Facebook Forms Client Ad Council to Seek Advertiser Feedback
In a keynote address at the Cannes Lions International Festival of Creativity, Facebook’s vice president of global ad sales, Carolyn Everson, announced that the company is forming a 12-member client council made up of advertisers and marketers to help it better address industry needs.
AdAge reported that Facebook hopes to give companies an opportunity to have a say when it comes to new ad offerings, citing as an example the most recent comments ad module. Two of the 12 members include Nick Brien, CEO of McCann Worldgroup and Wendy Clark of Coca-Cola; Everson said the council’s members would be finalized in the next two weeks.
The council will likely meet four times a year, Everson said in her speech, noting that the meetings will be confidential. And the first meeting is likely to be held at the Association of National Advertisers conference this October, where Facebook will likely take its first steps towards finding out how the platform can better serve its paying customers.
[Image via LinkedIn]