney)
• Analyst, Platform Operations – Spanish (Dublin)
• Associate, Platform Operations (Dublin)
• Manager, Platform Operations (Dublin)
• Team Lead, User Operations – Asia Pacific Team (Palo Alto)
• Product Marketing Manager- Marketplace Ads
• Partner Engineer – Marketing Solutions
• Partner Engineer – Marketing Solutions (New York)

Who else is hiring? The Inside Network Job Board presents a survey of current openings at leading companies in the industry.

In a keynote address at the Cannes Lions International Festival of Creativity, Facebook’s vice president of global ad sales, Carolyn Everson, announced that the company is forming a 12-member client council made up of advertisers and marketers to help it better address industry needs.

AdAge reported that Facebook hopes to give companies an opportunity to have a say when it comes to new ad offerings, citing as an example the most recent comments ad module. Two of the 12 members include Nick Brien, CEO of McCann Worldgroup and Wendy Clark of Coca-Cola; Everson said the council’s members would be finalized in the next two weeks.

The council will likely meet four times a year, Everson said in her speech, noting that the meetings will be confidential. And the first meeting is likely to be held at the Association of National Advertisers conference this October, where Facebook will likely take its first steps towards finding out how the platform can better serve its paying customers.

[Image via LinkedIn]

New statistics shared with us by analytics service provider PageLever indicate that Facebook Pages with more fans receive fewer unique Page views per fan. This means the focus of Page admins and the Facebook industry on Page tab applications for engagement may be misplaced, as most engagement with Pages with more than one million Likes occurs in the news feed.

The statistics stem from PageLever’s dataset of 400 million Facebook fans from across the Pages of its beta testers. PageLever’s beta product gives admins a wide variety of useful data regarding the performance of their Pages. The data from the test was divided into four buckets of Page fan counts, and each bucket had enough data points to return accurate data, with data on 69 Pages with more than one million fan constituting the small number of data points.

PageLever’s stats also show that larger Pages get a much higher percentage of their Page views from Facebook’s internal referral mechanisms, and the search bar in particular, than from external referrers such search engines and links on websites. Pages with 1,o00 to 10,000 fans received a more balanced 61.26% of their Page views from internal sources, but that percentage swells to 92.61% for Pages with over one million fans

A spot check of 20 Pages with more than one million fans showed that 98% of their internal traffic came from Facebook Search.

This means popular Facebook Pages should be concentrating more on internal Facebook search engine optimization than external SEO for engines such as Google. It also means that links to one’s Facebook Page posted around the web are not driving as many Page views as admins might hope.

Page Views Slip Faster Than News Feed Impressions

As per the chart at the top of this post, you can see that a Page with 1,000 to 10,000 fan has 9.38 daily unique news feed impressions per 100 fans, while a Page with more than one million fans has 2.79, a decrease of 71%. However, a Page with 1,000 to 10,000 fan has 6.30 daily unique Page views per 100 fans, while a Page with more than one million fans has just 0.15, a staggering 97.7% decrease.

Therefore, while the rate of both news feed impressions and unique page views decrease as a Page grows larger, unique Page views decrease much faster. This means money and time may be better spent on planning and executing a successful news feed posting strategy than on designing and promoting Page applications when it comes to engaging existing users.

Contests and sweepstakes apps when combined with ads and viral sharing mechanisms are still important for gaining fans, but once users are fans, they typically only interact with Pages through the news feed. These findings have negative implications for the current strategies of much the Page management, ecommerce storefront tab app, and musician profile app industries. Page tab app developers should consider devoting more resources to building sophisticated widgets that can be published to the news feed.

The low absolute percentage of users who view either a Page or its news feed updates might surprise some. It should be taken as signal that admins need to work hard to produce compelling updates that draw Likes and comments which boost a Page’s news feed visibility, otherwise their efforts might go unseen.

[Thanks to Jeff Widman of PageLever for the data and his expertise]

Page management company Involver today announced a partnership with influence scoring service Klout. Involver clients will now have access to Klout Page tab application that lets them serve different content to users depending on their Klout score, similar to Like-gated apps.

The Klout app will let brands offer high value content, such as discounts or unreleased videos, to those with lots of influence on the web in order to entice them to mention the brand to their many Facebook friends and Twitter followers.

Involver’s 400,000 clients will gain free access to the Klout app as part of the Page management company’s app suite, with higher tiered Involver plans affording clients more customizability of the app. The benefits of the partnership are that Involver gains the app as a selling point to brands, and Klout gets distribution on Facebook so it can collect more user data and refine its scoring algorithm.

Brands hosting the Klout app gain a useful way to engage and reward their users, but as per Facebook’s data sharing policies, they don’t receive any additional demographic data about users. Launch partner Audi is currently using the Klout app as its default landing tab on its Facebook Page. Users can visit the app, grant Klout permission to access their profile, and then see their Klout score. Regardless of score, users are given a free wallpaper image for their desktop.

However, the real potential of the Klout app comes in offering rewards of different values to users with different levels of influence. A user without many friends and that doesn’t receive many Likes or comments per news feed post could be offered a 10% discount, while someone with thousands of friends and a high volume of feedback per post could be given a $50 gift card and access to a game. The latter person might choose to share a link to the brand’s Facebook Page with all of their friends, driving Likes and key performance indicators for the brand.

By being able to discern between those with high or low influence, brands can giver more expensive rewards to those that can help them find more fans, sales, and more. Klout-integrations could allow brands to achieve a higher return on investment on giveaways and other promotions they use to gain Likes.

Apparently the partnership isn’t exclusive, so Involver clients won’t be the only ones to benefit from Klout’s technology. Involver’s SVP of Marketing Jascha Kaykas-Wolff tells us, “I fully expect them to do more relationships like this.”

The Inside Network Job Board is dedicated to providing you with the best job opportunities across social and mobile application platforms.

Here are this week’s highlights from the Inside Network Job Board, including positions at Acquinity Interactive, Context Optional, Sneaky Games, Ace Studios/Tetris Online, Tagged, Wild Needle and T-Mobile.

• Sr. Email Marketing Manager
• Online Media- Senior Affiliate Manager
• Senior Online/Web Product Manager
• Online Ad Trafficking Operations Assoc./Coordinator
• Senior Paid Search Engine Manager (SEM)

• Director of Marketing, U.S.
• Ruby on Rails Developer– Social Marketing Suite
• Social Marketing Software Customer Support Specialist
• Social Marketing Community Genius
• Ruby on Rails Internship – Product Suite
• Web Application Development Internship in Social Marketing

• Business Analyst
• Game Developer (C#, C++, Unity, or AS3)

• Social Game Designer
• System Administrator/Web Programmer

• Game Producer
• Game Designer
• Creative Director – Social Games

• Mobile Game Developer at Well-Funded Studio
• Player Solutions Specialist at Well-Funded Mobile Game Studio (Mountain View, CA)
• Software Developer at Mobile Game Studio (Mountain View, CA)
• Mobile Game Developer

• OEM Technical Manager
• Business Process Architect, M2M and MVNO Change Management
• Sr Consumer Insights Manager
• Principal Engineer, Device Technology Team
• Manager, Product Realization

Listings on the Inside Network Job Board are distributed to readers of Inside Social Games, Inside Facebook and Inside Mobile Apps through regular posts and widgets on the sites. Your open positions are being seen by the leading developers, product managers, marketers, designers, and executives in the Facebook Platform and social gaming industry today.

The Facebook Marketing Bible, June 2011 edition, now includes even more strategies and updates for marketing your brand on Facebook.

Recent Updates to the FMB

• 10 Key SEO Strategies Every Facebook Page Owner Should Know. While Facebook’s “viral channels” – the News Feed, invitations, and messages – play a central role in the spread of content through Facebook, employing important SEO tactics within your Facebook Page can help your Page reach more and more Facebook fans.
• The Complete Guide to Using Facebook Groups. Groups are the oldest and simplest way to build community around your brand or company on Facebook. This is our updated guide to using Facebook Groups to draw customers, partners, and friends in conversations around your brand.
• Facebook Page Redesign 2011: Marketing Strategies and Best Practices. In February 2011, Facebook launched its first round of major design updates and expanded features affecting Pages for businesses, brands, media, and public figures. Since then, the company has rolled out additional changes to Pages layout and functionality. We walk you through the key changes here.

About the Facebook Marketing Bible

The Facebook Marketing Bible has enabled thousands of marketers, social application developers, publishers, and entrepreneurs to navigate and get the most out of the increasingly sophisticated marketing opportunities on Facebook.

The web edition of the Facebook Marketing Bible is comprised of detailed resource pages, comprehensive how-to guides, and case studies analyzing today’s most successful marketing and advertising campaigns on Facebook.

Now that Facebook is nearing the 700 million monthly active user mark, there’s never been a better time to reach your target audience through marketing on Facebook.

Learn more about the June 2011 edition of the Facebook Marketing Bible at FacebookMarketingBible.com.

Table of Contents excerpted from the full June 2011 Edition

Building Your Brand through Facebook Pages

• Page Destination Tab Ad Campaign Strategies
• Facebook Pages and Public Profiles
• The Profile Page – A Walk-Through

Designing Your Facebook Page

• Facebook Page Redesign 2011: Marketing Stategies and Best Practices
• The Wall Tab for Making Pages Dynamic and Viral
• How to Choose a Landing ‘Tab’ for your Facebook Page
• Adding Custom Modules to Your Page

Communicating Through Your Facebook Page

• How Your Business Should Reply To Facebook Comments
• The Basics of Status Updates for Pages
• Demographic Targeting for Status Updates
• Updating Facebook Page Status Via Text
• Receive Page Status Updates Via Text
• How to Avoid Having Your Page, Open Graph Object, or Application Unliked, Removed, Muted, or Blacklisted

More Ways to Promote Your Facebook Page

• How Brands Can Advertise within Social Games
• The Basics of Status Updates for Pages
• Increase Engagement and Insight through Status Tagging
• How to Grow Your Page’s Audience through Page Invitations
• SMS Subscription Service for Pages
• Branded Virtual Gifts on Facebook Pages for Viral Advertising

Advanced Strategies for Facebook Pages

• How to Build a Customized Facebook Landing Page Using Iframes
• Facebook Ecommerce: What Features Are Important in a Page Storefront Application
• The Best Facebook Page Strategies and the Pages That Use Them
• Strategy: How to Promote Your Page in 6 Steps
• Marketing Strategy: 4 Reasons Why Marketers Should Invest in Pages Before Groups
• 10 Key SEO Strategies Every Facebook Page Owner Should Know
• 8 Best Practices for Retailers on Facebook
• Marketers Actively Bidding for Generic Facebook Pages

The Facebook Open Graph for Marketers and Content Publishers

• The Like Button Style Guide: How to Pick the Design That’s Right for Your Website
• How to Choose Open Graph Tags That Maximize the Value of Your Like Buttons
• Facebook Connect Integration Best Practices from the Platform Showcase
• Implementation Options: Like Button
• Facebook CTO Bret Taylor Discusses the Open Graph

More Ways to Market on Facebook: Questions, Places, and Deals

• How Businesses Can Use Facebook’s “Recommend This Place” to Gain Exposure and Likes
• How Pages Can Use the Relaunched Facebook Questions Product
• How to Create a Deal with Facebook Deals
• The Places We’ll Go: How marketers can use Facebook’s new location features
• Facebook Questions – A Walk-Through
• How Marketers Can Get The Most Out Of Facebook Questions
• Groups and SEO – a Quick Overview

Advertising on Facebook

• Page Destination Tab Ad Campaign Strategies
• Sponsored Stories Ads: Walk-Through and Marketing Campaign Strategies
• Facebook Ads: Read Before You Get Started
• Facebook Ads – A Walk-Through
• The Facebook Ads Manager
• Facebook Self-Serve Ad Types: Page Ads
• Facebook Self-Serve Ad Types: Event Ads

Ads Targeting on Facebook

• 10 Powerful Targeting Methods Facebook Ads Every Performance Advertiser Should Know
• Friends of Connections Targeting
• Facebook Ads: Language Targeting
• 4 Connection Targeting Tests Every Advertiser Should Run
• From Keyword Targeting to People Targeting: Understanding Performance Advertising with Facebook’s Tim Kendall
• Time Scheduling

Tools and How-Tos for Marketers

• Facebook “Insights” Metrics Dashboard for Page Managers
• Using Third Party Tools to Manage Your Facebook Page
• How Page Owners Can Restrict Content for Underage Users
• How to Export Your Facebook Page Updates to Twitter

Policies, Privacy, and Guidelines to Watch

• Promotional/Sweepstakes Policies for Facebook Pages
• The Future of Sharing on Facebook: A Hybrid Public/Private Model
• Facebook’s Guidelines for Promoting Pages Outside Facebook

Featured Facebook Campaigns

• Marriott Resorts, The National Guard, Discover Boating, Bravo, Nike and More
• T.G.I. Friday’s, State Farm Latino, Sprint, NASCAR, Honda, Olympic Paint and Bergdorf Goodman
• Hot Wheels, New Belgium Brewing, Men’s Health and Women’s Health, Dogs, Callaway Golf and 7-Eleven
• Subway, Samsung Televisions, Stoli Vodka, NBC & Bravo and More

Join the Facebook Marketing Bible at FacebookMarketingBible.com

Although Spotify was at the top, just about every major dating application also made our list of apps gaining the most daily active users this week. Additionally, there were app downloads on the list, horoscopes, friend quizzes, videos and Phrases. The names you see below grew from between 122,400 and 1.2 million DAU, based on AppData, our data tracking service covering traffic growth for apps on Facebook.

Top Gainers This Week

	Name	DAU	Gain	Gain,%
1.	Spotify	2,116,919	+1,222,481	+137%
2.	Monster Galaxy	1,402,069	+804,702	+135%
3.	Super Texas Holdem Poker	431,588	+404,094	+1,470%
4.	Badoo	2,975,935	+350,549	+13%
5.	Zoosk	1,451,441	+342,047	+31%
6.	Samsung Mobile	1,967,130	+336,004	+21%
7.	Gardens of Time	2,926,071	+251,004	+9%
8.	Video House	366,444	+249,017	+212%
9.	Cupid	469,893	+233,488	+99%
10.	Facebook for Every Phone	309,340	+233,260	+307%
11.	Phrases	1,479,732	+197,350	+15%
12.	FarmVille	10,372,752	+193,249	+2%
13.	小小海盜	198,522	+191,090	+2,571%
14.	Static HTML: iframe tabs	1,371,912	+187,526	+16%
15.	Astrology	2,621,468	+180,487	+7%
16.	flipboard	393,880	+170,269	+76%
17.	Yahoo!	8,922,733	+162,419	+2%
18.	Windows Live Messenger	16,296,218	+158,117	+0.98%
19.	Quotes	943,894	+155,578	+20%
20.	HTC Sense	5,866,634	+122,370	+2%

Spotify topped our list of apps this week with 1.2 million new DAU, and we’re not sure where all the new growth came from. The music app was one of several apps on our list this week that linked to an off-site download. Samsung Mobile was another one, with 336,000 DAU, growing mostly in India, Indonesia and Mexico. Facebook for Every Phone came from Snaptu, which has been on our list before, a mobile app for Facebook with 233,300 DAU on our list this week. The iPad app, flipboard, grew by 170,300 DAU, Yahoo! by 162,400 DAU, Windows Live Messenger by 158,100 DAU and HTC Sense by 122,400 DAU.

As mentioned, all three major Facebook dating apps were on the list. Badoo added 350,600 DAU mostly in Mexico, France and Italy. Zoosk followed with 342,000 DAU in the United States. Finally, Cupid grew by 233,500 DAU in the Philippines, India and US. It’s interesting to note that dating apps seem to be mostly growing outside the US, either because the apps have adapted or because the US market is saturated.

The rest of the apps were an eclectic mix.

Video House is a Turkish video app allowing users to view, share and Like videos with 249,000 DAU. Phrases, not available in the US, grew by 197,400 DAU. Static HTML: iframe tabs grew by 187,500 DAU. Astrology grew by 180,500 DAU and allows users to receive daily horoscope posts to their Walls. Then there was friend quiz app Quotes, which grew by 155,600 DAU mostly in the US and United Kingdom.

All data in this post comes from our traffic tracking service, AppData. Stay tuned for our look at the top emerging apps on Friday.

Admins of websites using Facebook’s Comments Box social plugin can now push the best comments on a post to the top thanks to a new “Boost Comment” moderation option. While Facebook already sorts comments by relevance and a user reputation score, Boost Comment gives admins the power to control which comments are most visible.

For websites inundated by trolls and low quality comments such as “First!”, the ability to control the order of comments could be a big selling point for the Comments Box.

Facebook relaunched the Comments Box social plugin for third-party websites in March. It has since increased the size of the news feed stories generated by comments, added the ability to export comments, provided login options for AOL, Yahoo!, and Hotmail. It later added Comments Box performance stats to Insights and a subscribe button to comment threads.

By mid-April, 50,000 websites had integrated the plugin, but it is competing against comment plugin providers that have been in business for years and developed more streamlined moderation flows. Facebook’s primary advantage over competing comment plugin providers is its massive social graph, and its ability to drive topical awareness and engagement via exposure in the news feed. Facebook’s addition of Boost Comment shows Facebook is trying to use its reach and untraditional features rather than core functionality to draw websites.

How to Boost Comments

When admins moderate comments from either the dedicated comment moderator tool or the moderator view on a post, they can click the “Moderation” link to reveal several options. Now, in addition to “Approve Comment”, “Hide Comment” and “Ban User”, admins can select to “Boost Comment”

This pushes that comment to the top of the reel. If an admin boosts multiple comments, they’ll appear in reverse chronological order of boosting, so the last comment to be boosted appears first. By clicking the “Moderation” link on an already boosted comment, admins can select “Unboost Comment” to rebury it.

Admins can use the feature to promote the most thoughtful comments to set an example, those they think will spark conversation to gain more traffic when replies are pushed to Facebook, or those written by site admins to surface official comments.

Facebook currently doesn’t allow visitors to Comments Box-integrated sites to select how comment reels are sorted. Others plugins such as Disqus let readers sort by parameters such as chronological order, most popular now, or best rated, but none of these are as good a filter as a human admin.

Boost Comment gives significant new editorial control to admins. Since they are already reading the comments for moderation purposes, the addition of a sorting option in the same flow is intuitive and useful. Whether admins use the feature to enhance discussion, or just to promote flattering comments and bury critical ones is up to them.